CU Solutions Group
Marketing Automation Specialist
CU Solutions Group, Livonia, Michigan, us, 48153
Job Type
Full-time
Description
This is a remote position open to applicants in FL, IL, KS, MI, OH, PA, TX, UT, & WI only.
THE OPPORTUNITY
The Marketing Automation Specialist facilitates operation of CUSG's marketing automation platform, working closely with marketing and sales stakeholders to implement digital marketing initiatives to increase cross-selling to existing clients and generate leads for new clients. This role requires an expert understanding of database management, marketing software, and a drive to continually enhance productivity and campaign performance. The position works closely with marketing leaders and the Technology and Sales teams regarding all data segmentation and efforts to improve database health/quality.
THE WORK ITSELF
Design, implement, maintain, and optimize marketing automation campaigns. Configure workflows, email templates, landing pages, and lead scoring models, ensuring seamless campaign execution. Ensure timely delivery of campaigns and troubleshoot any issues that arise.Leverage your proficiency in email marketing to create and optimize email programs and database-wide nurture programs. Work with the marketing team to develop effective email templates, subject lines, and content that resonate with target audiences. Conduct A/B tests to improve email performance and deliverability.Collaborate with our Technology Services and Sales teams to integrate marketing automation platforms with CRM systems, such as Salesforce. Work cross-functionally to ensure a seamless flow of data between platforms, enabling effective lead management, tracking, and reporting.Manage and maintain the marketing automation database, perform data segmentation, and implement data cleansing measures. Analyze campaign performance data, including open rates, click-through rates, conversion rates, and other relevant metrics. Provide actionable insights to optimize campaigns based on data-driven recommendations.Generate comprehensive reports on campaign performance and present key findings to stakeholders. Continuously monitor and optimize campaigns to enhance results and meet marketing goals.Keep abreast of industry trends, best practices, and emerging technologies in marketing automation. Stay informed about the latest updates and features of key marketing automation solutions. Share knowledge and insights with the team to drive innovation and maximize marketing effectiveness.Understand and implement GDPR operational process and ensure compliance with CAN-SPAM, GDPR, etc.THE SKILLS YOU BRING
Bachelor's degree in marketing, business, or a related field preferred3-5 years of experience in marketing automation, preferably with expertise in HubSpot or SalesforceStrong understanding of email marketing strategies, including email design, content optimization, and deliverability best practicesExperience with integration marketing automation platforms with CRM systems, such as Salesforce, is a plusProficiency in utilizing marketing automation tools, including HubSpot, to execute campaigns and workflowsStrong analytical skills and the ability to derive insights from campaign performance data.Excellent organizational skills with strong attention to detail.Effective communication skills, both written and verbal, to collaborate with cross-functional teams and stakeholders.Ability to work independently and as part of a team in a fast-paced, deadline-driven environment.Pro-active attitude, self-motivated, and willingness to learn and adapt to new technologies and industry changes.THE PERKS WE OFFER
Competitive Pay : We know your value and we're not afraid to pay for it! We offer a competitive total compensation plan including annual bonuses and a 5% contribution to your 401k.Time Off : Besides our competitive paid time off package, team members receive paid holidays and time off to volunteer for causes that are important to them.Benefits : We offer a comprehensive benefits package, including all the necessities such as medical, dental, and vision. Don't need health insurance? No problem! An opt-out credit will be provided to you for waiving coverage.Opportunity for you to make an impact on the people we serve! We're all about people helping people!
THE COMPANY ITSELF
CUSG offers leading-edge products and services in the areas of Martech, HR Performance and Financial Empowerment. Our company's dedication to excellence is reflected through superior service to our longstanding clients and our trusted, renowned partners.
We are an equal opportunity employer committed to diversity in the workplace. We do not discriminate on the basis of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or any other protected status. We welcome and encourage applications from all qualified individuals.
Full-time
Description
This is a remote position open to applicants in FL, IL, KS, MI, OH, PA, TX, UT, & WI only.
THE OPPORTUNITY
The Marketing Automation Specialist facilitates operation of CUSG's marketing automation platform, working closely with marketing and sales stakeholders to implement digital marketing initiatives to increase cross-selling to existing clients and generate leads for new clients. This role requires an expert understanding of database management, marketing software, and a drive to continually enhance productivity and campaign performance. The position works closely with marketing leaders and the Technology and Sales teams regarding all data segmentation and efforts to improve database health/quality.
THE WORK ITSELF
Design, implement, maintain, and optimize marketing automation campaigns. Configure workflows, email templates, landing pages, and lead scoring models, ensuring seamless campaign execution. Ensure timely delivery of campaigns and troubleshoot any issues that arise.Leverage your proficiency in email marketing to create and optimize email programs and database-wide nurture programs. Work with the marketing team to develop effective email templates, subject lines, and content that resonate with target audiences. Conduct A/B tests to improve email performance and deliverability.Collaborate with our Technology Services and Sales teams to integrate marketing automation platforms with CRM systems, such as Salesforce. Work cross-functionally to ensure a seamless flow of data between platforms, enabling effective lead management, tracking, and reporting.Manage and maintain the marketing automation database, perform data segmentation, and implement data cleansing measures. Analyze campaign performance data, including open rates, click-through rates, conversion rates, and other relevant metrics. Provide actionable insights to optimize campaigns based on data-driven recommendations.Generate comprehensive reports on campaign performance and present key findings to stakeholders. Continuously monitor and optimize campaigns to enhance results and meet marketing goals.Keep abreast of industry trends, best practices, and emerging technologies in marketing automation. Stay informed about the latest updates and features of key marketing automation solutions. Share knowledge and insights with the team to drive innovation and maximize marketing effectiveness.Understand and implement GDPR operational process and ensure compliance with CAN-SPAM, GDPR, etc.THE SKILLS YOU BRING
Bachelor's degree in marketing, business, or a related field preferred3-5 years of experience in marketing automation, preferably with expertise in HubSpot or SalesforceStrong understanding of email marketing strategies, including email design, content optimization, and deliverability best practicesExperience with integration marketing automation platforms with CRM systems, such as Salesforce, is a plusProficiency in utilizing marketing automation tools, including HubSpot, to execute campaigns and workflowsStrong analytical skills and the ability to derive insights from campaign performance data.Excellent organizational skills with strong attention to detail.Effective communication skills, both written and verbal, to collaborate with cross-functional teams and stakeholders.Ability to work independently and as part of a team in a fast-paced, deadline-driven environment.Pro-active attitude, self-motivated, and willingness to learn and adapt to new technologies and industry changes.THE PERKS WE OFFER
Competitive Pay : We know your value and we're not afraid to pay for it! We offer a competitive total compensation plan including annual bonuses and a 5% contribution to your 401k.Time Off : Besides our competitive paid time off package, team members receive paid holidays and time off to volunteer for causes that are important to them.Benefits : We offer a comprehensive benefits package, including all the necessities such as medical, dental, and vision. Don't need health insurance? No problem! An opt-out credit will be provided to you for waiving coverage.Opportunity for you to make an impact on the people we serve! We're all about people helping people!
THE COMPANY ITSELF
CUSG offers leading-edge products and services in the areas of Martech, HR Performance and Financial Empowerment. Our company's dedication to excellence is reflected through superior service to our longstanding clients and our trusted, renowned partners.
We are an equal opportunity employer committed to diversity in the workplace. We do not discriminate on the basis of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or any other protected status. We welcome and encourage applications from all qualified individuals.