MarinHealth Medical Center
Marketing Development Liaison
MarinHealth Medical Center, San Francisco, California, United States, 94199
ABOUT MARINHEALTH a UCSF Affiliate
Come and be a part of our healing team at the award-winning MarinHealth! Ranked in the top 3% of general hospitals in the country, we have made great strides since returning to our roots as an independent hospital. As Marin County's only acute hospital and a vital resource for a wide range of essential health care services, it is our mission-and our passion-to excel in every medical specialty. We attract the finest physicians and employees who appreciate having the best of both worlds: the resources and medical sophistication of an academic medical center combined with the personalized, caring touch of an independent hospital. We have an exceptionally collaborative team that adheres to the highest service excellence standards to ensure that we deliver world-class, personalized care to patients. Our Joint-Commission accredited hospital has won numerous awards and certifications in delivering best-in-class health care in the San Francisco Bay Area.
WHAT WE OFFER
MarinHealth offers a generous suite of employee benefits, which includes a comprehensive and rich health benefits program (medical, dental, vision and prescription plans). Our robust Wellness @ Work program (e.g. onsite health & fitness classes, discounts, etc) also promotes a healthier lifestyle for employees and to support you on your Healthy Healer journey. Other benefits include, but are not limited to, a 403(b) contribution plan and company-funded retirement plan, life insurance, vacation, holiday and sick leave, which you will start accruing immediately. Our benefits are highly competitive and considered to be one of the best in the Bay Area! Find your healing place at MarinHealth.
External hires are subject to a background check and pre-employment medical screen. Qualified applicants with arrest records and/or conviction records will be considered for employment in a manner consistent with federal, state and local laws. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sexual orientation, gender identity, protected veteran status or disability status and any other classifications protected by federal, state & local laws.
JOB SUMMARY:
The Market Development Liaison helps to develop and implement strategy and network development across the health system. Includes hospital and physician network development, joint ventures, outreach initiatives and clinical enterprise business development. Builds relationships with new and existing providers across all specialties and primary care inside and outside of Marinhealth and develops tactics to increase market footprint. Develops multiple methods and services to strengthen relationships and meet the needs of physicians in the marketplace.
Under the management of the VP of Marketing and Communications, the Market Development Liaison will develop and implement growth strategies for strategic initiatives at Marin Health. The Market Development Liaison will work closely with MarinHealth providers, strategy, physician development, and marketing directors and VPs on initiatives that build relationships between physicians in the community, collect and escalate service issues to various MarinHealth departments, including but not limited to imaging, lab, scheduling, and ultimately drive referrals from new and existing customers. Daily activity could include evaluating data for identification of strategic growth, developing and following through on action plans, resolving issues, tracking volume and reporting results, facilitating physician-to-physician introductions, establishing personal relationships with MarinHealth and other physician practice administrators/managers, and planning and staffing outreach events.
The Market Development Liaison may also act as a liaison between strategic service lines and MarinHealth marketing as appropriate, with the goal of connecting growth goals to strategic marketing initiatives. Travel will be required throughout the North Bay and at times beyond. The Market Development Liaison must represent MarinHealth to its market in a responsible, mature, and responsive manner.
JOB SPECIFICATIONS:
EDUCATION
Bachelor's degree in related field required
Master's degree preferred
EXPERIENCE
Minimum of five years' experience in marketing or ad agency setting required
Healthcare experience preferred
PREREQUISITE SKILLS
Intermediate skills with Microsoft Office and Adobe Acrobat Pro as competence with calendaring/email systems such as Outlook.
LICENSE/REGISTRATION/CERTIFICATION:
Valid California Drivers License required
PRIMARY CUSTOMER SERVED:
This position is not a patient care position and as such, this section does not apply.
PATIENT PRIVACY (HIPAA Compliance):
This position is not a patient care position, and as such, this section does not apply.
DUTIES AND RESPONSIBILITIES:
ESSENTIAL (not modifiable)
In collaboration with marketing leadership, strategy and physician development, and service line leadership, identify target physicians for new business that support strategic growth initiatives.
Develop sales plans for strategic initiatives. Evaluate available market utilization data, referral patterns, and market trends to ensure plans are data-driven, leads are qualified, and sales resources are optimized.
Achieve assigned touch point quotas for specific initiatives. Report on activity with available metrics based on assigned accounts as required.
Coordinate and attend outreach meetings between key staff, physician groups or other strategic targets to grow new business.
Conduct ongoing meetings with business development and physician leaders to ensure outreach strategy is aligned.
Collaborate with strategic marketing teams on growth goals, participate in marketing and outreach meetings, develop and deliver collateral and presentations as required.
