Golfbreaks by PGA Tour
Head of Marketing
Golfbreaks by PGA Tour, Mount Pleasant, South Carolina, United States, 29466
Head of Marketing
If you are interested in applying for this job, please make sure you meet the following requirements as listed below.Reports to:
Guy Proddow (CMO) & Daniel Grave (CEO)
Role Overview
Golfbreaks by PGA TOUR is the largest golf travel company in the world, delivering an award-winning service to golf travellers. They provide an extensive choice of golf vacations across the USA and worldwide, along with a best price guarantee and a 5-star rated hassle-free booking service.
Golfbreaks by PGA TOUR are looking for an experienced and passionate Head of Marketing to join their fast-growing team in Charleston SC. This role calls for a blend of strategic thinking, creative problem-solving, and analytical skills to optimise campaigns and achieve measurable outcomes. You will have a proven track record of online and digital marketing, ideally within the travel or golf industry combined with experience in managing successful campaigns across multiple platforms to achieve the commercial aspirations for Golfbreaks by PGA TOUR.
Why Golfbreaks by PGA TOUR?
Be part of our rapidly growing North American office in Charleston, SC
Competitive pay depending on experience
Between 15-25 days’ holiday per annum (plus 10 Federal holidays) depending on experience
Flexible mix of office and remote work schedule (based in/around Charleston SC)
Medical Insurance and 401K retirement plan
Experience our products first-hand (visit our destinations)
Key Responsibilities:
Develop and implement comprehensive marketing strategies
Increase brand visibility, engage audiences, and drive conversions across various digital platforms
Drive acquisition and retention strategies that inspire, engage, and connect
Ownership of end to end marketing budget, defining spend across; media, production, activation, digital marketing, content, research, and customer/marketing projects, whilst maximizing ROI
Manage digital marketing agencies (display advertising and search) whilst identifying growth opportunities and creating an overall integrated marketing approach
Work closely with head office marketing team in the UK (and other business functions), to deliver direct customer communications strategies, including commercially targeted eCRM marketing campaigns
Direct the Social Media Manager and agency on the delivery of paid and organic social campaigns
Build and manage a multi-talented marketing team in the Charleston office, to cover all key areas of marketing and deliver results
Build productive relationships with senior internal stakeholders and external agencies, with a strong ability to influence others and effectively lead projects
What we are looking for:
A minimum of 7-8 years multidisciplinary marketing experience – travel and/or golf experience preferred
Extensive experience leading the successful planning, development, and execution of cross-channel and end-to-end marketing strategies
Exceptional stakeholder management, able to develop trusted working relationships across functional boundaries
A natural innovator, demonstrating professional leadership and effectively engaging with others
Experience of managing external agencies to deliver results and drive ROI
A strategic thinker with proven understanding of creating through-the-line campaigns, measuring, optimising, and challenging campaign analysis
Data driven and highly competent in using data to make informed business decisions, and implement marketing activities and strategies
Commercially focused with experience in managing budgets and identifying revenue generating opportunities
Customer focused, able to understand and champion the needs of our customers
Proven experience in managing people and building a strong/positive culture to foster a high performing team
Company Profile:
Golfbreaks by PGA TOUR is a specialist golf travel company that books golf vacations for over 230,000 golfers worldwide annually. Originating out of the UK since 1998 and with a head office in Windsor UK, Golfbreaks also has offices in Copenhagen, Denmark and Charleston, South Carolina USA.
With the primary objective of 'saving golfers time and money', when booking golf vacations, Golfbreaks arranges tee times, accommodations, ground transportation and tournament experiences, and has a 'price promise' ensuring that customers get the very best value.
In 2019 the PGA TOUR became a minority stakeholder in Golfbreaks, and that endorsement along with a 4.9-star rating out of 5-stars on Trustpilot from over 11,000 customer reviews, makes Golfbreaks the ‘go to’ golf travel experts in North America.
