Nikon Inc.
Senior Manager: Marketing Communications
Nikon Inc., Melville, New York, us, 11775
Senior Manager: Marketing Communications
plays a pivotal role in shaping, elevating and growing the Nikon brand and business. This person is responsible for leading brand strategy, research & insights, advertising, social media, influencer and end-user marketing, events, integrated content planning and PR/crisis communications. The person in this role will be responsible for developing and executing comprehensive strategic marketing initiatives to improve sentiment, drive brand awareness, acquisition, engagement and retention.
If you would like to know a bit more about this opportunity, or are considering applying, then please read the following job information.Senior Manager is someone with a proven track record for strategic marketing and brand building, who can translate the needs of the business into creative and compelling marketing communications initiatives that help to solidify Nikon as an industry leader. They will balance the ideation of long-term strategy and vision, with rolling up their sleeves to execute on short term business driving wins. They work closely with executive management, product marketing, sales and creative services to help cultivate our customer experience, elevating our brand and voice across offline and online touchpoints.This role requires a deep understanding of marketing, communications and brand management, stakeholder priorities, and imaging industry nuances. The ideal candidate will bring a unique point of view to applying relevant marketing concepts and strategic communications, creating scalable frameworks, and driving projects aligned with cross-functional goals.ESSENTIAL FUNCTIONS AND AREAS OF RESPONSIBILITY:Lead advertising initiatives including campaign strategy, platform mix, spend, audience targeting, creative development, testing & optimization, campaign analysis & reporting using segmentation of target audiences, data, user journey and multiple communications touchpoints.Develop, in collaboration with PR agency, Nikon’s PR strategies. Own execution of associated plans, including scope, target outcomes, key metrics and measures, and required inputs and resources to deliver. Drive consistency and cohesion of all corporate messaging and thought leadership communications for the company across all communications channels (e.g. website, social, press, etc).Navigate PR and crisis communications in partnership with PR agency, ensuring effective management and mitigation of challenging situations while safeguarding brand reputation.Lead the development and execution of our social media strategy, content creation, community engagement and social advertising; integrate emerging technologies and innovative communication approaches to enhance our communication effectiveness and engagement.Oversee all influencer and community building initiatives, audience engagement and integrated content campaigns.Supervise strategy for cultivation, planning and managing offline events (includes consumer and influencer events and trade shows) that provide end user brand engagement and product trial opportunities.Lead all brand market research efforts (qualitative and quantitative) garnering insights for brand and go-to-market strategies; ability to turn data into actionable insights and marketing strategies.KNOWLEDGE, SKILLS & ABILITIES:15+ years of similar progressive brand marketing, communications and digital experience. Must have minimum 5+ years of management experience (with direct reports preferred).Strong leadership skills with the ability to motivate and inspire a team.Analytical mindset with the ability to interpret complex data, glean insights and make data-driven decisions.Strong understanding of user journey touchpoints and ability to connect various communications initiatives to achieve specific goals along the journey (i.e., awareness building, consideration, conversion, appreciation, loyalty).Demonstrated experience developing, directing and executing strategic communications programs that blend PR, content marketing, social media, offline experiences and data.Must understand analytics and how to use data to create actionable insights for the brand.Clear understanding of the digital landscape, and how emerging technologies and avenues add value to campaigns.Experience in consumer electronics and imaging, a plus.Proficiency in social networking platforms ex: Facebook, X, Instagram, YouTube, TikTok, Reddit, Linkedin.Experience in CRM platforms and social media reporting platforms.Proficiency in Tableau, Google Analytics and other data gathering platforms.Working knowledge of ECommerce & DTC, website UX & design, email marketing.Experience managing agency partners.Awareness of emerging technologies and platforms; stay current with industry/advertising/cultural trends.Passion for innovation, creative problem solving, and building strong relationships with both internal and external stakeholders.Strategic self-starter and ability to prioritize many ongoing projects.Excellent written and verbal communication skills.Excellent presentation skills.Excellent organizational and planning skills.Ability to Travel U.S. domestic and international.Nikon Inc. is an Equal Opportunity Employer. Reasonable accommodations may be made to enable individuals to successfully perform the essential function of the position. Please email your resume to careers.us@nikon.com and identify Code:
2372 .Compensation depends on a variety of factors including but not limited to; knowledge, skills, experience, education and location. The range for this position is $134,000-$187,000.
