Evolution Americas
Digital Marketing Specialist
Evolution Americas, Phila, Pennsylvania, United States, 19117
Job Description
The Digital Marketing Specialist will have strong analytical skills and an entrepreneurial mindset to lead digital media initiatives for North America. This role involves optimizing talent attraction efforts across digital platforms, boosting visibility in key markets, and collaborating closely with Talent Acquisition teams to position Evolution as the employer of choice. This role will work with other departments and internal stakeholders, creating and distributing content that embodies Evolution's culture, values and achievements, aiming to support ambitious recruitment objectives. The ideal candidate will be a target-driven individual with a strategic outlook and the proficiency to execute impactful campaigns across diverse platforms.
Main
Responsibilities:
Work with Talent Acquisition to develop the digital marketing plans aimed at driving conversion in the form of applicants from the identified target groups and markets; plan to specify key messages/content needs, channel mix and spend for defined KPIs.
Lead the implementation and optimization of the agreed web, SEM, display advertising efforts supporting the recruitment and Evolution’s position as an attractive and relevant employer with the identified target groups. Collaborate with the teams on optimizing local social media pages and the user journey/experience.
Content idea generation and curation for digital recruitment campaigns in collaboration with the inhouse Evolution creative team and external agencies as relevant.
Analyze and report performance of digital marketing campaigns and assess against goals (ROI and marketing KPIs).
Identify trends, insights as well as critical conversions and drop off points for optimization of user funnels as to maximize spend and performance.
Contribute to marketing effectiveness by identifying short-term and long-range opportunities and issues as well as talent behavior patterns in digital media.
Market intelligence - be the expert on the other regional competitors - how they position their campaigns, attract large numbers of staff, and how they execute with speed
Any other ad-hoc duties that may be required.
Qualifications:Qualifications
5+ years of experience in a fast-paced environment with ambitious targets
Degree in marketing/branding/communications preferred
Demonstrable experience from managing Facebook Business Manager, TikTok Business Manager, Snapchat campaigns, Google Ads, Google Analytics, SEM, marketing databases, email, and display advertising campaigns.
Knowledge of all social media platforms, including Instagram, X, and LinkedIn
Experience in setting up and optimizing PPC campaigns on all major search engines in North America
Working knowledge of ad serving tools
Experience with A/B testing and multivariate experiments
Good analytical capability; experience from evaluating end-to-end user experience across multiple channels and customer touch points.
Result oriented with proven experience from identifying target audiences for digital media and devising digital campaigns that engage, inform and drive conversion.
Ability to work within assigned budgets.
Self-motivated team player.
The duties and responsibilities described in this job description are not a comprehensive list and as such additional tasks may be assigned to the employee from time to time; The scope of the job may also be subject to change as necessitated by business demand.
Additional Information
About Us
Evolution is a market-leading developer and provider of products and services for online casino entertainment. Our excellence is driven by over 18,000 EVOlutioneers across 30 markets worldwide, working in product innovation, software development, IT solutions, game hosting and business support. Evolution's dynamic and creative environment creates a unique opportunity for personal and professional growth.
Our integrated business-to-business solutions guarantee that our clients can always provide an unrivalled online entertainment experience to their players globally. We thrive on remaining an award-winning digital powerhouse of entertainment products and services with an ever-expanding line-up of product brands: Evolution Live, NetEnt, Red Tiger, Ezugi, Big Time Gaming, Nolimit City and DigiWheel.
Evolution is a Swedish company founded in 2006 and listed on Nasdaq Nordic (EVO).
Evolution America was established in 2018 for more information on Evolution.com.
This position is an excellent opportunity to join the fast-growing Evolution team. We also offer:
Paid Time Off
Paid Holidays
Employee Referral Program
Medical, Dental & Vision Insurance Plans
Life and AD&D Insurance
Employee Discount Program
\ #EVOPAL
The Digital Marketing Specialist will have strong analytical skills and an entrepreneurial mindset to lead digital media initiatives for North America. This role involves optimizing talent attraction efforts across digital platforms, boosting visibility in key markets, and collaborating closely with Talent Acquisition teams to position Evolution as the employer of choice. This role will work with other departments and internal stakeholders, creating and distributing content that embodies Evolution's culture, values and achievements, aiming to support ambitious recruitment objectives. The ideal candidate will be a target-driven individual with a strategic outlook and the proficiency to execute impactful campaigns across diverse platforms.
Main
Responsibilities:
Work with Talent Acquisition to develop the digital marketing plans aimed at driving conversion in the form of applicants from the identified target groups and markets; plan to specify key messages/content needs, channel mix and spend for defined KPIs.
Lead the implementation and optimization of the agreed web, SEM, display advertising efforts supporting the recruitment and Evolution’s position as an attractive and relevant employer with the identified target groups. Collaborate with the teams on optimizing local social media pages and the user journey/experience.
Content idea generation and curation for digital recruitment campaigns in collaboration with the inhouse Evolution creative team and external agencies as relevant.
Analyze and report performance of digital marketing campaigns and assess against goals (ROI and marketing KPIs).
Identify trends, insights as well as critical conversions and drop off points for optimization of user funnels as to maximize spend and performance.
Contribute to marketing effectiveness by identifying short-term and long-range opportunities and issues as well as talent behavior patterns in digital media.
Market intelligence - be the expert on the other regional competitors - how they position their campaigns, attract large numbers of staff, and how they execute with speed
Any other ad-hoc duties that may be required.
Qualifications:Qualifications
5+ years of experience in a fast-paced environment with ambitious targets
Degree in marketing/branding/communications preferred
Demonstrable experience from managing Facebook Business Manager, TikTok Business Manager, Snapchat campaigns, Google Ads, Google Analytics, SEM, marketing databases, email, and display advertising campaigns.
Knowledge of all social media platforms, including Instagram, X, and LinkedIn
Experience in setting up and optimizing PPC campaigns on all major search engines in North America
Working knowledge of ad serving tools
Experience with A/B testing and multivariate experiments
Good analytical capability; experience from evaluating end-to-end user experience across multiple channels and customer touch points.
Result oriented with proven experience from identifying target audiences for digital media and devising digital campaigns that engage, inform and drive conversion.
Ability to work within assigned budgets.
Self-motivated team player.
The duties and responsibilities described in this job description are not a comprehensive list and as such additional tasks may be assigned to the employee from time to time; The scope of the job may also be subject to change as necessitated by business demand.
Additional Information
About Us
Evolution is a market-leading developer and provider of products and services for online casino entertainment. Our excellence is driven by over 18,000 EVOlutioneers across 30 markets worldwide, working in product innovation, software development, IT solutions, game hosting and business support. Evolution's dynamic and creative environment creates a unique opportunity for personal and professional growth.
Our integrated business-to-business solutions guarantee that our clients can always provide an unrivalled online entertainment experience to their players globally. We thrive on remaining an award-winning digital powerhouse of entertainment products and services with an ever-expanding line-up of product brands: Evolution Live, NetEnt, Red Tiger, Ezugi, Big Time Gaming, Nolimit City and DigiWheel.
Evolution is a Swedish company founded in 2006 and listed on Nasdaq Nordic (EVO).
Evolution America was established in 2018 for more information on Evolution.com.
This position is an excellent opportunity to join the fast-growing Evolution team. We also offer:
Paid Time Off
Paid Holidays
Employee Referral Program
Medical, Dental & Vision Insurance Plans
Life and AD&D Insurance
Employee Discount Program
\ #EVOPAL