Gtreasury
Account Based Marketing (ABM) Strategist (Remote)
Gtreasury, Chicago, Illinois, United States, 60290
Account Based Marketing (ABM) Strategist (Remote)
GTreasury is the pioneer and global leader in cloud-based Treasury Services for the Office of the CFO. For nearly 40 years, GTreasury has delivered industry leading solutions spanning cash, payments, debt, derivatives, investments, and exposures across a scalable platform of fit-for-purpose solutions. Trusted by over 800 customers across 160 countries, GTreasury provides treasury and finance teams with the ability to connect, compile, and manage mission-critical data to optimize cash flows and capital structures. We are expanding our team and looking for passionate individuals to join us as ABM Strategists.
As an ABM Strategist, you will play a pivotal role in our demand generation department by driving our Account-Based Marketing (ABM) efforts. You will be responsible for conducting thorough research on our strategic accounts and high intent accounts, uncovering challenges and opportunities, and developing targeted messaging strategies. Your work will support our Account Executives in crafting personalized outreach for a 1:1 approach and help shape our strategy for building pipeline.
What We're Looking For:
Optimism and Curiosity: Your optimism helps you see solutions where others see obstacles, and your curiosity drives you to forge paths toward success.Question Asking and Problem Solving: Flexible and insightful, you know there's no one way to build a feature or phase a release plan. You're adept at navigating challenges, asking the right questions, and discovering the best paths forward under varying business conditions.Collaboration and Growth Mindset: Recognizing that software development is a team sport, you value collaboration and are continually seeking to improve your skills and contribute to the team's success.What You'll Do:
Conduct comprehensive research on strategic accounts and high intent accounts using various sources such as annual reports, funding announcements, SEC reports, LinkedIn, and ABM intent tool (6Sense) information.Identify key challenges, opportunities, and pain points faced by target companies in the job functions of treasury, finance, and risk management.Develop tailored messaging and content for account executives to use in 1:1 outreach efforts and integrated demand generation programs.Collaborate with the marketing team to create compelling messaging, providing guidance on account-specific, industry-specific, and persona-specific messaging for high personalization.Who We're Looking For:
Strong research and analytical skills with a journalistic and investigative approach for uncovering valuable insights.Excellent communication skills with proven ability to communicate with key stakeholders and cross-functional teams.In-depth knowledge and familiarity with the finance industry, including the office of the CFO, treasury, cash management, and hedging is highly desirable.Able to work collaboratively in a fast-paced environment and manage multiple priorities.Strong passion for serving and understanding marketsInterpersonal skills to help Account Executives nurture prospect relationships and work with cross-functional teamsIncredibly creative marketing and communication skillsPassion to experiment and learn through iterative changesEducation Requirements:
Bachelor's degree in Accounting, Finance, Business, Economics, or Marketing preferred, or equivalent experience.What You Will Get:
Great benefits, culture, and the ability to work remotelyA high impact, high visibility role at a growing SaaS company that values personal growth, accountability, and the concept of "good work."A great management team and reporting structure that supports you and your growthA culture of open collaboration and problem solvingAn empowered role on the Marketing team, directly responsible for driving business value and revenue growthOur benefits include:
Salary: The expected annual median salary for this role is $65,000. Actual compensation for an individual may vary depending on skills, performance, qualifications, experience, and location.Excellent medical, dental and vision insurance optionsHSA and FSA options + company HSA contributions401K matching100% paid parental leave15 paid holidays + competitive PTO100% remote working
About GTreasury:
GTreasury believes there is opportunity in complexity. We connect treasury and finance teams with industry-leading experts, technology solutions and untapped possibility. By simplifying complexity, teams can unleash their organization's potential to gain strategic advantages and grow. GTreasury helps organizations reach that potential by connecting treasury and digital finance operations through a world-class SaaS treasury and risk management platform and integrated ecosystem where cash, debt, investments, and exposures are seamlessly managed within the office of the CFO. GTreasury delivers intelligent insights, while connecting financial value chains and extending workflows to third-party systems, exchanges, portals, and services. Headquartered in Chicago, with locations serving EMEA (London) and APAC (Sydney and Manila), GTreasury's global community includes more than 800 customers and 30+ industries reaching 160+ countries worldwide.
At GTreasury / Hedge Trackers, we know that our people are what makes GTreasury great and we celebrate the unique perspectives and experiences that our diverse teams bring to the table. GTreasury does not discriminate against employees or prospective candidates based on race, color, religion, sex, national origin, gender identity or expression, age, disability, pregnancy (including childbirth, breastfeeding, or related medical condition), genetic information, protected military or veteran status, sexual orientation, or any other characteristic protected by applicable federal, state or local laws and we strongly encourage people from underrepresented groups to apply!
