Comcast
Analyst 4, Data Analytics & Business Intelligence-Marketing
Comcast, Philadelphia, Pennsylvania, United States, 19124
R376589
Be one of the first applicants, read the complete overview of the role below, then send your application for consideration.Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.Job Summary Responsible for working cross-functionally to collect data and develop analytic insights utilizing a variety of data sources. Imports, cleans, transforms, or manipulates data with the purpose of understanding or making conclusions from the data for decision making purposes. Prepares data for marketing campaign execution. Designs new methods and best practices for analysis and presentation of comparative data across marketing channels. Translates data to action through verbal and written analytic storytelling. Integrates knowledge of business and functional priorities. May be responsible for leading a team but does not directly manage people.Core Responsibilities
Build and implement actionable test design.Performs in depth research on root cause of data anomalies that are uncovered through normal course of analysis and proactively engages resources to correct.Crafts new methods and best practices for analysis and presentation of comparative data.Lead the development of a measurement framework for Media performance analytics.Responsible for Campaign list execution of direct response tactics through Adobe Campaign.Works multi-functionally with HQ, Regions, Enterprise Business Intelligence, Marketing Strategy and Media teams.Support adhoc analytical project requests and marketing business performance reporting.Leads discussions with business leaders and customers to understand and influence data and analysis needs and develop technical requirements.Analyzes large, sophisticated data to identify actionable business insights using self-service analytics and reporting tools.Queries disparate data platforms such as Teradata, SQL Server, and AWS.Combines data as needed from disparate data sources to complete analysis.Identifies key business drivers and insights by conducting exploratory data analysis and hypothesis testing.Analyzes the results of campaigns, offers or initiatives to measure their effectiveness and finds opportunities for improvement.Communicates findings clearly and concisely through presentations and effective data visualizations to Company executives and decision makers.Promotes and evangelizes a culture of excellence, data driven discussions, healthy skepticism, intellectual curiosity, knowledge sharing, and collaboration.Knows the latest emerging trends in analytics, statistics, and machine learning and applies them to business challenges.Consistent exercise of independent judgment and discretion in matters of significance.Regular, consistent, and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary.Other duties and responsibilities as assigned.Preferred Qualifications
Bachelor's degree or equivalent experienceProven background in Direct Response and Media Marketing channel performance, analytics and Key Performance Indicators.Comparable analytic experience within a marketing environment, preferably in direct responseProven leadership experience in the area of campaign performance tracking (Direct Mail, Email, Digital and Media channels).Adept at delivering infographics or distilling sophisticated data into graphical presentations.Expertise with several leading data and analytics tools, such as Excel, Tableau, SQL Server, Adobe Campaign, Adobe Analytics.Proficient in SQL to query large data platforms.Strong Analytic and critical thinking skillsStrong verbal and written communication skills.Employees at all levels are encouraged to:
Understand our Operating Principles; make them the guidelines for how you do your job.Always improving the customer experience - think and act in ways that put our customers first, give them flawless digital options at every touchpoint, and make them promoters of our products and services.Know your stuff - be hardworking learners, users, and advocates of our groundbreaking technology, products, and services, especially our digital tools and experiences.Win as a team - make big things happen by working together and being open-minded.Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making callbacks, and helping us elevate opportunities to do better for our customers.Strive for results and drive growth.Respect and promote inclusion and diversity.Do what's right for each other, our customers, investors, and our communities!What are the BENEFITS of Comcast?
Development and Advancement OpportunitiesEmployee Resource GroupsDay 1 Medical/Dental/Vision Insurance401k MatchingDiscounted Services (must reside in the footprint)Many more benefits and perks!Disclaimer This information has been crafted to indicate the general nature and level of work performed by employees in this role. It is not crafted to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.Comcast is an EOE/Veterans/Disabled/LGBT employer Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law. Comcast will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable law, including the Los Angeles Fair Chance Initiative for Hiring Ordinance and the San Francisco Fair Chance Ordinance.Education Bachelor's Degree. While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.Relevant Work Experience 7-10 YearsSalary National Pay Range: $75,441.17 USD-$176,815.23 USD. Comcast intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors such as experience. Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.
