Theworkshop
Social Media Director
Theworkshop, California, Missouri, United States, 65018
A full time Social Media Director is needed for a premium denim brand, that also has lifestyle casual apparel. This role will report to the Vice President of Marketing and Public Relations and be responsible for developing an innovative social media strategy to support the brand’s business objectives. The Director of Social Media will oversee campaigns across all social media channels to increase brand awareness and growth.
Scroll down for a complete overview of what this job will require Are you the right candidate for this opportunity
Key responsibilities:
Manage and lead in-house social media team
Work with the Founder and the VP of Marketing on the larger picture initiatives and social media direction.
Responsible for creating strategy for the brands’ social media presence across various social platforms including, but not limited to, Facebook, Instagram, TikTok, Twitter, YouTube, Pinterest.
Work with Social Media Manager on social planning and execution of all posts as well as creative paid social ads.
Oversee influencer strategy including contract negotiations and budgeting.
Oversee content development, distribution, and community management across all major social media platforms including Instagram, Twitter, Facebook, TikTok and Pinterest.
Create actionable plans to grow and maintain followers on all social platforms.
Oversee social performance, KPI, Reporting, etc.
Analyze social data and create actionable strategies and plans.
Increase visibility of brand and develop strategies to drive traffic from our social platforms to our website.
Oversee in house team to build an authoritative brand with a loyal online community.
Agency Management:
Working under the direction of the VP of marketing, manage external agencies to assist in Social Media activities. Support decisions with ROI based analysis and KPI tracking.
Work in collaboration with other team members and agency partners to ensure initiatives have support and alignment across all channels.
Work with Director of Marketing & Communications in partnership with China marketing agency on management of owned social channels and influencer gifting efforts in China.
Stay on the cutting edge of industry trends, new platforms, and best practices and push boundaries of new ways to story tell on social.
Requirements:
10-12 years of experience in successfully managing/launching social media programs.
Experience building and leading teams.
Proven background in strategic planning within social and digital space and developing successful campaigns that have gained and maintained organic (versus paid for) followers growth with proven sales results.
Strong and proven business acumen.
Expertise in social data analysis and measuring KPIs impactful to the business.
Strong experience reporting ROI to senior leadership.
Analytical skill and the ability to use digital tools to find actionable insights through data.
A collaborative nature with finesse in developing relationships cross-functionally.
Global experience is required.
This role is onsite in Vernon - 1 day work from home. Salary: Up to 150k DOE.
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Scroll down for a complete overview of what this job will require Are you the right candidate for this opportunity
Key responsibilities:
Manage and lead in-house social media team
Work with the Founder and the VP of Marketing on the larger picture initiatives and social media direction.
Responsible for creating strategy for the brands’ social media presence across various social platforms including, but not limited to, Facebook, Instagram, TikTok, Twitter, YouTube, Pinterest.
Work with Social Media Manager on social planning and execution of all posts as well as creative paid social ads.
Oversee influencer strategy including contract negotiations and budgeting.
Oversee content development, distribution, and community management across all major social media platforms including Instagram, Twitter, Facebook, TikTok and Pinterest.
Create actionable plans to grow and maintain followers on all social platforms.
Oversee social performance, KPI, Reporting, etc.
Analyze social data and create actionable strategies and plans.
Increase visibility of brand and develop strategies to drive traffic from our social platforms to our website.
Oversee in house team to build an authoritative brand with a loyal online community.
Agency Management:
Working under the direction of the VP of marketing, manage external agencies to assist in Social Media activities. Support decisions with ROI based analysis and KPI tracking.
Work in collaboration with other team members and agency partners to ensure initiatives have support and alignment across all channels.
Work with Director of Marketing & Communications in partnership with China marketing agency on management of owned social channels and influencer gifting efforts in China.
Stay on the cutting edge of industry trends, new platforms, and best practices and push boundaries of new ways to story tell on social.
Requirements:
10-12 years of experience in successfully managing/launching social media programs.
Experience building and leading teams.
Proven background in strategic planning within social and digital space and developing successful campaigns that have gained and maintained organic (versus paid for) followers growth with proven sales results.
Strong and proven business acumen.
Expertise in social data analysis and measuring KPIs impactful to the business.
Strong experience reporting ROI to senior leadership.
Analytical skill and the ability to use digital tools to find actionable insights through data.
A collaborative nature with finesse in developing relationships cross-functionally.
Global experience is required.
This role is onsite in Vernon - 1 day work from home. Salary: Up to 150k DOE.
#J-18808-Ljbffr