Report changing trends and market intelligence that impact decision making by marketing leadership, strategic development, and physician leadership.
Maintain customer relationship management system (CRM) to track all physician engagements, external contacts, relevant relationship information and reported concerns.
Develop a comprehensive understanding of MarinHealth, the broader Marin medical community, and the North Bay health care marketplace, and market factors for specific service line initiatives.
Participate actively in department and team meetings to determine strategy, support other team members, and build the service.
Act in compliance with all UC policies and procedures; with specific attention to reimbursement policies and requirements
SECONDARY (modifiable):
Advanced knowledge of health care industry trends and referral patterns.
Advanced quantitative and analytical skills to perform complex market and financial analysis.
Advanced interpersonal communication, relationship building and political acumen skills.
Ability to develop professional relationships in all aspects of the position, resulting in stable, consistent, reliable, and courteous communication when dealing with other internal and external stakeholders.
Strong knowledge of Microsoft Office Suite, and technical skills to learn specialized applications and tools in the field, including Salesforce.
This position requires flexibility to orient and work at all UCSF Medical Center locations.
Flexible, independent, team-oriented and professional individual.
Demonstrated organizational skills and ability to handle multiple projects simultaneously.
Presents professional demeanor and is a customer service role model in interactions with internal and external customers.
Ability to exercise professional judgment in handling sensitive and confidential issues with discretion.
Ability to work independently and cooperatively with others in a team environment.
Ability to travel extensively.
Proven ability to take direction and input and develop and executive effective physician outreach efforts that achieve organizational goals.
Superior time management and ability to be a self-starter.
MarinHealth remains committed to the health and safety of our employees, patients, and the entire community. As such, MarinHealth requires employees to receive all required immunizations, including, MMR, flu (seasonal availability), and COVID-19 vaccine booster, as a condition of employment and annually thereafter, as required. Any exemptions from these requirements may be granted for limited and specific situations.
The compensation for this role listed on this posting is in compliance with applicable law. The selected candidate's compensation will be determined based on the individual's skills, experience, internal/market equity factors, and qualifications. This posted minimum and maximum range represents the minimum and maximum of what we reasonably expect to compensate for the position. Furthermore, all compensation decisions are ultimately determined in accordance with our compensation philosophy. Compensation for positions covered by collective bargaining agreements are governed by the agreements in the aforementioned document.
Come and be a part of our healing team at the award-winning MarinHealth! Ranked in the top 3% of general hospitals in the country, we have made great strides since returning to our roots as an independent hospital. As Marin County's only acute hospital and a vital resource for a wide range of essential health care services, it is our mission-and our passion-to excel in every medical specialty. We attract the finest physicians and employees who appreciate having the best of both worlds: the resources and medical sophistication of an academic medical center combined with the personalized, caring touch of an independent hospital. We have an exceptionally collaborative team that adheres to the highest service excellence standards to ensure that we deliver world-class, personalized care to patients. Our Joint-Commission accredited hospital has won numerous awards and certifications in delivering best-in-class health care in the San Francisco Bay Area.
WHAT WE OFFER
MarinHealth offers a generous suite of employee benefits, which includes a comprehensive and rich health benefits program (medical, dental, vision and prescription plans). Our robust Wellness @ Work program (e.g. onsite health & fitness classes, discounts, etc) also promotes a healthier lifestyle for employees and to support you on your Healthy Healer journey. Other benefits include, but are not limited to, a 403(b) contribution plan and company-funded retirement plan, life insurance, vacation, holiday and sick leave, which you will start accruing immediately. Our benefits are highly competitive and considered to be one of the best in the Bay Area! Find your healing place at MarinHealth.
External hires are subject to a background check and pre-employment medical screen. Qualified applicants with arrest records and/or conviction records will be considered for employment in a manner consistent with federal, state and local laws. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sexual orientation, gender identity, protected veteran status or disability status and any other classifications protected by federal, state & local laws.
JOB SUMMARY:
The Market Development Liaison helps to develop and implement strategy and network development across the health system. Includes hospital and physician network development, joint ventures, outreach initiatives and clinical enterprise business development. Builds relationships with new and existing providers across all specialties and primary care inside and outside of Marinhealth and develops tactics to increase market footprint. Develops multiple methods and services to strengthen relationships and meet the needs of physicians in the marketplace.
