MSD
Associate Director, Marketing Comms/Chan
MSD, North Wales, Pennsylvania, United States, 19454
Job Description
Apply promptly! A high volume of applicants is expected for the role as detailed below, do not wait to send your CV.About HH Data, Digital and AnalyticsThe Customer Experience and Marketing Excellence (CEME) organization was launched in early 2021 and recently joined together as the larger HH Data, Digital & Analytics Organization with a mission to accelerate our commercial transformation, with a focus on modernizing customer engagement for competitive advantage, using data-driven insights. We strive to drive innovation, growth and productivity enabled by digital and data. Our role is to work with colleagues across the world with the goal of doubling the speed, impact, and efficiency of our customer engagement over the next three years.The HH Data, Digital & Analytics organization consists of people with diverse backgrounds and skillsets. We have leaders who have gained extensive experience inside our Company, and from other large organizations and startups. We have people with deep experience in modern marketing and strategy, along with specialist capabilities. Examples include agile and change leadership, automation and marketing technology, commercial excellence, content creation, customer experience and omnichannel marketing including social media.The RoleThis role in Global Branding and Content Development will be focused on HPV, but responsibilities may also include other therapeutic categories. Day-to-day responsibilities include: brand building, creative development, communication strategies, and leading the development of core digital content (promotional and medical ed) aligned with the commercial strategy and desired customer experience for key global brands.Additional key responsibilities will include:Advancing digital content capabilities and innovative approaches to promotional and medical education content by identifying new opportunities, seeking input from key stakeholders, and operationalizing the ideasLeading the development, planning, and execution of modular and omnichannel content for global marketsDriving measurement and improvement of the effectiveness of promotional and medical education content and resources/programsCollaborating with Global Medical Affairs on medical education content development to ensure integrated and consistent educational information to customersPartnering with and managing agency partner relationships to achieve optimal outcomes. Responsible for day-to-day agency management, leading discussions, providing ways of working feedback and supporting any changes needed, providing consolidated direction, sharing PRT best practices, ensuring scopes of work align with brand strategy and needs, updating on HH Digital, Data & Analytics priorities, etc.Partnering and managing creative agency development of promotional and medical education content and resources for peer-to-peer use by Scientific Leaders and speakers, and promotion to other Healthcare Professionals (HCPs), and Healthcare Consumers (HCCs) (where applicable)Integrating learnings from scientific leader (SL) engagements and key scientific data to inform development/refinement of the Scientific PlatformCollaborating with multiple teams including Global Marketing/US Marketing, Promotion Review Team (PRT), Global Market Research, Global Marketing Operations, Omnichannel, Learning & Development and Key Countries/HHIAligning with Policy & Market Access initiatives to gain a deeper understanding as related to content developmentCreating opportunities to experiment, test and learnManaging appropriate budgetsThe candidate will ensure all activities are in full compliance with appropriate regulations and company policies.Position Qualifications:Education Minimum Requirement:Bachelor’s Degree required.Advanced degree preferred.Required Experience and Skills:Demonstrated experience in digital marketing execution, digital media planning and customer analyticsMinimum of 5 years of combined experience in pharmaceutical or healthcare industry marketing/digital marketing/market support/sales functionsConsistent demonstration of leadership mindset and behaviors, including, Win as One Team, Focus on What Matters, Act with Urgency, Experiment/Learn/Adapt, Embrace Diversity & Inclusion, Speak Up & Be Open-MindedAstute business and analytical skills with the ability to synthesize complex scientific data into medical education/promotion content story developmentStrong knowledge of marketing principles, such as L3 (Listen, Lead, Learn)Prior success leading cross-functional teamsAgency/vendor management experienceStrong project management and interpersonal skillsPreferred Experience and Skills:Therapeutic knowledge of hospital acute care, cardiovascular or vaccines categories, or other therapeutic areas that require complex scientific understandingProduct/New Indication/Market event launch experienceExperience with HCC content development/promotionExperience and demonstrated leadership working with key marketing stakeholders, and country contactsCreative thinking / problem-solving skills / story telling expertiseAbility to communicate proactively and effectivelySelf-motivated; hands-on approach to workPractical knowledge of agile methodology and frameworks with experience working in global cross-functional teamsStrong strategic thinkingExperience using analytics to measure and optimize digital initiatives/campaignsEmployee Status:
RegularRelocation:VISA Sponsorship:Travel Requirements:Flexible Work Arrangements:
HybridShift:Valid Driving License:Hazardous Material(s):Job Posting End Date:
