Senior Marketing Strategist - Remote

Senior Marketing Strategist - Remote at Power Engineers in Boise, Idaho, United States Job Description Senior Marketing Strategist - Remote Location: Rocky Mountain State/Territory: Department: Corporate Strategy Management Dept Description Senior Marketing Strategist About You You are a Marketing Manifester-one-third strategist, one-third analyst, and one-third project manager. You've successfully collaborated cross-functionally to bring new products and/or services to market, driving adoption and revenue growth for ground-floor offerings. POWER is innovating like crazy, and we're looking for clear win strategies in our chosen markets. Your work will ensure new products and services are brought to market with the best chance of being commercially viable. Your Role Identify target market segments, collaboratively define the offering, assist in pricing analysis, and drive structured schedules and GTM plans. More specifically, you will: + Serve as the primary marketing contact overseeing go-to-market milestones, timelines and budgets + Orchestrate efforts between cross-functional teams throughout the product launch lifecycle, from ideation to post-launch analysis. Break down milestones into manageable workstream sub-projects for commercial launch + Identify potential rollout risks and build mitigation strategies for predictable execution + Extract market intelligence, business and marketing analytics, and other data to inform win strategies, go-to-market plans, and adoption tactics. + Identify and establish key performance indicators (KPIs) to measure the success of go-to-market initiatives. Regularly analyze and report on performance, providing actionable insights and recommendations for continuous improvement. + Provide insights and recommendations to optimize and refine product strategy based on market feedback and performance data + Directly contribute to defining value proposition + differentiation, messaging and positioning, pricing, and promotional strategies + Plan and facilitate the execution of multi-channel demand generation campaigns with the aid of production, marketing, creative, and business development teams + Coordinate with internal business owners and business development teams on primary customer acquisition approaches + Continuously assess market trends, the competitive landscape, and customer insights to refine marketing efforts and lead through influence + You may work from any mutually agreeable location Your Creds You have senior-level experience in bringing new product lines to launch. If that experience touches on advisory services, electrical energy markets, or any type of professional services, that will thrill us even more. Here's what you bring: + A Bachelor's degree (or higher) in Marketing, Business, or a related field + Proven experience in marketing strategy development and execution for product/service launches + Program management skills with a demonstrated ability to successfully manage complex projects + Proficiency in data manipulation and visualization + Excellent communication and collaboration skills, with the ability to work cross-functionally. + Experience in customer-centric product positioning, pricing, and launch planning. + The ability to deal effectively with ambiguity in an unstructured environment + An eagerness to lead through influence + Flexibility and empathy in bringing teams into alignment with your vision + A drive to 'roll up your sleeves' and use an entrepreneurial approach + A commitment to understanding market fundamentals, trends and technology Your Future If you're looking for a chance to take on a new challenge, and to potentially become an owner in our firm, you're not going to want to pass up this opportunity. Even though we've been around for 47 years and grown from two engineers to a team of 3,800+, in many ways, we're just getting started. At POWER Engineers, you can have a rewarding career on every level. Our philosophy is simple: Do Good. Have Fun. Build Success. You'll work on fun and challenging projects and initiatives. You'll have the chance to make a positive impact on society and the environment. And you'll find the support, coaching and training it takes to advance your career. Since we're employee-owned, we get to make POWER a great place to work. That includes providing competitive compensation, professional development and a full benefit package: + Medical/Dental/Vision + Paid Holidays + Vacation/Paid Sick Leave + Voluntary Life Insurance + 401K + Telehealth Benefit covers all providers + Maternity and Paternity Leave + New Dads and Moms Benefit program + Fertility Benefits + Gender affirming care POWER is a fun engineering firm. That might seem contradictory to some, but it works for us Salary DOE: The pay range for this position is $95,000-$120,000 per year; however, base pay may be higher or lower depending on the candidate's job-related knowledge, skills, and experience. This figure does not include additional compensation such as health benefits, vacation, 401k, etc. EOE, including disability/vets #LI-SH1 #LI-Remote To view full details and how to apply, please login or create a Job Seeker account