Lifecare Alliance
Strategic Communications Manager
Lifecare Alliance, Columbus, Ohio, United States, 43224
LIFECARE ALLIANCE
POSITION TITLE: Strategic Communications Manager
REPORTS TO: Chief Communications & Marketing Officer
Are you a creative, strategic, organized, amazing storyteller who is ready for your next step professionally?
Are you anxious to put your communications skills to work for the benefit of your community?
Are you ready to help blaze a trail and expand the brand of one of Central Ohio’s oldest and largest nonprofits?
Why LifeCare Alliance?
You will join a passionate corps of service providers who make meaningful differences in the lives we touch every day. We bring to life our tagline of Being There Matters™ in everything we do. We are the only daily provider of hot meals and a wellness check for seniors in central Ohio. We are the last free cancer clinic in the Midwest. We run the last two summer camps for youths with diabetes in the state. And much more. If we were not there, nearly 25,000 Ohioans would struggle to stay independent and in their own homes—where they want to be. When you join us, you experience the power and magic of being there and you will know that the work you are doing is important – because Being There Matters™.
We are a nationally recognized nonprofit human services organization serving individuals facing challenges that stem from medical conditions, disabilities or aging place. Among our signature services are Meals-on-Wheels, free cancer screenings and support, Help-at-Home, diabetes management, and much more!
We are currently seeking an accomplished communications profession who wants to take their next step in leading communications for us as we achieve our vision of a world where people can live on their own terms with dignity and independence.
This is an exciting time to join LifeCare Alliance as we continue rollout of our newly adopted brand. This position is part of the Marketing & Brands team which operates as an internal agency supporting the marketing of all programs, advancement, and administrative departments. Some of the key initiatives you will help lead include: the launch of a new Web site, exploration of novel ways of conveying our stories to our stakeholders, and helping establish and introduce key brand standards.
As the successful candidate, you are comfortable and experienced leading traditional, digital, email, and social communications programs. You’re experienced collaborating closely with a creative team including graphic designers, writers, videographers and others to tell compelling stories. You’re a self-starter, critical thinker, problem-solver with energy and enthusiasm for your profession and for expanding your creative horizons. You are deadline-driven and committed to excellence in marketing communications.
Principal Responsibilities/Essential Functions:
StrategyCollaborates with internal teams and program directors on strategies to drive brand awareness and influence with key stakeholders.Works closely with development, fundraising, events, and volunteer teams to advance mission.Acts as Account Executive for assigned programs and departments to establish strategic priorities and deliver marketing solutions to extend the reach of the Alliance to those in need of our services.Content Creation
Serves as a brand journalist for the Alliance as its primary storyteller. Seeks out stories and interviews with clients to develop narratives about the impact of Alliance services for the purpose of influencing donors, volunteers, and key stakeholders.Works with programs to identify clients to feature in impact stories for fundraising appeals, annual reports, grant reports, videos and media interviews. Conducts phone and in-person interviews for features.Writes short- and long-form content, collateral materials, Web site copy, email campaigns, and video scripts.Establishes the Alliance’s thought leadership strategy.Works with graphic designer & video producer to deliver final content in polished form.Supports social media team in creative concepts and messaging.Diligently edits and proofreads all copy for accuracy, grammar, and style.Digital Media
Writes & updates Web content; specifically focusing on user experience and engagementResponsible for email marketing including publishing of monthly e-newsletter and automated/segmented campaigns.Search engine optimizationTracks and reports on key metrics and recommends course corrections and adjustments.Stays current on evolving trends and best practices in the e-mail and digital marketing space, particularly as it relates to nonprofits.Public Relations
Supports Chief Communications & Marketing Officer in writing and distributing press releases and media advisories.Provides research and backgrounding for story pitches.Serves as back-up to Chief Communications & Marketing Officer in handling media requests, arranging interviews, and other p.r. activities as needed.Project Management
Serves vital role within the Marketing & Brands team trafficking all projects the department is responsible for—from intake through production and delivery.Responsible for maintaining the departments project management system (currently using Monday.com)Other Related Duties as Assigned
Preferred Education and Demonstrated Experience
Bachelor’s degree in public relations, journalism, or communications.3-5 years prior experience in marketing communications preferred, agency experience a plus.Creative, collaborative team player.Highly attentive to detail.Portfolio of demonstrated results.Experience with Word Press, social media management software, email publishing, SEO and project management software a plus. Willingness to learn new platforms a must.
Working Conditions
This is a full-time salaried position with benefits. Monday-Friday on-site with minimal weekend and evening hours as needed.
