Marketing & Communications Specialist

Founded in 1966, Friendship offers diverse senior living accommodations, award-winning care, new and innovative services, as well as specialized rehab and therapy, to over 1,500 residents and patients each day. With four campuses, the earliest dating back to 1919, Friendship has grown to offer the full continuum of care, including independent living, assisted living, home care, outpatient therapy, inpatient rehab, long-term care and Alzheimer's and memory care. As a non-profit, Friendship provides a caring community to serve a wide-range of residents including those with limited financial means. Visit friendship.us for more information. Friendship is seeking a Full-Time Marketing & Communications Specialist located at Hershberger Road, Roanoke, VA. The Marketing & Communications Specialist is responsible for developing and executing effective marketing and communication strategies to enhance the organization's brand, increase awareness, and drive engagement. This role involves creating compelling content, managing social media platforms, overseeing public engagement efforts, and collaborating with cross-functional teams to ensure consistent messaging. The ideal candidate is a creative and strategic thinker with excellent communication skills and a passion for storytelling. Qualifications: Must possess a Bachelor's Degree in Communications, Marketing or related field Fundraising experience is preferred Must possess excellent verbal and written communication skills. Must be able to foster community relationships and maintain high community perceptions of the corporation. Must have professional dress and appearance at all times. Must be proficient with desktop publishing software Responsibilities: SOCIAL MEDIA Works with the Executive Director of Advancement to create a comprehensive social media strategy, which promotes Friendship's vision and values to increase visibility and deliver information to residents, the community and our staff. Manages and maintain social media accounts, including scheduling posts and responding to comments and messages Develops and implement social media strategies to increase brand awareness and drive engagement Creates content for social media - creates a content calendar for each location and develops prompts for activity directors as well as graphics and engaging content to support each page. Monitors social media trends, tools, and applications to stay up-to-date with the latest developments in digital marketing Conducts research on industry trends, competitors, and target audience to inform social media strategies DIGITAL COMMUNICATION Writes two blog articles per month on senior living and healthy aging to engage web and social media audience while boosting SEO. Develops communication tools to engage residents, leads and staff. Evaluates and analyzes website traffic to increase engagement and meet strategic goals. Takes pictures and creates videos to promote the campuses, services and care that Friendship offers. Curates content on the website as needed and updates monthly calendars and newsletters. COMMUNITY & DONOR RELATIONS Coordinates with Activities and Marketing Directors to plan community-focused events including Senior Fun Day, volunteer connections, parades, campus festivals and marketing events. Assists the Marketing and Development Team with special promotions, communications, and events including fundraisers, on-campus events, and sponsorships Provide administrative support for other members of the Advancement team Network and build bridges with local schools and organizations to promote our volunteer opportunities Benefits for Full Time positions include: 401(k) retirement plan along with employer match Health Insurance Dental Insurance Vision Insurance Flexible Spending Accounts Paid Time Off Company Paid Life Insurance Education Assistance Voluntary insurance (additional life insurance, accident insurance, critical illness, short term disability) Employee Assistance Program Friendship values diversity. We are committed to equal opportunities and creating an inclusive environment for all our employees. We welcome applicants regardless of race, color, ancestry, national origin, gender, sexual orientation, marital status, religion, age, disability, gender identity, results of genetic testing, or service in the military. Other details Pay Type Hourly Apply Now