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plays a pivotal role in shaping, elevating and growing the Nikon brand and business. This person is responsible for leading brand strategy, research & insights, advertising, social media, influencer and end-user marketing, events, integrated content planning and PR/crisis communications. The person in this role will be responsible for developing and executing comprehensive strategic marketing initiatives to improve sentiment, drive brand awareness, acquisition, engagement and retention.
If you would like to know a bit more about this opportunity, or are considering applying, then please read the following job information.Senior Manager is someone with a proven track record for strategic marketing and brand building, who can translate the needs of the business into creative and compelling marketing communications initiatives that help to solidify Nikon as an industry leader. They will balance the ideation of long-term strategy and vision, with rolling up their sleeves to execute on short term business driving wins. They work closely with executive management, product marketing, sales and creative services to help cultivate our customer experience, elevating our brand and voice across offline and online touchpoints.This role requires a deep understanding of marketing, communications and brand management, stakeholder priorities, and imaging industry nuances. The ideal candidate will bring a unique point of view to applying relevant marketing concepts and strategic communications, creating scalable frameworks, and driving projects aligned with cross-functional goals.ESSENTIAL FUNCTIONS AND AREAS OF RESPONSIBILITY:Lead advertising initiatives including campaign strategy, platform mix, spend, audience targeting, creative development, testing & optimization, campaign analysis & reporting using segmentation of target audiences, data, user journey and multiple communications touchpoints.Develop, in collaboration with PR agency, Nikon’s PR strategies. Own execution of associated plans, including scope, target outcomes, key metrics and measures, and required inputs and resources to deliver. Drive consistency and cohesion of all corporate messaging and thought leadership communications for the company across all communications channels (e.g. website, social, press, etc).Navigate PR and crisis communications in partnership with PR agency, ensuring effective management and mitigation of challenging situations while safeguarding brand reputation.Lead the development and execution of our social media strategy, content creation, community engagement and social advertising; integrate emerging technologies and innovative communication approaches to enhance our communication effectiveness and engagement.Oversee all influencer and community building initiatives, audience engagement and integrated content campaigns.Supervise strategy for cultivation, planning and managing offline events (includes consumer and influencer events and trade shows) that provide end user brand engagement and product trial opportunities.Lead all brand market research efforts (qualitative and quantitative) garnering insights for brand and go-to-market strategies; ability to turn data into actionable insights and marketing strategies.KNOWLEDGE, SKILLS & ABILITIES:15+ years of similar progressive brand marketing, communications and digital experience. Must have minimum 5+ years of management experience (with direct reports preferred).Strong leadership skills with the ability to motivate and inspire a team.Analytical mindset with the ability to interpret complex data, glean insights and make data-driven decisions.Strong understanding of user journey touchpoints and ability to connect various communications initiatives to achieve specific goals along the journey (i.e., awareness building, consideration, conversion, appreciation, loyalty).Demonstrated experience developing, directing and executing strategic communications programs that blend PR, content marketing, social media, offline experiences and data.Must understand analytics and how to use data to create actionable insights for the brand.Clear understanding of the digital landscape, and how emerging technologies and avenues add value to campaigns.Experience in consumer electronics and imaging, a plus.Proficiency in social networking platforms ex: Facebook, X, Instagram, YouTube, TikTok, Reddit, Linkedin.Experience in CRM platforms and social media reporting platforms.Proficiency in Tableau, Google Analytics and other data gathering platforms.Working knowledge of ECommerce & DTC, website UX & design, email marketing.Experience managing agency partners.Awareness of emerging technologies and platforms; stay current with industry/advertising/cultural trends.Passion for innovation, creative problem solving, and building strong relationships with both internal and external stakeholders.Strategic self-starter and ability to prioritize many ongoing projects.Excellent written and verbal communication skills.Excellent presentation skills.Excellent organizational and planning skills.Ability to Travel U.S. domestic and international.Nikon Inc. is an Equal Opportunity Employer. Reasonable accommodations may be made to enable individuals to successfully perform the essential function of the position. Please email your resume to careers.us@nikon.com and identify Code:
2372 .Compensation depends on a variety of factors including but not limited to; knowledge, skills, experience, education and location. The range for this position is $134,000-$187,000.
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