How to apply:
Please email your resume with a covering letter to recruitment@golfbreaks.com
Website -
www.golfbreaks.com
Job Type: Full-time
Pay: $70,000.00 - $120,000.00 per year
Benefits:
401(k)
Dental insurance
Health insurance
Paid time off
Experience:
Marketing: 7 years (Required)
Ability to Commute:
Mount Pleasant, SC 29464 (Required)
Work Location:
Hybrid remote in Mount Pleasant, SC 29464
#J-18808-Ljbffr
If you are interested in applying for this job, please make sure you meet the following requirements as listed below.Reports to:
Guy Proddow (CMO) & Daniel Grave (CEO)
Role Overview
Golfbreaks by PGA TOUR is the largest golf travel company in the world, delivering an award-winning service to golf travellers. They provide an extensive choice of golf vacations across the USA and worldwide, along with a best price guarantee and a 5-star rated hassle-free booking service.
Golfbreaks by PGA TOUR are looking for an experienced and passionate Head of Marketing to join their fast-growing team in Charleston SC. This role calls for a blend of strategic thinking, creative problem-solving, and analytical skills to optimise campaigns and achieve measurable outcomes. You will have a proven track record of online and digital marketing, ideally within the travel or golf industry combined with experience in managing successful campaigns across multiple platforms to achieve the commercial aspirations for Golfbreaks by PGA TOUR.
Why Golfbreaks by PGA TOUR?
Be part of our rapidly growing North American office in Charleston, SC
Competitive pay depending on experience
Between 15-25 days’ holiday per annum (plus 10 Federal holidays) depending on experience
Flexible mix of office and remote work schedule (based in/around Charleston SC)
Medical Insurance and 401K retirement plan
Experience our products first-hand (visit our destinations)
Key Responsibilities:
Develop and implement comprehensive marketing strategies
Increase brand visibility, engage audiences, and drive conversions across various digital platforms
Drive acquisition and retention strategies that inspire, engage, and connect
Ownership of end to end marketing budget, defining spend across; media, production, activation, digital marketing, content, research, and customer/marketing projects, whilst maximizing ROI
Manage digital marketing agencies (display advertising and search) whilst identifying growth opportunities and creating an overall integrated marketing approach
Work closely with head office marketing team in the UK (and other business functions), to deliver direct customer communications strategies, including commercially targeted eCRM marketing campaigns
Direct the Social Media Manager and agency on the delivery of paid and organic social campaigns
Build and manage a multi-talented marketing team in the Charleston office, to cover all key areas of marketing and deliver results
Build productive relationships with senior internal stakeholders and external agencies, with a strong ability to influence others and effectively lead projects
What we are looking for:
A minimum of 7-8 years multidisciplinary marketing experience – travel and/or golf experience preferred
Extensive experience leading the successful planning, development, and execution of cross-channel and end-to-end marketing strategies
Exceptional stakeholder management, able to develop trusted working relationships across functional boundaries
A natural innovator, demonstrating professional leadership and effectively engaging with others
Experience of managing external agencies to deliver results and drive ROI
A strategic thinker with proven understanding of creating through-the-line campaigns, measuring, optimising, and challenging campaign analysis
Data driven and highly competent in using data to make informed business decisions, and implement marketing activities and strategies
Commercially focused with experience in managing budgets and identifying revenue generating opportunities
Customer focused, able to understand and champion the needs of our customers
Proven experience in managing people and building a strong/positive culture to foster a high performing team
Company Profile:
Golfbreaks by PGA TOUR is a specialist golf travel company that books golf vacations for over 230,000 golfers worldwide annually. Originating out of the UK since 1998 and with a head office in Windsor UK, Golfbreaks also has offices in Copenhagen, Denmark and Charleston, South Carolina USA.
With the primary objective of 'saving golfers time and money', when booking golf vacations, Golfbreaks arranges tee times, accommodations, ground transportation and tournament experiences, and has a 'price promise' ensuring that customers get the very best value.
In 2019 the PGA TOUR became a minority stakeholder in Golfbreaks, and that endorsement along with a 4.9-star rating out of 5-stars on Trustpilot from over 11,000 customer reviews, makes Golfbreaks the ‘go to’ golf travel experts in North America.
How to apply:
Please email your resume with a covering letter to recruitment@golfbreaks.com
Website -
www.golfbreaks.com
Job Type: Full-time
Pay: $70,000.00 - $120,000.00 per year
Benefits:
401(k)
Dental insurance
Health insurance
Paid time off
Experience:
Marketing: 7 years (Required)
Ability to Commute:
Mount Pleasant, SC 29464 (Required)
Work Location:
Hybrid remote in Mount Pleasant, SC 29464
#J-18808-Ljbffr