Jazwares
Senior Manager, Marketing, Girls/Activities
Jazwares, Fort Lauderdale, Florida, us, 33336
The Senior Marketing Manager reports to the Marketing Director. This individual will be responsible for the strategic development and execution of consumer marketing plans for key growth brands in the Girls & Activity toy categories including Hello Kitty and Friends, Royale High, and a growing portfolio of owned brands! This team member will work in partnership with Brand, PR, Creative, Retail, Sales, Product Development, and other cross-functional teams to launch new brands and grow existing brands in the portfolio.
What Will You Do:
Drive strategic development and tactical execution of all marketing campaigns in their brand portfolio.Work alongside the Social team to develop a social media strategy and ensure plans align with overall brand and marketing goals.Manage creative asset development across brands in portfolio including TV commercials, social content, and photography.Work alongside the Brand team to stay updated on product launches, retail exclusives, and key brand beats. Must be able to react to and adjust marketing plans in real-time.Support licensee and retailer relationships by providing regular updates on marketing plans and identifying potential partnerships and collaborationsDevelop marketing plans and presentations that clearly communicate key information to brand partners, licensors, retailers, and leadership.Manage external agencies with regards to digital media, creative development, and influencer marketing.Ability to develop project timelines, track projects and push forward to meet project goals and deadlines.Assess the effectiveness of the various marketing campaigns under their responsibility: organize post mortems and present key takeaways to leadership.Consistently review and report trends, sales data and consumer behaviors.Perform other duties as assignedNo Supervisory ResponsibilitiesWhat We Look For:
Bachelor's Degree in related field or equivalent combination of education, training, and experience5-10 years experience in marketing, media and/or digital marketing industries with consumer or retail experience.Strong communication skills, highly organized, strong attention to detailProficient in Google Docs, Slides and Sheets (or Microsoft equivalent)Experience with creative development, social media and campaign management
Working Conditions
Environment: Office
Extreme Exposures: None
Schedule: Regular office; may include holidays and weekends depending on department needs
Physical Requirements:
Light; Lifting up to 25 lbs
Travel Required: Yes - Limited
What We Offer:
At Jazwares, we believe in providing our employees with comprehensive and competitive benefits that support their well-being and overall satisfaction. Base salary may vary based on experience, role tenure, performance, industry, and location. Eligibility for annual performance incentives may apply. Jazwares is a multi-state employer, the salary range may not apply to other states.
Our benefits package includes basic medical insurance that is 100% company-paid for employees and their children, employee basic life and AD&D insurance, a 401(K) retirement program with Jazwares matching up to 4% of pretax or post-tax deferrals, short and long-term disability, and tuition reimbursement.
Our work environment provides a flexible work schedule that includes a Monday through Thursday on-site, with an optional WFH on Fridays, up to 20 workdays fully remote each year, and Time Off for vacation, and sick leave. Through Jazwares Cares, you have the opportunity to volunteer for up to 16 hours a year on community service projects.
Working at Jazwares:
At Jazwares, we believe an innovative idea can come from anywhere, and anyone. Through our three pillars, we foster innovation and encourage creativity in every area of our business.Humility:
We recognize the value in others and treat everyone with respect. Our strength lies in our people and talent.Passion:
Our conviction and enthusiasm show in our products, relationships, and commitment to our community.Collaboration:
We share one vision worldwide, constantly striving to improve and innovate together.
Don't miss out on this extraordinary opportunity to be part of the fastest-growing toy company in the industry. Connect with us today and let's shape the future of play together!
JAZWARES is an equal opportunity employer and does not discriminate in employment based on race, color, sex, religion, national or ethnic origin, citizenship status, ancestry, disability, age, military status, marital status, sexual orientation, or any other characteristic protected by law. This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.
What Will You Do:
Drive strategic development and tactical execution of all marketing campaigns in their brand portfolio.Work alongside the Social team to develop a social media strategy and ensure plans align with overall brand and marketing goals.Manage creative asset development across brands in portfolio including TV commercials, social content, and photography.Work alongside the Brand team to stay updated on product launches, retail exclusives, and key brand beats. Must be able to react to and adjust marketing plans in real-time.Support licensee and retailer relationships by providing regular updates on marketing plans and identifying potential partnerships and collaborationsDevelop marketing plans and presentations that clearly communicate key information to brand partners, licensors, retailers, and leadership.Manage external agencies with regards to digital media, creative development, and influencer marketing.Ability to develop project timelines, track projects and push forward to meet project goals and deadlines.Assess the effectiveness of the various marketing campaigns under their responsibility: organize post mortems and present key takeaways to leadership.Consistently review and report trends, sales data and consumer behaviors.Perform other duties as assignedNo Supervisory ResponsibilitiesWhat We Look For:
Bachelor's Degree in related field or equivalent combination of education, training, and experience5-10 years experience in marketing, media and/or digital marketing industries with consumer or retail experience.Strong communication skills, highly organized, strong attention to detailProficient in Google Docs, Slides and Sheets (or Microsoft equivalent)Experience with creative development, social media and campaign management
Working Conditions
Environment: Office
Extreme Exposures: None
Schedule: Regular office; may include holidays and weekends depending on department needs
Physical Requirements:
Light; Lifting up to 25 lbs
Travel Required: Yes - Limited
What We Offer:
At Jazwares, we believe in providing our employees with comprehensive and competitive benefits that support their well-being and overall satisfaction. Base salary may vary based on experience, role tenure, performance, industry, and location. Eligibility for annual performance incentives may apply. Jazwares is a multi-state employer, the salary range may not apply to other states.
Our benefits package includes basic medical insurance that is 100% company-paid for employees and their children, employee basic life and AD&D insurance, a 401(K) retirement program with Jazwares matching up to 4% of pretax or post-tax deferrals, short and long-term disability, and tuition reimbursement.
Our work environment provides a flexible work schedule that includes a Monday through Thursday on-site, with an optional WFH on Fridays, up to 20 workdays fully remote each year, and Time Off for vacation, and sick leave. Through Jazwares Cares, you have the opportunity to volunteer for up to 16 hours a year on community service projects.
Working at Jazwares:
At Jazwares, we believe an innovative idea can come from anywhere, and anyone. Through our three pillars, we foster innovation and encourage creativity in every area of our business.Humility:
We recognize the value in others and treat everyone with respect. Our strength lies in our people and talent.Passion:
Our conviction and enthusiasm show in our products, relationships, and commitment to our community.Collaboration:
We share one vision worldwide, constantly striving to improve and innovate together.
Don't miss out on this extraordinary opportunity to be part of the fastest-growing toy company in the industry. Connect with us today and let's shape the future of play together!
JAZWARES is an equal opportunity employer and does not discriminate in employment based on race, color, sex, religion, national or ethnic origin, citizenship status, ancestry, disability, age, military status, marital status, sexual orientation, or any other characteristic protected by law. This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.