Digital Marketing Consultant-Full time

Job Title: Digital Marketing ConsultantLocation: Foster City, CA (Day 1 Onsite)Employment Type: Full-TimeThis role is designed for a highly skilled professional who can lead digital marketing initiatives and optimize performance through expert use of tools like GMP, GA, GTM, and SEO strategies. The position is based onsite in Foster City, CA, and offers a competitive salary range, with an emphasis on strong technical and analytical skills.Job DescriptionAbout the Role:We are seeking a highly experienced Senior Technical Lead in Digital Marketing Programs to join our team onsite in Foster City, CA. The ideal candidate will have in-depth expertise in Google Marketing Program (GMP) , Google Analytics (GA) , Google Tag Manager (GTM) , and SEO analysis. This role requires a deep understanding of digital marketing strategies and the ability to drive growth through data-driven decision-making.Key ResponsibilitiesGMP Roles and Responsibilities:Digital Marketing Expertise: Leverage strong experience in digital marketing, including Google Analytics, GTM, Google Ads, SEO, Pay-Per-Click (PPC) analysis, KPI tracking, and data analysis.Performance Analysis: Analyze performance data and optimize campaigns for better results, developing strategies to improve ROI.Analytics Strategy: Develop and execute comprehensive analytics strategies, including dashboarding, to track and report on marketing performance.Tool Proficiency: Utilize tools such as Hotjar, SiteImprove, and others to enhance data analysis and user experience.Campaign Management: Execute tests, collect and analyze data, and identify trends and insights to achieve maximum ROI.Competitive Monitoring: Monitor competitors’ activities to identify new strategies that may impact business goals.Digital Campaigns: Successfully develop and implement digital marketing campaigns across various social media channels to drive growth and engagement.SEO & PPC: Design and implement SEO and PPC strategies to increase brand visibility and website traffic.Collaboration: Work closely with team members to optimize website user experience and maximize conversions.SEO Roles And Responsibilities:Market Research: Conduct market research to understand prevailing consumer behaviors and inform marketing strategies.Campaign Analysis: Review past campaigns to identify strengths and weaknesses, providing insights for future campaigns.SEO Optimization: Plan and perform keyword research, implement A/B testing, and optimize content to improve search engine rankings and website traffic.Retargeting Ads: Design, implement, and optimize retargeting ads using platforms like Facebook and AdWords to improve conversion rates.Holistic Strategy: Create and execute a holistic paid acquisition strategy to maximize ROI and campaign performance.Email Marketing: Develop email marketing strategies based on user engagement to increase revenue.Content Management: Manage social media campaigns and optimize website content to enhance user experience and performance.Qualifications:Experience: 8-10 years of experience in marketing or a related role, with a strong background in digital marketing and analytics.Marketing Campaigns: Proven experience managing marketing email campaigns, with familiarity in tools like Marketo or similar marketing automation systems.CRM Experience: Familiarity with Salesforce or other CRM platforms.Analytical Skills: Demonstrated experience in data-driven roles, with the ability to analyze and interpret complex data sets.#J-18808-Ljbffr