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the Ladders

Director, Journey Design

the Ladders, Toronto, ON


Bring us your passion for digital or data analytics, and we'll put you to work on exciting initiatives that answer the challenge: "How can we do that better?" Working with a dedicated team of energetic, forward-thinking innovators, you'll stretch your imagination and sharpen your skills on the leading-edge projects that are keeping Sun Life Financial ahead of the curve. You want more than a job; you want a career - a career with a company that encourages learning and personal growth. You want to be "one of the best".

Job Description:

Are you a proven Client Experience (CX) leader who is obsessed with understanding client needs, market trends, and business strategy as the foundation for designing exceptional client experiences? Reporting to the AVP, Journey Design and Strategy, in the Canadian Client Experience Office (CXO), the Director, Journey Design is responsible for working with stakeholders across the organization to identify, define and shape key client experience across our products, services and channels. In this role you will lead change, inspire innovation and build alignment for a specific portfolio of client journeys. You will work directly with colleagues in CXO, the business units, technology and marketing to create industry leading client experiences that drive CX and business outcomes.

What will you do?
  • Lead the identification, collection and analysis of key data and insights to prioritize journeys and interactions across various channels
  • Accountable for providing CX Journey and service design expertise to define the experience for these journeys, influencing planning, design and measurement activities
  • Partner deeply with Product and Business to define short-term and long-term CX roadmaps that identify key changes required to deliver the target client experience and measurable business and client outcomes
  • Create new and leverage existing service design tools to build a comprehensive view of current and future state experiences
  • Collaborate with Product, Technology and Data to connect client facing touchpoints with back-end capabilities to support design, development and delivery phases
  • Define and uphold the North Star for "One Sun" client journeys across the organization
  • Facilitate and connect the design and development of various features/functions into experience level programs at a journey level; working closely with UX and Marketing to bring these experiences to life
  • Inform and influence annual planning and roadmaps through an expert knowledge of client needs, market trends and business strategy
  • Advocate and be a champion for Client Experience across the organization


What do you need to succeed?
  • 7+ years' experience in journey design, service design, product strategy or a closely associated field
  • Post-secondary education in Marketing, Business or Design related field
  • Experience leading and managing teams responsible for journey design and delivery of omni-channel Client Experience, while working directly with clients
  • Strong understanding and proven track record of driving measurable CX and business outcomes with the following:
    • Human-Centered Design (HCD) and Design thinking approaches that drive both client and business outcomes.
    • Various service design methods and tools, including future state CX and journey design, concept and storyboarding, iterative prototyping based on client feedback, CX canvas and opportunities roadmaps
    • Leveraging CX related analytics, data sources and measurements to identify opportunities and track impact
  • Expert collaboration skills, working with various levels of stakeholders and partners to take action; includes executives, product leaders, business and development teams.
  • Strong communication skills with the ability to influence and impact decision making
  • A demonstrated record of driving business results and organizational change through CX Strategy and service design
  • Financial services industry experience is preferred
  • Operation or Process Engineering background is preferred


What's in it for you?
  • Being a member of the Sun Life family, a group of people united by our Purpose: to help Clients and Employees achieve lifetime financial security and live healthier lives
  • A friendly, collaborative and inclusive culture
  • Work-life balance by scheduling your day around your priorities and having more time to spend on the important thing
  • Joining a reputable organization with over 150 years of history
  • Great Place to Work® Certified for Most Trusted Executive Team in Canada - 2024 and 2023
  • Great Place to Work® Certified for Best Workplaces in Canada - 2024 and 2022
  • Great Place to Work® Certified for Best Workplaces for Women in Canada - 2024
  • Great Place to Work® Certified for Best Workplaces in Ontario - 2023
  • Great Place to Work® Certified in Canada in Financial Services and Insurance - 2023
  • Flexible hybrid work model. #LI-Hybrid.


The Base Pay range is for the primary location for which the job is posted. It may vary depending on the work location of the successful candidate or other factors. In addition to Base Pay, eligible Sun Life employees participate in various incentive plans, payment under which is discretionary and subject to individual and company performance. Certain sales focused roles have sales incentive plans based on individual or group sales results.

Diversity and inclusion have always been at the core of our values at Sun Life. A diverse workforce with wide perspectives and creative ideas benefits our clients, the communities where we operate and all of us as colleagues. We welcome applications from qualified individuals from all backgrounds.

Persons with disabilities who need accommodation in the application process or those needing job postings in an alternative format may e-mail a request to [redacted].

At Sun Life we strive to create a flexible work environment where our employees are empowered to do their best work. Several flexible work options are available and can be discussed throughout the selection process depending on the role requirements and individual needs.

We thank all applicants for showing an interest in this position. Only those selected for an interview will be contacted.

Salary Range:
110,000/110 000 - 180,000/180 000

Job Category:
Client / User Experience Design

Posting End Date:
18/09/2024