Walmart
Director, Product Marketing and Research
Walmart, Springdale, Arkansas, United States, 72764
Position Summary
Are you ready to apply Make sure you understand all the responsibilities and tasks associated with this role before proceeding.What you'll do...About the TeamInnovation, curiosity, and learning are at the core of everything we do at Walmart, driving our commitment to serving our customers. By joining the
New Propositions team within E-Commerce , you’ll play a key role in validating and scaling new initiatives in Augmented Reality, Generative AI, and home delivery. Our goal is to fuel Walmart’s core business, create new value propositions for our customers, and unlock differentiated experiences for Walmart customers that will enhance and redefine their relationship with retail.We are building a hard-working team that is passionate about delighting customers, changing the retail landscape, and driving technical innovation. We are looking for entrepreneurial, collaborative, and forward-thinking teammates to join us in our mission.About the RoleWe are looking for a
Director of Product Marketing & Research . This leader and their team will be at the center of our efforts to bring our new propositions to Walmart’s customers. We are looking for a seasoned leader who has experience in early-stage startups (a must). You will be a strategic partner to Product and Business as you lead a team of product marketers and customer researchers responsible for generating insights, bringing new tech products and features to market, and driving engagement across our product suite, which includes Augmented Reality, Generative AI assistance, and Replenishment. Your team will serve as the internal experts on the customer, product, competitors, and our market position to inform product development and drive GTM efforts through trial and adoption.What You'll Achieve:Develop a clear GTM strategy that translates our product's power into compelling solutions that accelerate product adoption and revenue growth.Foster a deep understanding of Walmart customers and emerging technologies use cases, and help evangelize that understanding with leadership and partner teams.Lead cross-functional research efforts and turn them into meaningful insights that inform team priorities and roadmaps.Position our products in the market, including testing product positioning and messaging to generate interest, understanding, and trial.Empower our Product team with playbooks, customer stories, competitive positioning, and a strong feedback loop between the customer and product.Lead and scale an incredible team. Hire and nurture a strong team of product marketers and customer insights analysts who are strategic leaders and execution machines.Bring the Walmart brand and ethos to New Proposition product(s) and coordinate with other Walmart teams for effective promotion and placement.What You’ll NeedBachelor’s degree and MBA or advanced graduate degree a plus.10+ years' product marketing experience in early-stage consumer products along with experience with research/customer insights.4+ years' experience as a manager leading a team.Strong demonstrated partnerships with product orgs.Experience leading teams to design and execute research using various methodologies.The ability to distill complex information into understandable, actionable, persuasive assets.Customer-centric mindset with experience in generating qualitative and quantitative insights.A strong bias to action and sense of curiosity.Superb communication of concepts and ideas to stakeholders at all levels including C-level executives.Success in an entrepreneurial environment and ability to manage and execute multiple priorities.Know how to inspire and motivate and support a team to get things done.Willingness to roll up your sleeves and do what’s necessary.This is a full-time role based in Bentonville, Arkansas, in-office 5 days per week.The annual salary range for this position is $110,000.00-$220,000.00. Additional compensation includes annual or quarterly performance bonuses.Minimum QualificationsBachelor’s Degree in Marketing, Business Administration, or related field and 4 years' experience in Marketing, Business Administration, or related field.7 years' experience in Marketing, Business Administration, or related field.Preferred QualificationsMasters: Business Administration.Primary Location702 Sw 8Th St, Bentonville, AR 72716, United States of America.
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Are you ready to apply Make sure you understand all the responsibilities and tasks associated with this role before proceeding.What you'll do...About the TeamInnovation, curiosity, and learning are at the core of everything we do at Walmart, driving our commitment to serving our customers. By joining the
New Propositions team within E-Commerce , you’ll play a key role in validating and scaling new initiatives in Augmented Reality, Generative AI, and home delivery. Our goal is to fuel Walmart’s core business, create new value propositions for our customers, and unlock differentiated experiences for Walmart customers that will enhance and redefine their relationship with retail.We are building a hard-working team that is passionate about delighting customers, changing the retail landscape, and driving technical innovation. We are looking for entrepreneurial, collaborative, and forward-thinking teammates to join us in our mission.About the RoleWe are looking for a
Director of Product Marketing & Research . This leader and their team will be at the center of our efforts to bring our new propositions to Walmart’s customers. We are looking for a seasoned leader who has experience in early-stage startups (a must). You will be a strategic partner to Product and Business as you lead a team of product marketers and customer researchers responsible for generating insights, bringing new tech products and features to market, and driving engagement across our product suite, which includes Augmented Reality, Generative AI assistance, and Replenishment. Your team will serve as the internal experts on the customer, product, competitors, and our market position to inform product development and drive GTM efforts through trial and adoption.What You'll Achieve:Develop a clear GTM strategy that translates our product's power into compelling solutions that accelerate product adoption and revenue growth.Foster a deep understanding of Walmart customers and emerging technologies use cases, and help evangelize that understanding with leadership and partner teams.Lead cross-functional research efforts and turn them into meaningful insights that inform team priorities and roadmaps.Position our products in the market, including testing product positioning and messaging to generate interest, understanding, and trial.Empower our Product team with playbooks, customer stories, competitive positioning, and a strong feedback loop between the customer and product.Lead and scale an incredible team. Hire and nurture a strong team of product marketers and customer insights analysts who are strategic leaders and execution machines.Bring the Walmart brand and ethos to New Proposition product(s) and coordinate with other Walmart teams for effective promotion and placement.What You’ll NeedBachelor’s degree and MBA or advanced graduate degree a plus.10+ years' product marketing experience in early-stage consumer products along with experience with research/customer insights.4+ years' experience as a manager leading a team.Strong demonstrated partnerships with product orgs.Experience leading teams to design and execute research using various methodologies.The ability to distill complex information into understandable, actionable, persuasive assets.Customer-centric mindset with experience in generating qualitative and quantitative insights.A strong bias to action and sense of curiosity.Superb communication of concepts and ideas to stakeholders at all levels including C-level executives.Success in an entrepreneurial environment and ability to manage and execute multiple priorities.Know how to inspire and motivate and support a team to get things done.Willingness to roll up your sleeves and do what’s necessary.This is a full-time role based in Bentonville, Arkansas, in-office 5 days per week.The annual salary range for this position is $110,000.00-$220,000.00. Additional compensation includes annual or quarterly performance bonuses.Minimum QualificationsBachelor’s Degree in Marketing, Business Administration, or related field and 4 years' experience in Marketing, Business Administration, or related field.7 years' experience in Marketing, Business Administration, or related field.Preferred QualificationsMasters: Business Administration.Primary Location702 Sw 8Th St, Bentonville, AR 72716, United States of America.
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