Manulife
Director, Global Marketing Business Management and Performance Optimization
Manulife, Boston, Massachusetts, us, 02298
The Opportunity
The Director of Global Marketing Business Management and Performance Optimization is responsible for monitoring, measuring, analyzing and optimizing the effectiveness of marketing initiatives and team activities, in alignment and delivery on the overall company goals, and the objectives of the Global Institutional Marketing team. This role will collaborate with global marketing colleagues and business partners in Canada, the US and Europe to align on priorities, measurement, and tracking and helping to drive employee engagement. The role will also collaborate with the Global Head of Institutional Marketing on regular team communications and stakeholder updates on team progress and OKRs. The Director is an integral part of the Institutional Marketing leadership team, reporting directly to the Global Head of Institutional Marketing.
Essential Responsibilities:
Reporting:
Monitor and report on effectiveness of ongoing Global Institutional marketing initiatives across regions:
Monthly business reporting to global marketing
Quarterly business reporting on key marketing KPIs and accomplishments
Overall budget management and participation in expense tracking and management
Evaluate current activities and identify opportunities to optimize and achieve global synergy/efficiencies
Serve as a centralized contact for strategic funding initiatives. Work with key collaborators to outline requirements and track KPIs; assist in the development of business cases
Employee Engagement:
Track employee engagement and feedback within the department
Continuously collect feedback within the department and create actionable solutions to address common themes
Make recommendations for department sharing opportunities based on feedback and survey results
Coordinate with department heads on action planning sessions and determine regular check points for follow up on action plans
Communications:
Build communications strategy with leadership and develop regular team communication materials (monthly updates, quarterly review materials, partner presentations)
Engage with team leaders and counterparts in Retail and Retirement to share best practices and form a community of practice
Identify ways to improve the amplification of team achievements and how they connect to business goals and objectives
Shared Responsibilities:
Demonstrate strong leadership within the department/firm
Collaborate with team members and stakeholders
Influence business partners
Influence strategy and prioritization
Contribute to vendor selection and marketing technologies to support the business
Exceptional communications skills (written and verbal) with strong proficiency in PPT and Excel
What are we looking for
Bachelors degree
8-10+ years of experience in the asset management or related industry; agency experience required
Management experience preferred
Knowledge of the investment industry, markets, products and investment concepts
Knowledge of the asset management regulatory environment and guidelines
Excellent organizational and prioritization skills
Excellent communication and presentation skills
Creative and innovative thinker with a solution-oriented approach
Ability to build and maintain collaborative relationships across the organization
Connected thinker!
What can we offer you?
A competitive salary and benefits packages.
A growth trajectory that extends upward and outward, encouraging you to follow your passions and learn new skills.
A focus on growing your career path with us.
Flexible work policies and strong work-life balance.
Professional development and leadership opportunities.
Our commitment to you
Values-first cultureWe lead with our Values every day and bring them to life together.
Boundless opportunityWe create opportunities to learn and grow at every stage of your career.
Continuous innovationWe invite you to help redefine the future of financial services.
Delivering the promise of Diversity, Equity and InclusionWe foster an inclusive workplace where everyone thrives.
Championing Corporate CitizenshipWe build a business that benefits all stakeholders and has a positive social and environmental impact.
About Manulife and John Hancock
Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit .
Manulife is an Equal Opportunity Employer
At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.
It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact .
Primary Location
Toronto, Ontario
Working Arrangement
Hybrid
Salary range is expected to be between
$84,375.00 CAD - $151,875.00 CAD
If you are applying for this role outside of the primary location, please contact for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.
Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact for more information about U.S.-specific paid time off provisions.
The Director of Global Marketing Business Management and Performance Optimization is responsible for monitoring, measuring, analyzing and optimizing the effectiveness of marketing initiatives and team activities, in alignment and delivery on the overall company goals, and the objectives of the Global Institutional Marketing team. This role will collaborate with global marketing colleagues and business partners in Canada, the US and Europe to align on priorities, measurement, and tracking and helping to drive employee engagement. The role will also collaborate with the Global Head of Institutional Marketing on regular team communications and stakeholder updates on team progress and OKRs. The Director is an integral part of the Institutional Marketing leadership team, reporting directly to the Global Head of Institutional Marketing.
Essential Responsibilities:
Reporting:
Monitor and report on effectiveness of ongoing Global Institutional marketing initiatives across regions:
Monthly business reporting to global marketing
Quarterly business reporting on key marketing KPIs and accomplishments
Overall budget management and participation in expense tracking and management
Evaluate current activities and identify opportunities to optimize and achieve global synergy/efficiencies
Serve as a centralized contact for strategic funding initiatives. Work with key collaborators to outline requirements and track KPIs; assist in the development of business cases
Employee Engagement:
Track employee engagement and feedback within the department
Continuously collect feedback within the department and create actionable solutions to address common themes
Make recommendations for department sharing opportunities based on feedback and survey results
Coordinate with department heads on action planning sessions and determine regular check points for follow up on action plans
Communications:
Build communications strategy with leadership and develop regular team communication materials (monthly updates, quarterly review materials, partner presentations)
Engage with team leaders and counterparts in Retail and Retirement to share best practices and form a community of practice
Identify ways to improve the amplification of team achievements and how they connect to business goals and objectives
Shared Responsibilities:
Demonstrate strong leadership within the department/firm
Collaborate with team members and stakeholders
Influence business partners
Influence strategy and prioritization
Contribute to vendor selection and marketing technologies to support the business
Exceptional communications skills (written and verbal) with strong proficiency in PPT and Excel
What are we looking for
Bachelors degree
8-10+ years of experience in the asset management or related industry; agency experience required
Management experience preferred
Knowledge of the investment industry, markets, products and investment concepts
Knowledge of the asset management regulatory environment and guidelines
Excellent organizational and prioritization skills
Excellent communication and presentation skills
Creative and innovative thinker with a solution-oriented approach
Ability to build and maintain collaborative relationships across the organization
Connected thinker!
What can we offer you?
A competitive salary and benefits packages.
A growth trajectory that extends upward and outward, encouraging you to follow your passions and learn new skills.
A focus on growing your career path with us.
Flexible work policies and strong work-life balance.
Professional development and leadership opportunities.
Our commitment to you
Values-first cultureWe lead with our Values every day and bring them to life together.
Boundless opportunityWe create opportunities to learn and grow at every stage of your career.
Continuous innovationWe invite you to help redefine the future of financial services.
Delivering the promise of Diversity, Equity and InclusionWe foster an inclusive workplace where everyone thrives.
Championing Corporate CitizenshipWe build a business that benefits all stakeholders and has a positive social and environmental impact.
About Manulife and John Hancock
Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit .
Manulife is an Equal Opportunity Employer
At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.
It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact .
Primary Location
Toronto, Ontario
Working Arrangement
Hybrid
Salary range is expected to be between
$84,375.00 CAD - $151,875.00 CAD
If you are applying for this role outside of the primary location, please contact for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.
Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact for more information about U.S.-specific paid time off provisions.