Job Type
Full-time
Apply
Please submit resume AND portfolio of writing samples.
POSITION TITLE: Strategic Communications Manager
REPORTS TO: Chief Communications & Marketing Officer
Are you a creative, strategic, organized, amazing storyteller who is ready for your next step professionally?
Are you anxious to put your communications skills to work for the benefit of your community?
Are you ready to help blaze a trail and expand the brand of one of Central Ohio’s oldest and largest nonprofits?
Why LifeCare Alliance?
You will join a passionate corps of service providers who make meaningful differences in the lives we touch every day. We bring to life our tagline of Being There Matters™ in everything we do. We are the only daily provider of hot meals and a wellness check for seniors in central Ohio. We are the last free cancer clinic in the Midwest. We run the last two summer camps for youths with diabetes in the state. And much more. If we were not there, nearly 25,000 Ohioans would struggle to stay independent and in their own homes—where they want to be. When you join us, you experience the power and magic of being there and you will know that the work you are doing is important – because Being There Matters™.
We are a nationally recognized nonprofit human services organization serving individuals facing challenges that stem from medical conditions, disabilities or aging place. Among our signature services are Meals-on-Wheels, free cancer screenings and support, Help-at-Home, diabetes management, and much more!
We are currently seeking an accomplished communications profession who wants to take their next step in leading communications for us as we achieve our vision of a world where people can live on their own terms with dignity and independence.
This is an exciting time to join LifeCare Alliance as we continue rollout of our newly adopted brand. This position is part of the Marketing & Brands team which operates as an internal agency supporting the marketing of all programs, advancement, and administrative departments. Some of the key initiatives you will help lead include: the launch of a new Web site, exploration of novel ways of conveying our stories to our stakeholders, and helping establish and introduce key brand standards.
As the successful candidate, you are comfortable and experienced leading traditional, digital, email, and social communications programs. You’re experienced collaborating closely with a creative team including graphic designers, writers, videographers and others to tell compelling stories. You’re a self-starter, critical thinker, problem-solver with energy and enthusiasm for your profession and for expanding your creative horizons. You are deadline-driven and committed to excellence in marketing communications.
Principal Responsibilities/Essential Functions:
StrategyCollaborates with internal teams and program directors on strategies to drive brand awareness and influence with key stakeholders.Works closely with development, fundraising, events, and volunteer teams to advance mission.Acts as Account Executive for assigned programs and departments to establish strategic priorities and deliver marketing solutions to extend the reach of the Alliance to those in need of our services.Content Creation
Serves as a brand journalist for the Alliance as its primary storyteller. Seeks out stories and interviews with clients to develop narratives about the impact of Alliance services for the purpose of influencing donors, volunteers, and key stakeholders.Works with programs to identify clients to feature in impact stories for fundraising appeals, annual reports, grant reports, videos and media interviews. Conducts phone and in-person interviews for features.Writes short- and long-form content, collateral materials, Web site copy, email campaigns, and video scripts.Establishes the Alliance’s thought leadership strategy.Works with graphic designer & video producer to deliver final content in polished form.Supports social media team in creative concepts and messaging.Diligently edits and proofreads all copy for accuracy, grammar, and style.Digital Media
Writes & updates Web content; specifically focusing on user experience and engagementResponsible for email marketing including publishing of monthly e-newsletter and automated/segmented campaigns.Search engine optimizationTracks and reports on key metrics and recommends course corrections and adjustments.Stays current on evolving trends and best practices in the e-mail and digital marketing space, particularly as it relates to nonprofits.Public Relations
Supports Chief Communications & Marketing Officer in writing and distributing press releases and media advisories.Provides research and backgrounding for story pitches.Serves as back-up to Chief Communications & Marketing Officer in handling media requests, arranging interviews, and other p.r. activities as needed.Project Management
Serves vital role within the Marketing & Brands team trafficking all projects the department is responsible for—from intake through production and delivery.Responsible for maintaining the departments project management system (currently using Monday.com)Other Related Duties as Assigned
Preferred Education and Demonstrated Experience
Bachelor’s degree in public relations, journalism, or communications.3-5 years prior experience in marketing communications preferred, agency experience a plus.Creative, collaborative team player.Highly attentive to detail.Portfolio of demonstrated results.Experience with Word Press, social media management software, email publishing, SEO and project management software a plus. Willingness to learn new platforms a must.
Working Conditions
This is a full-time salaried position with benefits. Monday-Friday on-site with minimal weekend and evening hours as needed.
Job Type
Full-time
Apply
Please submit resume AND portfolio of writing samples.