Dental Intelligence
Senior Product Marketing Manager
Dental Intelligence, Pleasant Grove, Utah, United States, 84062
About UsDental Intelligence is the leading player in the SaaS analytics and workflow space for dental practices, launched in 2015 to help dentists manage and grow their practices. Our best-in-class tech makes it more fulfilling to be a dental professional and easier to be a patient. Nearly 9,000 dental practices utilize our platform to practice smarter, generating an average top-line production increase of 50% in the first 12 months. Whether a practice wants a comprehensive 2-year growth plan or simply a more effective Morning Huddle, we take the busy work out of growth. Our platform helps practices find patients, schedule them, follow up, collect payments, file their forms, design their treatment plans, and so much more.
We seek an experienced Product Marketing Manager that can help us to continue to grow, inspire and develop our team. If the profile below sounds like you - let’s talk!
What You'll DoThe Senior Product Marketing Manager will successfully position the value proposition of our solutions in the market by leveraging their knowledge of market needs and the competitive landscape. They will effectively partner with a cross functional team to ensure alignment of the problem our solution solves and the benefit messaging that is delivered.
Outcomes You’ll OwnDevelop and Refine Go-to-Market Strategies : Craft strategic approaches for launching new products and existing products, including market segmentation, targeting, and positioning to maximize market impact.Define and Oversee Operational Readiness:
Ensure that all operational aspects are aligned with product launches, from initial strategy to execution, to guarantee smooth market entry.Collaborate Closely with Marketing and Sales:
Work in tandem with the Sales and Marketing teams to strategize on prospects, ensuring a unified approach to market penetration and customer engagement.Document and Communicate Launch Requirements:
Collaborate with cross-functional teams to document necessary requirements and strategies for product launches, ensuring comprehensive preparation and execution.Develop Relevant Content:
to be used for all go-to-market channels and materialsCreate and Update Product Messaging:
Develop and maintain clear and compelling product positioning and naming, ensuring consistency across all marketing and sales materials.Represent the Company at Industry Events : Act as a public face for the company at both company-sponsored and external events, such as seminars and conferences, enhancing brand visibility and networking opportunities.Engage in Partner Visits:
Engage with partners through direct visits to strengthen relationships and gather firsthand insights on market needs and opportunities.Must be proactive and hands-on,
personally driving tasks to completion rather than solely delegating responsibilitiesMonitor and Report on Success Metrics:
Track and analyze key performance indicators (KPIs) related to product launches and marketing initiatives. Provide regular updates to leadership and stakeholders on progress and areas for improvement.Integrate Customer and Market Feedback : Collect and analyze feedback from customers, partners, and market research. Use these insights to refine product marketing strategies, messaging, and roadmap priorities.Commit to Continuous Learning : Stay current with industry trends, marketing best practices, and product knowledge. Foster ongoing training and development for yourself and the team to ensure market leadership.
What You Need to Get the Job DoneBachelor’s Degree or Equivalent ExperienceAdvanced level abilities in the following areas:
Leadership, Communication, Organization, Interpersonal Skills, Conflict Management/Resolution, Problem-Solving, Negotiation, Decision-Making, Analytical Skills, Advanced Office-based Applications (Word Processing, Spreadsheets, Diagramming, Slide Presentation, etc.)
Must possess exceptional copywriting skills, with a proven track record of creating compelling, clear, and persuasive contentStrength in gathering research and data about the market, customers, and competitors and synthesizing this into actionable.Must be able to clearly articulate design needs for graphic requests across various channelsDeep experience measuring, and tuning, product marketing program effectivenessAdvanced ability to communicate the rationale for the program measurements and the impact to the businessAdvanced level abilities in the following areas:
Dental IndustrySaaS ExperienceGo to Market StrategiesQuantitative and Qualitative AnalysisThought LeadershipStrategic Leadership
What Will Make Us REALLY Love youPragmatic Level 1-6 PreferredDemonstrable experience successfully repositioning a product company in a market4+ years Gathering and Documenting Launch Readiness Requirements (as a PLM or equivalent role)4+ years of copywriting experience2+ years Communication Development4+ years Business Process Documentation2+ years Team Leadership in a Professional Setting
What You'll Love About UsFlexible Time Off + 10 paid holidaysCompetitive Medical, Dental & vision offerings, including free medical premiums for employees, with buy up plan options, AND we match your HSA contributions.Company sponsored Life, Disability & AD&DMental Health support programs, Cellphone & Gym membership Discounts100% Paid Parental Leave401K Retirement savings plan with company match up to 5.5% + unlimited access to financial advisors.Tuition Reimbursement programFlexible work location for most roles (in-office, work-from-home, or hybrid)
We seek an experienced Product Marketing Manager that can help us to continue to grow, inspire and develop our team. If the profile below sounds like you - let’s talk!