09/21/2024
#J-18808-Ljbffr
Apply promptly! A high volume of applicants is expected for the role as detailed below, do not wait to send your CV.About HH Data, Digital and AnalyticsThe Customer Experience and Marketing Excellence (CEME) organization was launched in early 2021 and recently joined together as the larger HH Data, Digital & Analytics Organization with a mission to accelerate our commercial transformation, with a focus on modernizing customer engagement for competitive advantage, using data-driven insights. We strive to drive innovation, growth and productivity enabled by digital and data. Our role is to work with colleagues across the world with the goal of doubling the speed, impact, and efficiency of our customer engagement over the next three years.The HH Data, Digital & Analytics organization consists of people with diverse backgrounds and skillsets. We have leaders who have gained extensive experience inside our Company, and from other large organizations and startups. We have people with deep experience in modern marketing and strategy, along with specialist capabilities. Examples include agile and change leadership, automation and marketing technology, commercial excellence, content creation, customer experience and omnichannel marketing including social media.The RoleThis role in Global Branding and Content Development will be focused on HPV, but responsibilities may also include other therapeutic categories. Day-to-day responsibilities include: brand building, creative development, communication strategies, and leading the development of core digital content (promotional and medical ed) aligned with the commercial strategy and desired customer experience for key global brands.Additional key responsibilities will include:Advancing digital content capabilities and innovative approaches to promotional and medical education content by identifying new opportunities, seeking input from key stakeholders, and operationalizing the ideasLeading the development, planning, and execution of modular and omnichannel content for global marketsDriving measurement and improvement of the effectiveness of promotional and medical education content and resources/programsCollaborating with Global Medical Affairs on medical education content development to ensure integrated and consistent educational information to customersPartnering with and managing agency partner relationships to achieve optimal outcomes. Responsible for day-to-day agency management, leading discussions, providing ways of working feedback and supporting any changes needed, providing consolidated direction, sharing PRT best practices, ensuring scopes of work align with brand strategy and needs, updating on HH Digital, Data & Analytics priorities, etc.Partnering and managing creative agency development of promotional and medical education content and resources for peer-to-peer use by Scientific Leaders and speakers, and promotion to other Healthcare Professionals (HCPs), and Healthcare Consumers (HCCs) (where applicable)Integrating learnings from scientific leader (SL) engagements and key scientific data to inform development/refinement of the Scientific PlatformCollaborating with multiple teams including Global Marketing/US Marketing, Promotion Review Team (PRT), Global Market Research, Global Marketing Operations, Omnichannel, Learning & Development and Key Countries/HHIAligning with Policy & Market Access initiatives to gain a deeper understanding as related to content developmentCreating opportunities to experiment, test and learnManaging appropriate budgetsThe candidate will ensure all activities are in full compliance with appropriate regulations and company policies.Position Qualifications:Education Minimum Requirement:Bachelor’s Degree required.Advanced degree preferred.Required Experience and Skills:Demonstrated experience in digital marketing execution, digital media planning and customer analyticsMinimum of 5 years of combined experience in pharmaceutical or healthcare industry marketing/digital marketing/market support/sales functionsConsistent demonstration of leadership mindset and behaviors, including, Win as One Team, Focus on What Matters, Act with Urgency, Experiment/Learn/Adapt, Embrace Diversity & Inclusion, Speak Up & Be Open-MindedAstute business and analytical skills with the ability to synthesize complex scientific data into medical education/promotion content story developmentStrong knowledge of marketing principles, such as L3 (Listen, Lead, Learn)Prior success leading cross-functional teamsAgency/vendor management experienceStrong project management and interpersonal skillsPreferred Experience and Skills:Therapeutic knowledge of hospital acute care, cardiovascular or vaccines categories, or other therapeutic areas that require complex scientific understandingProduct/New Indication/Market event launch experienceExperience with HCC content development/promotionExperience and demonstrated leadership working with key marketing stakeholders, and country contactsCreative thinking / problem-solving skills / story telling expertiseAbility to communicate proactively and effectivelySelf-motivated; hands-on approach to workPractical knowledge of agile methodology and frameworks with experience working in global cross-functional teamsStrong strategic thinkingExperience using analytics to measure and optimize digital initiatives/campaignsEmployee Status:
RegularRelocation:VISA Sponsorship:Travel Requirements:Flexible Work Arrangements:
HybridShift:Valid Driving License:Hazardous Material(s):Job Posting End Date:
09/21/2024
#J-18808-Ljbffr