Workrise Technologies Inc.
Senior Marketing Operations Manager (Hybrid) Austin, TX (Hybrid)
Workrise Technologies Inc., Austin, Texas, us, 78716
Senior Marketing Operations Manager (Hybrid) Austin, TX (Hybrid)Workrise is the network that powers the energy industry. By making it easier, faster, and safer to do business in energy, we are accelerating the pace of growth and innovation, and empowering the industry to do more - both for society and for the planet - than ever before.Workrise is hiring a Senior Marketing Operations Manager who will be responsible for designing, building, executing, analyzing, tracking, and continuously improving marketing campaigns and driving operational excellence within the marketing team. Our ideal candidate for this role will be someone who is analytical, flexible, and great at program management. This person will be proactive and curious, and will have expert problem-solving and experimentation skills. This role will be exempt and will report to the Sr. Director, Marketing. This role has the unique opportunity to define how we build and optimize our systems and processes in order to create the foundation for future growth at Workrise.What you’ll be doing:
Owning the strategy for the marketing technology stack to ensure that we are using our technology effectively and that it is driving business value
Technology governance, training and adoptionIdentifying and building the most optimal workflows between marketing tech, sales tech, and product techContinuously improving workflowsManaging the automation systems that support marketing campaignsEnsuring the ability to track marketing effectiveness and performance metrics
Building and executing campaigns in partnership with the demand gen, brand and product marketing teams
A variety of soft skills and experience may be required for the following role Please ensure you check the overview below carefully.Supporting with campaign planning to ensure that workflows work within the tech stack and that it is set up to collect key performance metricsDesigning lead scoring & attribution methodologies and implementing themProgram managing the construction and launch of the campaigns to ensure a timely launch that meets the goals/requirements of the strategy set out by the team
Facilitating accurate and actionable marketing data and reporting that can be used to improve data-driven decisions for marketing and the businessBuilding the reporting that is used to measure marketing performance and ROI in a consumable way for not only the marketing team to leverage but company leadership to viewEnsuring that every campaign has accurate, meaningful and actionable data attached to itOwning weekly analysis of all active campaigns, identifying where successes are and where improvements can be made, and working through plans to execute on improvements with campaign leaders in order to achieve campaign goalsLeading the measurement of post campaign readouts and analysis
Owning the execution of all email marketing
Oversee the email calendar and testing roadmap across all marketing teams including product marketing, lifecycle marketing, demand generation/acquisition, customer experience and productExecute the email campaigns within Hubspot including segment building, creative testing, etc.Manage the strategy for AB testing and execute AB tests in partnership with marketing leads. Execute test strategies on content, timing, segmentation and frequency to ensure that emails performEnsure the quality of emails sent to prospects and customers and ensure that we optimize emails for delivery and inbox placementTrack and analyze email performance KPIs and make recommendations to drive increased performance and/or revenueCreate, update and maintain transactional, nurture and trigger email campaigns
Managing the Workrise website
Manage all updates to the website and suggest changes to key stakeholdersIdentify and track the key performance indicators on the website and make suggestions to improve performanceManage the website budget and development resources
Ensuring and maintaining a clean and healthy marketing database that can be leveraged for driving revenue
Partnering across marketing, sales, and pex to understand the right structures that are required in our automation databaseBuilding the structure within the database that enables it to be leveraged as a source of truthCleaning the database and ensuring that data collection processes maintain its cleanlinessMonitoring the data quality within the database regularlyManaging prospect and customer compliance and consent information
Support marketing team optimization
Project managing the quarterly and annual strategic planning exercisesEnsure that the team has the benchmarks it needs to effectively develop a financial planOwning a repository of content, creative, ads, and documents for easy recall of what is live and in marketOwning the marketing confluence pageOwning team onboarding materialsSupport sales and marketing process development
Experience and Education Requirements:
5-7 years of experience working in Marketing Operations role connecting systems, reporting, and optimizingB2B Demand Generation Experience is a mustHubspot marketing automation, salesforce, and demandbase experience a mustProficiency in setting up sophisticated automations and integrating systems with other technologies, like SalesforceProficiency in Google AnalyticsExposure to advertising platforms that would be integrated into the tech stack and reporting: Demandbase/6Sense, LinkedIn Campaign Manager, Google Ads, Bing Ads, FacebookTechnically capable and a desire to document and improve processesHighly data-driven and leverages analytics and quantitative methods to inform and influence decision makingStrong organizational skillsCourageous, discerning, curious and agile - believes there are always better ways to get things doneScrappy when needed and calm in the face of chaos/unexpected curveballsProactive in flagging things ahead of time, asking questions and moving with urgencyAbility to think ahead, build in a buffer to avoid things being crunched in the 11th hour, make clear asks with deadlines when he/she has dependenciesFlexible and willing to build a MOPs function that works for Workrise. Advocates for best practices but have the flexibility to adapt those best practices for the context they’re operating inAdditional experience preferred, but not required:
Has served as a demand generation or product marketing role as well in the pastEssential Job Functions:
Ability to travel 15% of the timeAbility to communicate effectivelyAbility to use office equipment such as a computer, copier and telephoneAbility to use office computer programs such as e-mail, Google Docs, Microsoft Word, PowerPoint and ExcelConstantly remaining in a stationary position, often standing or sitting for prolonged periodsAbility to manipulate office equipment such as a computer, copier and telephoneMore than a job:
Workrise is uniquely positioned to make an impact on the energy transition, which is arguably the biggest challenge of our generation. Our clients are leading the charge. Through innovation and advancement in technology, we are creating solutions to help the industry do more today and meet the demands of this global challenge tomorrow. This is what we think about every day when we come to work.We recognize that making an impact matters to you and we believe in providing an environment that fosters your growth. We use data to drive our decisions and improve the experience of the workers and clients we serve. With mutual respect for each other, we continually collaborate to find the best solution.We support you with:
Flexible paid time off for full-time employeesMedical, dental, and vision insurance401(k) with company matching contributionFlexible remote work support where applicableWFH ContributionWellness allowanceCalm AppLearning opportunitiesParental leaveEmployee Assistance ProgramPet InsuranceOpportunity to earn bonus, commission, and/or equityOnsite GymWorkrise is committed to providing an environment where all people feel belonging, mutual respect, and the freedom to be their authentic selves. We welcome applicants of all gender identity and expression, sexual orientation, neurodiversity, educational background, religion, ethnicity, disability, age, veteran status, and citizenship. We’d love to learn what you can add to our team.Who we are:What began as a workforce management platform for Oil & Gas has since grown to serve the biggest companies in energy across both workforce and vendor management, absorbing much of the supply chain complexity these energy companies face and making it easier, faster, and safer to get work done. To date, Workrise has raised over $750M in funding from Founders Fund, Andreessen Horowitz, Bedrock Capital, Brookfield, and Baillie Gifford, along with others, and will continue to use these investments for strategic growth.We’d love to share more through the interview process and look forward to learning more about your journey.Accepted file types: pdf, doc, docx, txt, rtfAccepted file types: pdf, doc, docx, txt, rtfLinkedIn ProfileDo you have 5-7 years of experience working in Marketing Operations role connecting systems, reporting, and optimizing? * Select...This is a hybrid role and will be based in Austin, Texas. It requires in-office attendance on Tuesdays - Thursdays weekly. Are you currently located in or willing to relocate to Austin, Texas? (Workrise is unable to cover the cost of relocation.) * Select...Are you currently authorized to work in the country outlined for this role? * Select...Does your authorization require renewal or sponsorship in the future? * Select...
#J-18808-LjbffrRemote working/work at home options are available for this role.
Owning the strategy for the marketing technology stack to ensure that we are using our technology effectively and that it is driving business value
Technology governance, training and adoptionIdentifying and building the most optimal workflows between marketing tech, sales tech, and product techContinuously improving workflowsManaging the automation systems that support marketing campaignsEnsuring the ability to track marketing effectiveness and performance metrics
Building and executing campaigns in partnership with the demand gen, brand and product marketing teams
A variety of soft skills and experience may be required for the following role Please ensure you check the overview below carefully.Supporting with campaign planning to ensure that workflows work within the tech stack and that it is set up to collect key performance metricsDesigning lead scoring & attribution methodologies and implementing themProgram managing the construction and launch of the campaigns to ensure a timely launch that meets the goals/requirements of the strategy set out by the team
Facilitating accurate and actionable marketing data and reporting that can be used to improve data-driven decisions for marketing and the businessBuilding the reporting that is used to measure marketing performance and ROI in a consumable way for not only the marketing team to leverage but company leadership to viewEnsuring that every campaign has accurate, meaningful and actionable data attached to itOwning weekly analysis of all active campaigns, identifying where successes are and where improvements can be made, and working through plans to execute on improvements with campaign leaders in order to achieve campaign goalsLeading the measurement of post campaign readouts and analysis
Owning the execution of all email marketing
Oversee the email calendar and testing roadmap across all marketing teams including product marketing, lifecycle marketing, demand generation/acquisition, customer experience and productExecute the email campaigns within Hubspot including segment building, creative testing, etc.Manage the strategy for AB testing and execute AB tests in partnership with marketing leads. Execute test strategies on content, timing, segmentation and frequency to ensure that emails performEnsure the quality of emails sent to prospects and customers and ensure that we optimize emails for delivery and inbox placementTrack and analyze email performance KPIs and make recommendations to drive increased performance and/or revenueCreate, update and maintain transactional, nurture and trigger email campaigns