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Be one of the first applicants, read the complete overview of the role below, then send your application for consideration.Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.Job Summary Responsible for working cross-functionally to collect data and develop analytic insights utilizing a variety of data sources. Imports, cleans, transforms, or manipulates data with the purpose of understanding or making conclusions from the data for decision making purposes. Prepares data for marketing campaign execution. Designs new methods and best practices for analysis and presentation of comparative data across marketing channels. Translates data to action through verbal and written analytic storytelling. Integrates knowledge of business and functional priorities. May be responsible for leading a team but does not directly manage people.Core Responsibilities
Build and implement actionable test design.Performs in depth research on root cause of data anomalies that are uncovered through normal course of analysis and proactively engages resources to correct.Crafts new methods and best practices for analysis and presentation of comparative data.Lead the development of a measurement framework for Media performance analytics.Responsible for Campaign list execution of direct response tactics through Adobe Campaign.Works multi-functionally with HQ, Regions, Enterprise Business Intelligence, Marketing Strategy and Media teams.Support adhoc analytical project requests and marketing business performance reporting.Leads discussions with business leaders and customers to understand and influence data and analysis needs and develop technical requirements.Analyzes large, sophisticated data to identify actionable business insights using self-service analytics and reporting tools.Queries disparate data platforms such as Teradata, SQL Server, and AWS.Combines data as needed from disparate data sources to complete analysis.Identifies key business drivers and insights by conducting exploratory data analysis and hypothesis testing.Analyzes the results of campaigns, offers or initiatives to measure their effectiveness and finds opportunities for improvement.Communicates findings clearly and concisely through presentations and effective data visualizations to Company executives and decision makers.Promotes and evangelizes a culture of excellence, data driven discussions, healthy skepticism, intellectual curiosity, knowledge sharing, and collaboration.Knows the latest emerging trends in analytics, statistics, and machine learning and applies them to business challenges.Consistent exercise of independent judgment and discretion in matters of significance.Regular, consistent, and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary.Other duties and responsibilities as assigned.Preferred Qualifications
Bachelor's degree or equivalent experienceProven background in Direct Response and Media Marketing channel performance, analytics and Key Performance Indicators.Comparable analytic experience within a marketing environment, preferably in direct responseProven leadership experience in the area of campaign performance tracking (Direct Mail, Email, Digital and Media channels).Adept at delivering infographics or distilling sophisticated data into graphical presentations.Expertise with several leading data and analytics tools, such as Excel, Tableau, SQL Server, Adobe Campaign, Adobe Analytics.Proficient in SQL to query large data platforms.Strong Analytic and critical thinking skillsStrong verbal and written communication skills.Employees at all levels are encouraged to:
Understand our Operating Principles; make them the guidelines for how you do your job.Always improving the customer experience - think and act in ways that put our customers first, give them flawless digital options at every touchpoint, and make them promoters of our products and services.Know your stuff - be hardworking learners, users, and advocates of our groundbreaking technology, products, and services, especially our digital tools and experiences.Win as a team - make big things happen by working together and being open-minded.Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making callbacks, and helping us elevate opportunities to do better for our customers.Strive for results and drive growth.Respect and promote inclusion and diversity.Do what's right for each other, our customers, investors, and our communities!What are the BENEFITS of Comcast?
Development and Advancement OpportunitiesEmployee Resource GroupsDay 1 Medical/Dental/Vision Insurance401k MatchingDiscounted Services (must reside in the footprint)Many more benefits and perks!Disclaimer This information has been crafted to indicate the general nature and level of work performed by employees in this role. It is not crafted to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.Comcast is an EOE/Veterans/Disabled/LGBT employer Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law. Comcast will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable law, including the Los Angeles Fair Chance Initiative for Hiring Ordinance and the San Francisco Fair Chance Ordinance.Education Bachelor's Degree. While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.Relevant Work Experience 7-10 YearsSalary National Pay Range: $75,441.17 USD-$176,815.23 USD. Comcast intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors such as experience. Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.
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