META
Marketing Science Consultant
META, San Francisco, California, United States, 94199
Summary:This role will be part of the Marketing Science team focusing on supporting our global small businesses by better understanding how these businesses can grow using our platforms through data and science.The team is made up of highly quantitative measurement individuals with a diverse set of backgrounds. The ideal candidate for this position is highly analytical with digital advertising effectiveness and research methods background along with a natural curiosity to understand how things work.The person in this role will be responsible for building strategies and proactive initiatives executed globally in partnership with our various channels. They will be responsible for identifying opportunities to develop and refine different treatments and supporting the go to market strategy for different AI initiatives. They will be working in a highly analytical team executing key advertising and measurement research projects intended to deliver strategies and insights that will help small businesses grow.Required Skills:Marketing Science Consultant Responsibilities:Design proactive programs and treatments (research & analytics initiatives or other go to market strategies) that can help the small businesses onboard to advertising and grow specifically focusing on the AI strategy.
Drive advertiser adoption of marketing best practices and products to ensure successful onboarding to advertising
Identify research & analytics initiatives that create clear understanding of how Marketing Science can help small business segments grow
Work closely with sales, product, and other cross-functionals to drive direct impact on small business marketing strategy
Communicate results and illustrate suggestions in creative ways to stakeholders and partners
Build processes that scale ad-effectiveness research initiatives
Advocate for small businesses with other research and product teams to ensure that solutions are designed with businesses of all shapes and sizes in mind
Minimum Qualifications:Minimum Qualifications:Bachelor's degree in a directly related field, or equivalent practical experience.
3+ years experience in a quantitative field, such as consulting, market research, media research
Experience in working with large datasets and using SQL or similar tools for data extraction and manipulation
Experience communicating complex concepts to non-technical audiences
Direct experience independently scoping and executing research projects with clients and or cross-functional stakeholders
Experience in applied research with focus areas such as media consumption, consumer behavior or marketing effectiveness
Experience with digital advertising measurement methods and technologies
Preferred Qualifications:Preferred Qualifications:Experience working with structured and unstructured data-sets, statistical software such as R, SPSS, SAS as well as data extraction tools such as Hive and/or SQL
Knowledge of dynamics and structure for sales teams
Understanding of current media landscape and challenges small business advertisers face
Public Compensation:$130,000/year to $182,000/year + bonus + equity + benefitsIndustry:
InternetEqual Opportunity:Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.
Drive advertiser adoption of marketing best practices and products to ensure successful onboarding to advertising
Identify research & analytics initiatives that create clear understanding of how Marketing Science can help small business segments grow
Work closely with sales, product, and other cross-functionals to drive direct impact on small business marketing strategy
Communicate results and illustrate suggestions in creative ways to stakeholders and partners
Build processes that scale ad-effectiveness research initiatives
Advocate for small businesses with other research and product teams to ensure that solutions are designed with businesses of all shapes and sizes in mind
Minimum Qualifications:Minimum Qualifications:Bachelor's degree in a directly related field, or equivalent practical experience.
3+ years experience in a quantitative field, such as consulting, market research, media research
Experience in working with large datasets and using SQL or similar tools for data extraction and manipulation
Experience communicating complex concepts to non-technical audiences
Direct experience independently scoping and executing research projects with clients and or cross-functional stakeholders
Experience in applied research with focus areas such as media consumption, consumer behavior or marketing effectiveness
Experience with digital advertising measurement methods and technologies
Preferred Qualifications:Preferred Qualifications:Experience working with structured and unstructured data-sets, statistical software such as R, SPSS, SAS as well as data extraction tools such as Hive and/or SQL
Knowledge of dynamics and structure for sales teams
Understanding of current media landscape and challenges small business advertisers face
Public Compensation:$130,000/year to $182,000/year + bonus + equity + benefitsIndustry:
InternetEqual Opportunity:Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.