Beck Region - Modern Woodmen of America
Vice President of Marketing and Audience Development
Beck Region - Modern Woodmen of America, Charlotte, North Carolina, United States, 28269
REPORTS/RELATIONSHIPS:
Check all associated application documentation thoroughly before clicking on the apply button at the bottom of this description.The Vice President of Marketing and Audience Development reports to the President and Chief Executive Officer and manages a team of six direct reports.POSITION DESCRIPTION: Vice President of Marketing and Audience DevelopmentBASIC FUNCTIONS:The Vice President of Marketing and Audience Development is responsible for overseeing the strategic planning, development, and execution of the Charlotte Symphony Orchestra’s marketing, advertising, and audience engagement initiatives. They are responsible for leading the marketing operation and meeting or exceeding earned revenue with a strong emphasis and understanding of subscription acquisition and retention.Specific duties will include, but not necessarily be limited to:•Develop, direct, and guide all marketing campaign strategies/plans and spending for both subscription and single-ticket marketing across all marketing channels – both traditional and digital – with solid understanding of direct mail, digital marketing (web content, email, social media, video ads, display advertising, and SEM), content marketing, advertising, out-of-home advertising, radio, etc.•Manage and develop the marketing, communications, and ticket sales team – six direct reports.•Handle ongoing single-ticket dynamic pricing and inventory management efforts to optimize revenue; assist in concert pricing.•Analyze sales patterns and pacing, campaign results, and ticket history to determine and/or change the course of campaign strategies and spends; project manage high-level campaigns as necessary.•Manage ticket sales office and telemarketing teams to increase subscriber base and audiences.•Ensure brand standards and brand communication strategies are consistently maintained and applied through all touch points and communication platforms.•Develop content marketing and audience development/cultivation programs to support ticket sales and build strong relationships with our audiences.•Work effectively with creatives, data analytics, and other outside vendors and consultants.•Develop effort for patron retention and frequency-building efforts, including subscriber and single-ticket retention and loyalty programs.•Oversee communications personnel in the collaboration and coordination with other internal departments on marketing-related matters to promote proper flow of information as it relates to marketing responsibilities.•Oversee external communications and public relations activities/strategies.•Concert duty and attendance and miscellaneous duties as required.REQUIREMENTS:•At least five years of senior-level experience in marketing, communications, business, or a related field or equivalent combination of education and experience, including management experience leading a team and collaborating with peers.•Passion for the organization’s mission, growth, impact, and lasting value.•Superior writing and presentation skills.•Strong business acumen.•Thorough understanding of, and deep experience in, modern marketing; familiarity and expertise with marketing automation, machine learning, and other forms of artificial intelligence is desired.•Experience building a digital ecosystem.•Strong hands-on analytical skills, and data-driven decision-making skills.•Adaptive, creative, strategic, and forward-thinking about mission and patron experience.•Ability to collaborate effectively with peers across all departments within CSO.•Undergraduate degree in business administration, with an emphasis on marketing or a related field, preferred.
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Check all associated application documentation thoroughly before clicking on the apply button at the bottom of this description.The Vice President of Marketing and Audience Development reports to the President and Chief Executive Officer and manages a team of six direct reports.POSITION DESCRIPTION: Vice President of Marketing and Audience DevelopmentBASIC FUNCTIONS:The Vice President of Marketing and Audience Development is responsible for overseeing the strategic planning, development, and execution of the Charlotte Symphony Orchestra’s marketing, advertising, and audience engagement initiatives. They are responsible for leading the marketing operation and meeting or exceeding earned revenue with a strong emphasis and understanding of subscription acquisition and retention.Specific duties will include, but not necessarily be limited to:•Develop, direct, and guide all marketing campaign strategies/plans and spending for both subscription and single-ticket marketing across all marketing channels – both traditional and digital – with solid understanding of direct mail, digital marketing (web content, email, social media, video ads, display advertising, and SEM), content marketing, advertising, out-of-home advertising, radio, etc.•Manage and develop the marketing, communications, and ticket sales team – six direct reports.•Handle ongoing single-ticket dynamic pricing and inventory management efforts to optimize revenue; assist in concert pricing.•Analyze sales patterns and pacing, campaign results, and ticket history to determine and/or change the course of campaign strategies and spends; project manage high-level campaigns as necessary.•Manage ticket sales office and telemarketing teams to increase subscriber base and audiences.•Ensure brand standards and brand communication strategies are consistently maintained and applied through all touch points and communication platforms.•Develop content marketing and audience development/cultivation programs to support ticket sales and build strong relationships with our audiences.•Work effectively with creatives, data analytics, and other outside vendors and consultants.•Develop effort for patron retention and frequency-building efforts, including subscriber and single-ticket retention and loyalty programs.•Oversee communications personnel in the collaboration and coordination with other internal departments on marketing-related matters to promote proper flow of information as it relates to marketing responsibilities.•Oversee external communications and public relations activities/strategies.•Concert duty and attendance and miscellaneous duties as required.REQUIREMENTS:•At least five years of senior-level experience in marketing, communications, business, or a related field or equivalent combination of education and experience, including management experience leading a team and collaborating with peers.•Passion for the organization’s mission, growth, impact, and lasting value.•Superior writing and presentation skills.•Strong business acumen.•Thorough understanding of, and deep experience in, modern marketing; familiarity and expertise with marketing automation, machine learning, and other forms of artificial intelligence is desired.•Experience building a digital ecosystem.•Strong hands-on analytical skills, and data-driven decision-making skills.•Adaptive, creative, strategic, and forward-thinking about mission and patron experience.•Ability to collaborate effectively with peers across all departments within CSO.•Undergraduate degree in business administration, with an emphasis on marketing or a related field, preferred.
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