Uber
Measurement Operations Analyst, Uber Advertising
Uber, Chicago, Illinois, United States, 60290
About the Team:
Scroll down to find an indepth overview of this job, and what is expected of candidates Make an application by clicking on the Apply button.Uber Advertising’s vision is to offer the most marketplace-centric advertising to connect Uber's platform users (eaters, riders, and earners) with advertisers. Uber Advertising’s platform brings together location-based and shopping data with closed loop attribution across its mobility and delivery channels for performance and brand campaigns, enabling advertisers to engage with our consumers through the entire marketing funnel - from awareness through purchase to loyalty and advocacy for Uber users.
About the Role:
The Measurement Operations team is looking for an analytical and strategic problem solver to scale and uplevel post-campaign reporting processes and capabilities globally, with the goal of improving the performance of our advertisers’ campaigns on Uber and driving larger advertising revenue.
The Measurement Operations Analyst will partner with the lead for CRA (Campaign Reporting & Analytics Operations) to establish streamlined processes for timely delivery of standard post-campaign reports, optimize operations for scalability through automation and best practices, and foster cross-functional collaboration to align on reporting strategies with organizational goals. This role will facilitate and drive key insights for partners, support sales staff, collaborate with internal partners to optimize our reporting strategy for net-new products, increase overall product adoption, and track performance targets. Leveraging your business acumen and technical skills (such as SQL), you will derive both tactical and strategic insights and communicate them to senior leaders at Uber and at our advertisers.
What You'll Do:
Standard Post Campaign Reporting
- Establish streamlined processes for timely delivery of standardized Post-Campaign Reports (PCRs).
Scalable Operations
- Optimize operations for scalability through automation, process improvement, playbooking, and best practices.
Strategic Alignment
- Foster cross-functional collaboration to align reporting strategies with organizational goals, including collaborations with product, engineering, measurement strategy, ads partner solutions, etc.
Vendor Management
- Build out processes for vendors supporting the CRA function within Measurement Operations, troubleshooting issues with processes for vendors (i.e., fixing broken queries, QAing custom data, etc.).
Iterating and Scaling
- Continuously iterate on and improve processes built to ensure a high quality of deliverables and high client (internal and external) satisfaction.
Advocacy for local country and regional needs
- Establish deep understanding of the local needs and nuances by partnering with local Account Executives, Account Managers, and Merchant Operations teams, in order to meet post-campaign reporting needs for that country/region.
Basic Qualifications:
Bachelor's degree, preferably in math, statistics, marketing, economics, computer science, operational research, or similar quantitative field.
3+ years' experience in technology, data analytics, measurement, advertising measurement, insights, consulting, program management, strategy, or related fields.
Intermediate to advanced skills in data analysis (e.g., MS Excel / Google Sheets / Python), storytelling (e.g., providing actionable insights based on analysis), advanced data querying (e.g., SQL), leveraging data visualization tools (e.g., Looker, Google Data Studio, Tableau).
Proficiency in SQL and Excel.
Preferred Qualifications:
4+ years of experience in marketing/advertising analytics and measurement.
Experience with online advertising, targeting, and measurement systems and methodologies (ad servers, DSPs, DMPs, etc.).
Experience with 3rd party measurement studies (brand lift, sales lift, foot-traffic, etc.).
Well-versed in advertising technology, including 3rd party ad-serving and tag management solutions and programmatic ad buying platforms.
Experience with A/B and multivariate test design and implementation and statistical concepts.
Experience in developing and presenting strategic, action-oriented recommendations from complex analytics efficiently and engagingly to an executive audience.
Experience with relationship building/management with internal stakeholders including Marketing, Product, and Engineering.
Experience in omnichannel marketing, attribution, and ROI measurement, including performance and awareness of online advertising preferred.
Strong organizational skills, with the ability to effectively manage multiple projects simultaneously; project management experience in dealing with a high volume of reporting/analysis requests.
Strong communication skills, with the ability to build relationships with various stakeholders including sales and account management teams and to effectively communicate technical work to non-technical audiences.
Detail orientation with a focus on accuracy and efficiency (process standardization) using strong documentation. You lean in and embrace the details to map processes, clean data, and even review code!
Salary Information:
For Chicago, IL-based roles: The base salary range for this role is USD$91,000 per year - USD$101,500 per year.
For New York, NY-based roles: The base salary range for this role is USD$101,000 per year - USD$112,500 per year.
For San Francisco, CA-based roles: The base salary range for this role is USD$101,000 per year - USD$112,500 per year.
For all US locations, you will be eligible to participate in Uber's bonus program, and may be offered an equity award & other types of compensation. You will also be eligible for various benefits. More details can be found at the following link https://www.uber.com/careers/benefits.
Uber is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know by completing this form.
Offices continue to be central to collaboration and Uber’s cultural identity. Unless formally approved to work fully remotely, Uber expects employees to spend at least half of their work time in their assigned office. For certain roles, such as those based at green-light hubs, employees are expected to be in-office for 100% of their time. Please speak with your recruiter to better understand in-office expectations for this role.
