Disney Cruise Line - The Walt Disney Company
Director, Creative Strategy and Integration
Disney Cruise Line - The Walt Disney Company, Long Island City, New York, United States, 11101
The Creative Strategy and Integration team is part of the Visual Storytelling division of ESPN Creative Studio and is responsible for the strategic creative vision and execution plan for Creative Studio’s portfolio of work. We also create and optimize new and innovative workflows across digital, streaming, broadcast, and marketing. The Director of Creative Strategy and Integration is a strategic and managerial role responsible for the integration of data, analytics, creative research, and streaming priorities. This role oversees UX research for Visual Storytelling and works closely with Disney Streaming and other integration partners.
All potential applicants are encouraged to scroll through and read the complete job description before applying.Essential Functions:Fully own all UX research initiatives for marketing, linear, digital, and web/app and present findings on a regular basis.Participate in performance report-outs in the marketing space to deeply understand performance metrics.Identify opportunities for case studies and discovery and bring VS teams together to discuss process and findings.Be a vocal enthusiast of culture change, leading with optimism and working across teams to set priorities and drive results.Work closely with Disney partners to ensure artwork traveling across platforms is optimized for that platform and content.Own relationships with external design production vendors, including supporting onboarding, invoicing, and day-to-day projects.Qualifications:Demonstrated experience with user research, running tests, gathering, and presenting data.10 years experience in digital media, including at least 4 years in people management.Ability to analyze and make strategic recommendations based on a variety of analytics and constantly evolving priorities.Very comfortable running large-scale meetings, creating, and giving presentations.Adapts easily to change and is an example for the rest of the team.Experience working with production vendors, including DCO.Preferred Qualifications:Demonstrated ability to present and discuss metrics and discovery in a digestible and accessible way.Experience in digital marketing, particularly setting campaign priorities.Understanding of performance metrics and creative research.Deep experience with a variety of project management and analytics tools.Required Education:High school degree or equivalent.Preferred Education:Bachelor's degree in communication, journalism, or related field.Additional Information:Preference is for this position to be based in NYC but we may consider remote.
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All potential applicants are encouraged to scroll through and read the complete job description before applying.Essential Functions:Fully own all UX research initiatives for marketing, linear, digital, and web/app and present findings on a regular basis.Participate in performance report-outs in the marketing space to deeply understand performance metrics.Identify opportunities for case studies and discovery and bring VS teams together to discuss process and findings.Be a vocal enthusiast of culture change, leading with optimism and working across teams to set priorities and drive results.Work closely with Disney partners to ensure artwork traveling across platforms is optimized for that platform and content.Own relationships with external design production vendors, including supporting onboarding, invoicing, and day-to-day projects.Qualifications:Demonstrated experience with user research, running tests, gathering, and presenting data.10 years experience in digital media, including at least 4 years in people management.Ability to analyze and make strategic recommendations based on a variety of analytics and constantly evolving priorities.Very comfortable running large-scale meetings, creating, and giving presentations.Adapts easily to change and is an example for the rest of the team.Experience working with production vendors, including DCO.Preferred Qualifications:Demonstrated ability to present and discuss metrics and discovery in a digestible and accessible way.Experience in digital marketing, particularly setting campaign priorities.Understanding of performance metrics and creative research.Deep experience with a variety of project management and analytics tools.Required Education:High school degree or equivalent.Preferred Education:Bachelor's degree in communication, journalism, or related field.Additional Information:Preference is for this position to be based in NYC but we may consider remote.
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