Hoch Brands
Head of digital marketing
Hoch Brands, Durango, Colorado, us, 81302
Well-capitalized start-up seeks extremely talented individual to lead the digital marketing efforts of our innovative products & brands. You must have experience executing digital strategies that enhance brand presence, increase traffic and engagement, and drive conversions across various digital platforms. Exceptional communication skills are a must. You should be self-motivated with concrete experience building websites and managing profitable digital advertising campaigns.
Submit your CV and any additional required information after you have read this description by clicking on the application button.Expect talented, motivated, intense, and interesting co-workers striving to achieve goals. Must be willing to work in the office (with the exception of Pow days).Key Responsibilities:
Website Management:
Oversee the development and maintenance of the company website, ensuring it is up-to-date, user-friendly, and aligned with the latest marketing strategies.Coordinate with web developers, designers, and content creators to update product pages, banner images, landing pages, and other website elements.Ensure website content is optimized for SEO and provides a seamless user experience.Analyze and implement user interface controls with the goal of maximizing conversion rates.Strategic Planning and Execution:
Develop and implement comprehensive digital marketing strategies to achieve business goals, including brand awareness, lead generation, customer acquisition, and retention.Oversee digital marketing channels, including SEO, SEM, social advertising, email marketing, SMS, and display advertising.Enhance the customer journey across all digital touchpoints, ensuring a seamless and engaging experience.3rd Party Listing Management:
Oversee the management and maintenance of the company’s 3rd party listings on Amazon, Ebay, Walmart, etc.Coordinate with the respective 3rd party advisors to ensure listing optimization.Campaign Management:
Work with our Chairman to plan, execute, and optimize digital campaigns to maximize ROI and achieve business objectives.Collaborate with creative, product, and sales individuals to develop engaging and effective marketing materials and campaigns.Manage the digital marketing budget, ensuring efficient allocation of resources and maximizing the return on investment.Analytics and Reporting:
Monitor, analyze, and report on key performance metrics, using data-driven insights to inform decision-making and strategy adjustments.Stay up-to-date with industry trends and best practices to ensure the company remains at the forefront of digital marketing innovation.Compliance and Brand Integrity:
Ensure all digital marketing efforts adhere to industry regulations and best practices, protecting the company's brand integrity and reputation.Maintain a consistent brand voice and messaging across all digital platforms.Qualifications:
Establish evidence of experience in Marketing, Business, Communications, or a related field.Notable examples of proven success in digital marketing and website creation with a track record of leading profitable digital campaigns.Strong understanding of SEO, SEM, digital advertising, email marketing, and web analytics.Excellent communication and interpersonal skills.Analytical mindset with the ability to interpret data and make data-driven decisions.Proficiency with digital marketing tools and platforms (e.g., Google Analytics, Google Ads, social media management tools).Creative thinker with a passion for staying ahead of digital marketing trends.Location:
98 Everett Street Unit B Durango, Co 81303Compensation:
Your compensation will include Bonus Structure and Potential Profit Share.Application Process:
Interested candidates are invited to submit their resume, cover letter, and portfolio (if applicable) to charlie@hochbrands.com.About Us:
Founded by Bruce and Charlie Hoch, Hoch Brands is a product and creative development studio focused on inventing innovative, profitable products. We strive to be unique and build thoughtful brands that our customers fall in love with.hochbrands.com
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Submit your CV and any additional required information after you have read this description by clicking on the application button.Expect talented, motivated, intense, and interesting co-workers striving to achieve goals. Must be willing to work in the office (with the exception of Pow days).Key Responsibilities:
Website Management:
Oversee the development and maintenance of the company website, ensuring it is up-to-date, user-friendly, and aligned with the latest marketing strategies.Coordinate with web developers, designers, and content creators to update product pages, banner images, landing pages, and other website elements.Ensure website content is optimized for SEO and provides a seamless user experience.Analyze and implement user interface controls with the goal of maximizing conversion rates.Strategic Planning and Execution:
Develop and implement comprehensive digital marketing strategies to achieve business goals, including brand awareness, lead generation, customer acquisition, and retention.Oversee digital marketing channels, including SEO, SEM, social advertising, email marketing, SMS, and display advertising.Enhance the customer journey across all digital touchpoints, ensuring a seamless and engaging experience.3rd Party Listing Management:
Oversee the management and maintenance of the company’s 3rd party listings on Amazon, Ebay, Walmart, etc.Coordinate with the respective 3rd party advisors to ensure listing optimization.Campaign Management:
Work with our Chairman to plan, execute, and optimize digital campaigns to maximize ROI and achieve business objectives.Collaborate with creative, product, and sales individuals to develop engaging and effective marketing materials and campaigns.Manage the digital marketing budget, ensuring efficient allocation of resources and maximizing the return on investment.Analytics and Reporting:
Monitor, analyze, and report on key performance metrics, using data-driven insights to inform decision-making and strategy adjustments.Stay up-to-date with industry trends and best practices to ensure the company remains at the forefront of digital marketing innovation.Compliance and Brand Integrity:
Ensure all digital marketing efforts adhere to industry regulations and best practices, protecting the company's brand integrity and reputation.Maintain a consistent brand voice and messaging across all digital platforms.Qualifications:
Establish evidence of experience in Marketing, Business, Communications, or a related field.Notable examples of proven success in digital marketing and website creation with a track record of leading profitable digital campaigns.Strong understanding of SEO, SEM, digital advertising, email marketing, and web analytics.Excellent communication and interpersonal skills.Analytical mindset with the ability to interpret data and make data-driven decisions.Proficiency with digital marketing tools and platforms (e.g., Google Analytics, Google Ads, social media management tools).Creative thinker with a passion for staying ahead of digital marketing trends.Location:
98 Everett Street Unit B Durango, Co 81303Compensation:
Your compensation will include Bonus Structure and Potential Profit Share.Application Process:
Interested candidates are invited to submit their resume, cover letter, and portfolio (if applicable) to charlie@hochbrands.com.About Us:
Founded by Bruce and Charlie Hoch, Hoch Brands is a product and creative development studio focused on inventing innovative, profitable products. We strive to be unique and build thoughtful brands that our customers fall in love with.hochbrands.com
#J-18808-Ljbffr