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Scroll down to find an indepth overview of this job, and what is expected of candidates Make an application by clicking on the Apply button.Uber Advertising’s vision is to offer the most marketplace-centric advertising to connect Uber's platform users (eaters, riders, and earners) with advertisers. Uber Advertising’s platform brings together location-based and shopping data with closed loop attribution across its mobility and delivery channels for performance and brand campaigns, enabling advertisers to engage with our consumers through the entire marketing funnel - from awareness through purchase to loyalty and advocacy for Uber users.
About the Role:
The Measurement Operations team is looking for an analytical and strategic problem solver to scale and uplevel post-campaign reporting processes and capabilities globally, with the goal of improving the performance of our advertisers’ campaigns on Uber and driving larger advertising revenue.
The Measurement Operations Analyst will partner with the lead for CRA (Campaign Reporting & Analytics Operations) to establish streamlined processes for timely delivery of standard post-campaign reports, optimize operations for scalability through automation and best practices, and foster cross-functional collaboration to align on reporting strategies with organizational goals. This role will facilitate and drive key insights for partners, support sales staff, collaborate with internal partners to optimize our reporting strategy for net-new products, increase overall product adoption, and track performance targets. Leveraging your business acumen and technical skills (such as SQL), you will derive both tactical and strategic insights and communicate them to senior leaders at Uber and at our advertisers.
What You'll Do:
Standard Post Campaign Reporting
- Establish streamlined processes for timely delivery of standardized Post-Campaign Reports (PCRs).
Scalable Operations
- Optimize operations for scalability through automation, process improvement, playbooking, and best practices.
Strategic Alignment
- Foster cross-functional collaboration to align reporting strategies with organizational goals, including collaborations with product, engineering, measurement strategy, ads partner solutions, etc.
Vendor Management
- Build out processes for vendors supporting the CRA function within Measurement Operations, troubleshooting issues with processes for vendors (i.e., fixing broken queries, QAing custom data, etc.).
Iterating and Scaling
- Continuously iterate on and improve processes built to ensure a high quality of deliverables and high client (internal and external) satisfaction.
Advocacy for local country and regional needs
- Establish deep understanding of the local needs and nuances by partnering with local Account Executives, Account Managers, and Merchant Operations teams, in order to meet post-campaign reporting needs for that country/region.
Basic Qualifications:
Bachelor's degree, preferably in math, statistics, marketing, economics, computer science, operational research, or similar quantitative field.
3+ years' experience in technology, data analytics, measurement, advertising measurement, insights, consulting, program management, strategy, or related fields.
Intermediate to advanced skills in data analysis (e.g., MS Excel / Google Sheets / Python), storytelling (e.g., providing actionable insights based on analysis), advanced data querying (e.g., SQL), leveraging data visualization tools (e.g., Looker, Google Data Studio, Tableau).
Proficiency in SQL and Excel.
Preferred Qualifications:
4+ years of experience in marketing/advertising analytics and measurement.
Experience with online advertising, targeting, and measurement systems and methodologies (ad servers, DSPs, DMPs, etc.).
Experience with 3rd party measurement studies (brand lift, sales lift, foot-traffic, etc.).
Well-versed in advertising technology, including 3rd party ad-serving and tag management solutions and programmatic ad buying platforms.
Experience with A/B and multivariate test design and implementation and statistical concepts.
Experience in developing and presenting strategic, action-oriented recommendations from complex analytics efficiently and engagingly to an executive audience.
Experience with relationship building/management with internal stakeholders including Marketing, Product, and Engineering.
Experience in omnichannel marketing, attribution, and ROI measurement, including performance and awareness of online advertising preferred.
Strong organizational skills, with the ability to effectively manage multiple projects simultaneously; project management experience in dealing with a high volume of reporting/analysis requests.
Strong communication skills, with the ability to build relationships with various stakeholders including sales and account management teams and to effectively communicate technical work to non-technical audiences.
Detail orientation with a focus on accuracy and efficiency (process standardization) using strong documentation. You lean in and embrace the details to map processes, clean data, and even review code!
Salary Information:
For Chicago, IL-based roles: The base salary range for this role is USD$91,000 per year - USD$101,500 per year.
For New York, NY-based roles: The base salary range for this role is USD$101,000 per year - USD$112,500 per year.
For San Francisco, CA-based roles: The base salary range for this role is USD$101,000 per year - USD$112,500 per year.
For all US locations, you will be eligible to participate in Uber's bonus program, and may be offered an equity award & other types of compensation. You will also be eligible for various benefits. More details can be found at the following link https://www.uber.com/careers/benefits.
Uber is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know by completing this form.
Offices continue to be central to collaboration and Uber’s cultural identity. Unless formally approved to work fully remotely, Uber expects employees to spend at least half of their work time in their assigned office. For certain roles, such as those based at green-light hubs, employees are expected to be in-office for 100% of their time. Please speak with your recruiter to better understand in-office expectations for this role.
#J-18808-Ljbffr