Managing the Workrise website
Manage all updates to the website and suggest changes to key stakeholdersIdentify and track the key performance indicators on the website and make suggestions to improve performanceManage the website budget and development resources
Ensuring and maintaining a clean and healthy marketing database that can be leveraged for driving revenue
Partnering across marketing, sales, and pex to understand the right structures that are required in our automation databaseBuilding the structure within the database that enables it to be leveraged as a source of truthCleaning the database and ensuring that data collection processes maintain its cleanlinessMonitoring the data quality within the database regularlyManaging prospect and customer compliance and consent information
Support marketing team optimization
Project managing the quarterly and annual strategic planning exercisesEnsure that the team has the benchmarks it needs to effectively develop a financial planOwning a repository of content, creative, ads, and documents for easy recall of what is live and in marketOwning the marketing confluence pageOwning team onboarding materialsSupport sales and marketing process development
Experience and Education Requirements:
5-7 years of experience working in Marketing Operations role connecting systems, reporting, and optimizingB2B Demand Generation Experience is a mustHubspot marketing automation, salesforce, and demandbase experience a mustProficiency in setting up sophisticated automations and integrating systems with other technologies, like SalesforceProficiency in Google AnalyticsExposure to advertising platforms that would be integrated into the tech stack and reporting: Demandbase/6Sense, LinkedIn Campaign Manager, Google Ads, Bing Ads, FacebookTechnically capable and a desire to document and improve processesHighly data-driven and leverages analytics and quantitative methods to inform and influence decision makingStrong organizational skillsCourageous, discerning, curious and agile - believes there are always better ways to get things doneScrappy when needed and calm in the face of chaos/unexpected curveballsProactive in flagging things ahead of time, asking questions and moving with urgencyAbility to think ahead, build in a buffer to avoid things being crunched in the 11th hour, make clear asks with deadlines when he/she has dependenciesFlexible and willing to build a MOPs function that works for Workrise. Advocates for best practices but have the flexibility to adapt those best practices for the context they’re operating inAdditional experience preferred, but not required:
Has served as a demand generation or product marketing role as well in the pastEssential Job Functions:
Ability to travel 15% of the timeAbility to communicate effectivelyAbility to use office equipment such as a computer, copier and telephoneAbility to use office computer programs such as e-mail, Google Docs, Microsoft Word, PowerPoint and ExcelConstantly remaining in a stationary position, often standing or sitting for prolonged periodsAbility to manipulate office equipment such as a computer, copier and telephoneMore than a job:
Workrise is uniquely positioned to make an impact on the energy transition, which is arguably the biggest challenge of our generation. Our clients are leading the charge. Through innovation and advancement in technology, we are creating solutions to help the industry do more today and meet the demands of this global challenge tomorrow. This is what we think about every day when we come to work.We recognize that making an impact matters to you and we believe in providing an environment that fosters your growth. We use data to drive our decisions and improve the experience of the workers and clients we serve. With mutual respect for each other, we continually collaborate to find the best solution.We support you with:
Flexible paid time off for full-time employeesMedical, dental, and vision insurance401(k) with company matching contributionFlexible remote work support where applicableWFH ContributionWellness allowanceCalm AppLearning opportunitiesParental leaveEmployee Assistance ProgramPet InsuranceOpportunity to earn bonus, commission, and/or equityOnsite GymWorkrise is committed to providing an environment where all people feel belonging, mutual respect, and the freedom to be their authentic selves. We welcome applicants of all gender identity and expression, sexual orientation, neurodiversity, educational background, religion, ethnicity, disability, age, veteran status, and citizenship. We’d love to learn what you can add to our team.Who we are:What began as a workforce management platform for Oil & Gas has since grown to serve the biggest companies in energy across both workforce and vendor management, absorbing much of the supply chain complexity these energy companies face and making it easier, faster, and safer to get work done. To date, Workrise has raised over $750M in funding from Founders Fund, Andreessen Horowitz, Bedrock Capital, Brookfield, and Baillie Gifford, along with others, and will continue to use these investments for strategic growth.We’d love to share more through the interview process and look forward to learning more about your journey.Accepted file types: pdf, doc, docx, txt, rtfAccepted file types: pdf, doc, docx, txt, rtfLinkedIn ProfileDo you have 5-7 years of experience working in Marketing Operations role connecting systems, reporting, and optimizing? * Select...This is a hybrid role and will be based in Austin, Texas. It requires in-office attendance on Tuesdays - Thursdays weekly. Are you currently located in or willing to relocate to Austin, Texas? (Workrise is unable to cover the cost of relocation.) * Select...Are you currently authorized to work in the country outlined for this role? * Select...Does your authorization require renewal or sponsorship in the future? * Select...
#J-18808-LjbffrRemote working/work at home options are available for this role.