GTreasury is the pioneer and global leader in cloud-based Treasury Services for the Office of the CFO. For nearly 40 years, GTreasury has delivered industry leading solutions spanning cash, payments, debt, derivatives, investments, and exposures across a scalable platform of fit-for-purpose solutions. Trusted by over 800 customers across 160 countries, GTreasury provides treasury and finance teams with the ability to connect, compile, and manage mission-critical data to optimize cash flows and capital structures. We are expanding our team and looking for passionate individuals to join us as ABM Strategists.
As an ABM Strategist, you will play a pivotal role in our demand generation department by driving our Account-Based Marketing (ABM) efforts. You will be responsible for conducting thorough research on our strategic accounts and high intent accounts, uncovering challenges and opportunities, and developing targeted messaging strategies. Your work will support our Account Executives in crafting personalized outreach for a 1:1 approach and help shape our strategy for building pipeline.
What We're Looking For:
Optimism and Curiosity: Your optimism helps you see solutions where others see obstacles, and your curiosity drives you to forge paths toward success.Question Asking and Problem Solving: Flexible and insightful, you know there's no one way to build a feature or phase a release plan. You're adept at navigating challenges, asking the right questions, and discovering the best paths forward under varying business conditions.Collaboration and Growth Mindset: Recognizing that software development is a team sport, you value collaboration and are continually seeking to improve your skills and contribute to the team's success.What You'll Do:
Conduct comprehensive research on strategic accounts and high intent accounts using various sources such as annual reports, funding announcements, SEC reports, LinkedIn, and ABM intent tool (6Sense) information.Identify key challenges, opportunities, and pain points faced by target companies in the job functions of treasury, finance, and risk management.Develop tailored messaging and content for account executives to use in 1:1 outreach efforts and integrated demand generation programs.Collaborate with the marketing team to create compelling messaging, providing guidance on account-specific, industry-specific, and persona-specific messaging for high personalization.Who We're Looking For:
Strong research and analytical skills with a journalistic and investigative approach for uncovering valuable insights.Excellent communication skills with proven ability to communicate with key stakeholders and cross-functional teams.In-depth knowledge and familiarity with the finance industry, including the office of the CFO, treasury, cash management, and hedging is highly desirable.Able to work collaboratively in a fast-paced environment and manage multiple priorities.Strong passion for serving and understanding marketsInterpersonal skills to help Account Executives nurture prospect relationships and work with cross-functional teamsIncredibly creative marketing and communication skillsPassion to experiment and learn through iterative changesEducation Requirements:
Bachelor's degree in Accounting, Finance, Business, Economics, or Marketing preferred, or equivalent experience.What You Will Get:
Great benefits, culture, and the ability to work remotelyA high impact, high visibility role at a growing SaaS company that values personal growth, accountability, and the concept of "good work."A great management team and reporting structure that supports you and your growthA culture of open collaboration and problem solvingAn empowered role on the Marketing team, directly responsible for driving business value and revenue growthOur benefits include:
Salary: The expected annual median salary for this role is $65,000. Actual compensation for an individual may vary depending on skills, performance, qualifications, experience, and location.Excellent medical, dental and vision insurance optionsHSA and FSA options + company HSA contributions401K matching100% paid parental leave15 paid holidays + competitive PTO100% remote working
About GTreasury:
GTreasury believes there is opportunity in complexity. We connect treasury and finance teams with industry-leading experts, technology solutions and untapped possibility. By simplifying complexity, teams can unleash their organization's potential to gain strategic advantages and grow. GTreasury helps organizations reach that potential by connecting treasury and digital finance operations through a world-class SaaS treasury and risk management platform and integrated ecosystem where cash, debt, investments, and exposures are seamlessly managed within the office of the CFO. GTreasury delivers intelligent insights, while connecting financial value chains and extending workflows to third-party systems, exchanges, portals, and services. Headquartered in Chicago, with locations serving EMEA (London) and APAC (Sydney and Manila), GTreasury's global community includes more than 800 customers and 30+ industries reaching 160+ countries worldwide.
At GTreasury / Hedge Trackers, we know that our people are what makes GTreasury great and we celebrate the unique perspectives and experiences that our diverse teams bring to the table. GTreasury does not discriminate against employees or prospective candidates based on race, color, religion, sex, national origin, gender identity or expression, age, disability, pregnancy (including childbirth, breastfeeding, or related medical condition), genetic information, protected military or veteran status, sexual orientation, or any other characteristic protected by applicable federal, state or local laws and we strongly encourage people from underrepresented groups to apply!