Under the management of the VP of Marketing and Communications, the Market Development Liaison will develop and implement growth strategies for strategic initiatives at Marin Health. The Market Development Liaison will work closely with MarinHealth providers, strategy, physician development, and marketing directors and VPs on initiatives that build relationships between physicians in the community, collect and escalate service issues to various MarinHealth departments, including but not limited to imaging, lab, scheduling, and ultimately drive referrals from new and existing customers. Daily activity could include evaluating data for identification of strategic growth, developing and following through on action plans, resolving issues, tracking volume and reporting results, facilitating physician-to-physician introductions, establishing personal relationships with MarinHealth and other physician practice administrators/managers, and planning and staffing outreach events.
The Market Development Liaison may also act as a liaison between strategic service lines and MarinHealth marketing as appropriate, with the goal of connecting growth goals to strategic marketing initiatives. Travel will be required throughout the North Bay and at times beyond. The Market Development Liaison must represent MarinHealth to its market in a responsible, mature, and responsive manner.
JOB SPECIFICATIONS:
EDUCATION
Bachelor's degree in related field required
Master's degree preferred
EXPERIENCE
Minimum of five years' experience in marketing or ad agency setting required
Healthcare experience preferred
PREREQUISITE SKILLS
Intermediate skills with Microsoft Office and Adobe Acrobat Pro as competence with calendaring/email systems such as Outlook.
LICENSE/REGISTRATION/CERTIFICATION:
Valid California Drivers License required
PRIMARY CUSTOMER SERVED:
This position is not a patient care position and as such, this section does not apply.
PATIENT PRIVACY (HIPAA Compliance):
This position is not a patient care position, and as such, this section does not apply.
DUTIES AND RESPONSIBILITIES:
ESSENTIAL (not modifiable)
In collaboration with marketing leadership, strategy and physician development, and service line leadership, identify target physicians for new business that support strategic growth initiatives.
Develop sales plans for strategic initiatives. Evaluate available market utilization data, referral patterns, and market trends to ensure plans are data-driven, leads are qualified, and sales resources are optimized.
Achieve assigned touch point quotas for specific initiatives. Report on activity with available metrics based on assigned accounts as required.
Coordinate and attend outreach meetings between key staff, physician groups or other strategic targets to grow new business.
Conduct ongoing meetings with business development and physician leaders to ensure outreach strategy is aligned.
Collaborate with strategic marketing teams on growth goals, participate in marketing and outreach meetings, develop and deliver collateral and presentations as required.
Report changing trends and market intelligence that impact decision making by marketing leadership, strategic development, and physician leadership.
Maintain customer relationship management system (CRM) to track all physician engagements, external contacts, relevant relationship information and reported concerns.
Develop a comprehensive understanding of MarinHealth, the broader Marin medical community, and the North Bay health care marketplace, and market factors for specific service line initiatives.
Participate actively in department and team meetings to determine strategy, support other team members, and build the service.
Act in compliance with all UC policies and procedures; with specific attention to reimbursement policies and requirements
SECONDARY (modifiable):
Advanced knowledge of health care industry trends and referral patterns.
Advanced quantitative and analytical skills to perform complex market and financial analysis.
Advanced interpersonal communication, relationship building and political acumen skills.
Ability to develop professional relationships in all aspects of the position, resulting in stable, consistent, reliable, and courteous communication when dealing with other internal and external stakeholders.
Strong knowledge of Microsoft Office Suite, and technical skills to learn specialized applications and tools in the field, including Salesforce.
This position requires flexibility to orient and work at all UCSF Medical Center locations.
Flexible, independent, team-oriented and professional individual.
Demonstrated organizational skills and ability to handle multiple projects simultaneously.
Presents professional demeanor and is a customer service role model in interactions with internal and external customers.
Ability to exercise professional judgment in handling sensitive and confidential issues with discretion.
Ability to work independently and cooperatively with others in a team environment.
Ability to travel extensively.
Proven ability to take direction and input and develop and executive effective physician outreach efforts that achieve organizational goals.
Superior time management and ability to be a self-starter.
MarinHealth remains committed to the health and safety of our employees, patients, and the entire community. As such, MarinHealth requires employees to receive all required immunizations, including, MMR, flu (seasonal availability), and COVID-19 vaccine booster, as a condition of employment and annually thereafter, as required. Any exemptions from these requirements may be granted for limited and specific situations.
The compensation for this role listed on this posting is in compliance with applicable law. The selected candidate's compensation will be determined based on the individual's skills, experience, internal/market equity factors, and qualifications. This posted minimum and maximum range represents the minimum and maximum of what we reasonably expect to compensate for the position. Furthermore, all compensation decisions are ultimately determined in accordance with our compensation philosophy. Compensation for positions covered by collective bargaining agreements are governed by the agreements in the aforementioned document.