Lytx, Inc.
Digital Marketing Specialist
Lytx, Inc., San Diego, California, United States, 92154
Digital Marketing Specialist
If your skills, experience, and qualifications match those in this job overview, do not delay your application.Apply
Location: Office - San Diego, CA
Time Type: Full time
Posted on: Posted 8 Days Ago
Job Requisition ID: R-3485
Lytx is looking for a Digital Marketing Specialist to help develop impactful digital marketing experiences in support of our Account Based Marketing (ABM) campaigns. A successful Digital Marketing Specialist will work with broader growth marketing teams to translate go-to-market strategy into personalized, high-impact buying journeys in paid media, web personalization, email, and other digital touchpoints as assigned.
The Digital Marketing Specialist is a critical role in our go-to-market strategy, executing and continuously optimizing channels and tactics to engage target accounts.
You’ll Get To:
Contribute to the tactical planning of omni-channel marketing campaigns
Execute personalized digital experiences within integrated campaigns, spanning paid media, email, web personalization, and social media
Identify opportunities to continuously optimize digital marketing tactics with A/B testing and other experimentation
Contribute to campaign and channel performance reporting
Coordinate projects with cross-functional teams including content, creative, and marketing operations to ensure campaign and brand alignment
Other duties as assigned
What You’ll Need:
3-5 years of experience working on a digital marketing team, preferably in B2B or SaaS
Hands-on experience in paid media best practices
Hands-on experience nurturing target audiences with email, retargeting, and other digital touchpoints
Familiarity with web personalization and CRO tools (Mutiny) is a plus
Familiarity with predictive intent tools (6sense, DemandBase) is a plus
Proficiency in project management software (Asana, Trello) is a plus
BA/BS in Marketing, Digital Media, Communications, or equivalent
Benefits:
Medical, dental and vision insurance
Health Savings Account
Flexible Spending Accounts
Telehealth
401(k) and 401(k) match
Life and AD&D insurance
Short-Term and Long-Term Disability
FTO or PTO
Employee Well-Being program
11 paid holidays plus 1 inclusive holiday per year
Volunteer Time Off
Employee Referral program
Education Reimbursement Program
Employee Recognition and Appreciation program
Additional perk and voluntary benefit programs
Salary is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. This position is also eligible for an incentive compensation plan. The expected hiring salary for this position is: $67,875.00 - $85,625.00
Innovation Lives Here
You go all in no matter what you do, and so do we. At Lytx, we’re powered by cutting-edge technology and Happy People. You want your work to make a positive impact in the world, and that’s what we do. Join our diverse team of hungry, humble and capable people united to make a difference.
Together, we help save lives on our roadways.
Find out how good it feels to be a part of an inclusive, collaborative team. We’re committed to delivering an environment where everyone feels valued, included and supported to do their best work and share their voices.
Lytx, Inc. is proud to be an equal opportunity/affirmative action employer and maintains a drug-free workplace. We’re committed to attracting, retaining and maximizing the performance of a diverse and inclusive workforce. EOE/M/F/Disabled/Vet.
#J-18808-Ljbffr
If your skills, experience, and qualifications match those in this job overview, do not delay your application.Apply
Location: Office - San Diego, CA
Time Type: Full time
Posted on: Posted 8 Days Ago
Job Requisition ID: R-3485
Lytx is looking for a Digital Marketing Specialist to help develop impactful digital marketing experiences in support of our Account Based Marketing (ABM) campaigns. A successful Digital Marketing Specialist will work with broader growth marketing teams to translate go-to-market strategy into personalized, high-impact buying journeys in paid media, web personalization, email, and other digital touchpoints as assigned.
The Digital Marketing Specialist is a critical role in our go-to-market strategy, executing and continuously optimizing channels and tactics to engage target accounts.
You’ll Get To:
Contribute to the tactical planning of omni-channel marketing campaigns
Execute personalized digital experiences within integrated campaigns, spanning paid media, email, web personalization, and social media
Identify opportunities to continuously optimize digital marketing tactics with A/B testing and other experimentation
Contribute to campaign and channel performance reporting
Coordinate projects with cross-functional teams including content, creative, and marketing operations to ensure campaign and brand alignment
Other duties as assigned
What You’ll Need:
3-5 years of experience working on a digital marketing team, preferably in B2B or SaaS
Hands-on experience in paid media best practices
Hands-on experience nurturing target audiences with email, retargeting, and other digital touchpoints
Familiarity with web personalization and CRO tools (Mutiny) is a plus
Familiarity with predictive intent tools (6sense, DemandBase) is a plus
Proficiency in project management software (Asana, Trello) is a plus
BA/BS in Marketing, Digital Media, Communications, or equivalent
Benefits:
Medical, dental and vision insurance
Health Savings Account
Flexible Spending Accounts
Telehealth
401(k) and 401(k) match
Life and AD&D insurance
Short-Term and Long-Term Disability
FTO or PTO
Employee Well-Being program
11 paid holidays plus 1 inclusive holiday per year
Volunteer Time Off
Employee Referral program
Education Reimbursement Program
Employee Recognition and Appreciation program
Additional perk and voluntary benefit programs
Salary is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. This position is also eligible for an incentive compensation plan. The expected hiring salary for this position is: $67,875.00 - $85,625.00
Innovation Lives Here
You go all in no matter what you do, and so do we. At Lytx, we’re powered by cutting-edge technology and Happy People. You want your work to make a positive impact in the world, and that’s what we do. Join our diverse team of hungry, humble and capable people united to make a difference.
Together, we help save lives on our roadways.
Find out how good it feels to be a part of an inclusive, collaborative team. We’re committed to delivering an environment where everyone feels valued, included and supported to do their best work and share their voices.
Lytx, Inc. is proud to be an equal opportunity/affirmative action employer and maintains a drug-free workplace. We’re committed to attracting, retaining and maximizing the performance of a diverse and inclusive workforce. EOE/M/F/Disabled/Vet.
#J-18808-Ljbffr