What You'll DoThe Senior Product Marketing Manager will successfully position the value proposition of our solutions in the market by leveraging their knowledge of market needs and the competitive landscape. They will effectively partner with a cross functional team to ensure alignment of the problem our solution solves and the benefit messaging that is delivered.
Outcomes You’ll OwnDevelop and Refine Go-to-Market Strategies : Craft strategic approaches for launching new products and existing products, including market segmentation, targeting, and positioning to maximize market impact.Define and Oversee Operational Readiness:
Ensure that all operational aspects are aligned with product launches, from initial strategy to execution, to guarantee smooth market entry.Collaborate Closely with Marketing and Sales:
Work in tandem with the Sales and Marketing teams to strategize on prospects, ensuring a unified approach to market penetration and customer engagement.Document and Communicate Launch Requirements:
Collaborate with cross-functional teams to document necessary requirements and strategies for product launches, ensuring comprehensive preparation and execution.Develop Relevant Content:
to be used for all go-to-market channels and materialsCreate and Update Product Messaging:
Develop and maintain clear and compelling product positioning and naming, ensuring consistency across all marketing and sales materials.Represent the Company at Industry Events : Act as a public face for the company at both company-sponsored and external events, such as seminars and conferences, enhancing brand visibility and networking opportunities.Engage in Partner Visits:
Engage with partners through direct visits to strengthen relationships and gather firsthand insights on market needs and opportunities.Must be proactive and hands-on,
personally driving tasks to completion rather than solely delegating responsibilitiesMonitor and Report on Success Metrics:
Track and analyze key performance indicators (KPIs) related to product launches and marketing initiatives. Provide regular updates to leadership and stakeholders on progress and areas for improvement.Integrate Customer and Market Feedback : Collect and analyze feedback from customers, partners, and market research. Use these insights to refine product marketing strategies, messaging, and roadmap priorities.Commit to Continuous Learning : Stay current with industry trends, marketing best practices, and product knowledge. Foster ongoing training and development for yourself and the team to ensure market leadership.
What You Need to Get the Job DoneBachelor’s Degree or Equivalent ExperienceAdvanced level abilities in the following areas:
Leadership, Communication, Organization, Interpersonal Skills, Conflict Management/Resolution, Problem-Solving, Negotiation, Decision-Making, Analytical Skills, Advanced Office-based Applications (Word Processing, Spreadsheets, Diagramming, Slide Presentation, etc.)
Must possess exceptional copywriting skills, with a proven track record of creating compelling, clear, and persuasive contentStrength in gathering research and data about the market, customers, and competitors and synthesizing this into actionable.Must be able to clearly articulate design needs for graphic requests across various channelsDeep experience measuring, and tuning, product marketing program effectivenessAdvanced ability to communicate the rationale for the program measurements and the impact to the businessAdvanced level abilities in the following areas:
Dental IndustrySaaS ExperienceGo to Market StrategiesQuantitative and Qualitative AnalysisThought LeadershipStrategic Leadership
What Will Make Us REALLY Love youPragmatic Level 1-6 PreferredDemonstrable experience successfully repositioning a product company in a market4+ years Gathering and Documenting Launch Readiness Requirements (as a PLM or equivalent role)4+ years of copywriting experience2+ years Communication Development4+ years Business Process Documentation2+ years Team Leadership in a Professional Setting
What You'll Love About UsFlexible Time Off + 10 paid holidaysCompetitive Medical, Dental & vision offerings, including free medical premiums for employees, with buy up plan options, AND we match your HSA contributions.Company sponsored Life, Disability & AD&DMental Health support programs, Cellphone & Gym membership Discounts100% Paid Parental Leave401K Retirement savings plan with company match up to 5.5% + unlimited access to financial advisors.Tuition Reimbursement programFlexible work location for most roles (in-office, work-from-home, or hybrid)