MSD
Associate Director, Marketing Comms/Chan
MSD, Rahway, New Jersey, us, 07065
Job Description
Apply fast, check the full description by scrolling below to find out the full requirements for this role.About HH Data, Digital and AnalyticsThe Customer Experience and Marketing Excellence (CEME) organization was launched in early 2021 and recently joined together as the larger HH Data, Digital & Analytics Organization with a mission to accelerate our commercial transformation, with a focus on modernizing customer engagement for competitive advantage, using data-driven insights. We strive to drive innovation, growth and productivity enabled by digital and data.The RoleThis role in Global Branding and Content Development will be focused on HPV, but responsibilities may also include other therapeutic categories. Day-to-day responsibilities include: brand building, creative development, communication strategies, and leading the development of core digital content (promotional and medical ed) aligned with the commercial strategy and desired customer experience for key global brands.Additional key responsibilities will include:Advancing digital content capabilities and innovative approaches to promotional and medical education content by identifying new opportunities, seeking input from key stakeholders, and operationalizing the ideas.Leading the development, planning, and execution of modular and omnichannel content for global markets.Driving measurement and improvement of the effectiveness of promotional and medical education content and resources/programs.Collaborating with Global Medical Affairs on medical education content development to ensure integrated and consistent educational information to customers.Partnering with and managing agency partner relationships to achieve optimal outcomes.Integrating learnings from scientific leader (SL) engagements and key scientific data to inform development/refinement of the Scientific Platform.Collaborating with multiple teams including Global Marketing/US Marketing, Promotion Review Team (PRT), Global Market Research, Global Marketing Operations, Omnichannel, Learning & Development and Key Countries/HHI.Creating opportunities to experiment, test and learn.Managing appropriate budgets.The candidate will ensure all activities are in full compliance with appropriate regulations and company policies.Position Qualifications:Education Minimum Requirement:Bachelor’s Degree required.Advanced degree preferred.Required Experience and Skills:Demonstrated experience in digital marketing execution, digital media planning and customer analytics.Minimum of 5 years of combined experience in pharmaceutical or healthcare industry marketing/digital marketing/market support/sales functions.Consistent demonstration of leadership mindset and behaviors.Astute business and analytical skills with the ability to synthesize complex scientific data into medical education/promotion content story development.Strong knowledge of marketing principles.Prior success leading cross-functional teams.Agency/vendor management experience.Strong project management and interpersonal skills.Preferred Experience and Skills:Therapeutic knowledge of hospital acute care, cardiovascular or vaccines categories.Product/New Indication/Market event launch experience.Experience with HCC content development/promotion.Experience and demonstrated leadership working with key marketing stakeholders.Creative thinking / problem-solving skills / story telling expertise.Ability to communicate proactively and effectively.Self-motivated; hands-on approach to work.Practical knowledge of agile methodology and frameworks.Strong strategic thinking.Experience using analytics to measure and optimize digital initiatives/campaigns.NOTICE FOR INTERNAL APPLICANTSIn accordance with Managers' Policy - Job Posting and Employee Placement, all employees subject to this policy are required to have a minimum of twelve (12) months of service in current position prior to applying for open positions.Current Employees apply HERECurrent Contingent Workers apply HEREUS and Puerto Rico Residents Only:Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities.
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Apply fast, check the full description by scrolling below to find out the full requirements for this role.About HH Data, Digital and AnalyticsThe Customer Experience and Marketing Excellence (CEME) organization was launched in early 2021 and recently joined together as the larger HH Data, Digital & Analytics Organization with a mission to accelerate our commercial transformation, with a focus on modernizing customer engagement for competitive advantage, using data-driven insights. We strive to drive innovation, growth and productivity enabled by digital and data.The RoleThis role in Global Branding and Content Development will be focused on HPV, but responsibilities may also include other therapeutic categories. Day-to-day responsibilities include: brand building, creative development, communication strategies, and leading the development of core digital content (promotional and medical ed) aligned with the commercial strategy and desired customer experience for key global brands.Additional key responsibilities will include:Advancing digital content capabilities and innovative approaches to promotional and medical education content by identifying new opportunities, seeking input from key stakeholders, and operationalizing the ideas.Leading the development, planning, and execution of modular and omnichannel content for global markets.Driving measurement and improvement of the effectiveness of promotional and medical education content and resources/programs.Collaborating with Global Medical Affairs on medical education content development to ensure integrated and consistent educational information to customers.Partnering with and managing agency partner relationships to achieve optimal outcomes.Integrating learnings from scientific leader (SL) engagements and key scientific data to inform development/refinement of the Scientific Platform.Collaborating with multiple teams including Global Marketing/US Marketing, Promotion Review Team (PRT), Global Market Research, Global Marketing Operations, Omnichannel, Learning & Development and Key Countries/HHI.Creating opportunities to experiment, test and learn.Managing appropriate budgets.The candidate will ensure all activities are in full compliance with appropriate regulations and company policies.Position Qualifications:Education Minimum Requirement:Bachelor’s Degree required.Advanced degree preferred.Required Experience and Skills:Demonstrated experience in digital marketing execution, digital media planning and customer analytics.Minimum of 5 years of combined experience in pharmaceutical or healthcare industry marketing/digital marketing/market support/sales functions.Consistent demonstration of leadership mindset and behaviors.Astute business and analytical skills with the ability to synthesize complex scientific data into medical education/promotion content story development.Strong knowledge of marketing principles.Prior success leading cross-functional teams.Agency/vendor management experience.Strong project management and interpersonal skills.Preferred Experience and Skills:Therapeutic knowledge of hospital acute care, cardiovascular or vaccines categories.Product/New Indication/Market event launch experience.Experience with HCC content development/promotion.Experience and demonstrated leadership working with key marketing stakeholders.Creative thinking / problem-solving skills / story telling expertise.Ability to communicate proactively and effectively.Self-motivated; hands-on approach to work.Practical knowledge of agile methodology and frameworks.Strong strategic thinking.Experience using analytics to measure and optimize digital initiatives/campaigns.NOTICE FOR INTERNAL APPLICANTSIn accordance with Managers' Policy - Job Posting and Employee Placement, all employees subject to this policy are required to have a minimum of twelve (12) months of service in current position prior to applying for open positions.Current Employees apply HERECurrent Contingent Workers apply HEREUS and Puerto Rico Residents Only:Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities.
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