SightMD
SEO Marketing Manager - Remote (NY, NJ, CT, PA)
SightMD, Hauppauge, New York, United States, 11788
A career that changes lives.SightMD is a rapidly growing integrated ophthalmic provider group, extending the reach of exceptional eye care to patients across New York, New Jersey, Pennsylvania, and Connecticut. With over 127 eye care providers and the convenience of 60 locations, our commitment to delivering unparalleled services is at the heart of everything we do. As we embark on our mission, we are actively seeking teammates who are eager to contribute to our legacy of eye excellence, a tradition that spans more than 50 years.Position Summary: As the SEO manager, you will be the lead in-house expert on search engine optimization, developing and implementing strategies to improve organic search visibility and traffic. A strong understanding of current SEO best practices is crucial for this role. You will collaborate closely with the marketing team to ensure our online content and advertising are optimized.Job Duties & Essential Functions:Develop long- and short-term SEO strategiesResearch and report relevant search engine keywords and trendsDevelop off-page optimization initiatives, such as link-buildingCollaborate with creative and marketing teams to produce engaging, relevant contentCoordinate social media and pay-per-click (PPC) campaigns with search engine marketing (SEM) strategistsTrack key performance indicators (KPIs), report rankings, and recommend tactics to optimize furtherConduct audits and research to pinpoint growth opportunitiesDevelop and propose data-driven recommendations for SEO tests and changes, complete with thorough analysis and rationaleContinuously monitor and analyze health and performance metrics, and respond promptly to any emergent issuesProvide ongoing knowledge sharing within the company to elevate the SEO acumen of the organizationStay on top of SEO best practices and marketing trendsRequired Qualifications:Bachelor's Degree in mass communications, digital marketing, advertising, business, or a similar field4+ years of experience in SEOExpert knowledge of SEO & SEMStrong experience with HTML/CSSExpertise in current SEO best practicesKnowledge in using content management systems (CMS) to optimize websitesWorking knowledge of SEO copywriting and UI design skillsSolid background in strategy for traditional and digital media channelsStrong leadership and organizational skillsAnalytical, results-driven mindsetStrong communication and collaboration skills, capable of working effectively with cross-functional teamsKnowledge of website analytics measurement methodology and measurement platforms, including Google Analytics, Search Console, and SEO toolsPreferred Qualifications:Salary Range:$90,000 - $110,000/annually to commensurate with experienceLocation:This position is fully remote but requires residency in New York, New Jersey, Connecticut, or Pennsylvania.Benefits:We aim to take care of our teammates the same way we take care of our patients. All SightMD employees receive the following benefits:Medical/Prescription Drug CoverageDental InsuranceVision InsuranceCompany Paid Term Life Insurance & Long-Term DisabilitySupplemental Insurance BenefitsEmployee Assistance Program (EAP)Retirement Plan - 401(k)Paid Time Off (PTO)Paid HolidaysCareer Development Programs* Eligibility for benefits is based on employment statusEqual Employment Opportunity Statement:SightMD is an equal opportunity employer and does not discriminate on the basis of race, color, national origin, religion, creed, age, disability, sex, gender identity or expression, sexual orientation, familial status, pregnancy, predisposing genetic characteristics, military status, domestic violence victim status, criminal conviction, and all other protected classes under federal, state and local laws.If you are an individual with a disability and need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please contact People Services at peopleservices@sightgrowthpartners.com#SNY123