Consumer Communications Lead

The following information provides an overview of the skills, qualities, and qualifications needed for this role.About the roleAnthropic is seeking a dynamic and experienced Consumer Product Communications Lead to spearhead our consumer communications program. As a key member on the Communications team, you will drive the strategy and execution to establish Anthropic and Claude as household names. This role demands a rare blend of strategic vision, hands-on expertise, and the ability to translate complex AI concepts into compelling narratives for everyday consumers.

This role reports into the Head of Product Communications and offers a unique opportunity to shape the narrative of AI in consumer spaces and play a crucial part in Anthropic's mission to build beneficial AI systems that positively impact people's daily lives.

Responsibilities:

Lead and own the development and execution of Anthropic's comprehensive consumer-focused communications strategy

Serve as the primary SME of our consumer storytelling, crafting narratives that resonate with mainstream audiences

Drive proactive media relations efforts, securing high-impact coverage in top-tier consumer, lifestyle, and mainstream outlets across print, digital, and broadcast platforms

Identify and capitalize on cultural trends to showcase Claude's relevance and capabilities

Collaborate closely with Sales, Partnerships, Product, Marketing, Legal, and other Communications team members to develop integrated campaigns

Prepare and coach Anthropic spokespersons for consumer-focused media engagements

Monitor and analyze consumer trends, competitor activities, and public sentiment to inform strategy

You may be a good fit if you have:

10+ years of experience in consumer and/or consumer product communications, with a strong focus on consumer technology or culture/lifestyle communications

Demonstrated ability to thrive in a fast-paced environment, with a proven track record of leading successful consumer communications programs for notable brands

Exceptional strategic thinking, writing, and storytelling skills, with the ability to distill complex technology into relatable narratives for mainstream consumers

Strong media relations skills with established relationships in relevant media circles

Experience successfully working and collaborating with Sales, Partnerships, Marketing, Product, and others to tell impactful stories

Demonstrated ability to lead and execute consumer communications strategies from conception to implementation

Deep understanding of consumer behavior and ability to identify compelling AI use cases

Creative mindset with a talent for spotting and leveraging cultural trends

Proactive and scrappy approach, combining strategic thinking with a willingness to roll up your sleeves

Strong project management and analytical skills

Collaborative leadership skills to influence stakeholders at all levels

Deadline to apply: None. Applications will be reviewed on a rolling basis.

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