Amazon
Principal Social Monetization Lead, Creative Ad Studio
Amazon, Culver City, California, United States, 90232
Description
Wondery is seeking an experienced social media monetization leader to develop, implement, and execute a scalable strategy that drives meaningful revenue impact. Reporting to the Head of the Creative Ad Studio, this role will be responsible for leveraging Wondery's host talent and content across social media platforms to achieve the company's overall business goals.
Key job responsibilities
Develop and own the social media monetization strategy for Wondery, continuously analyzing audience data, engagement metrics, and revenue performance to identify opportunities for growth and optimization.
Leverage market research to set strategic business goals and work with the Revenue Operations & Strategy team to establish CPMs and pricing models for social packages, as well as contribute to media plans for sponsorship campaigns with social elements.
Partner closely with podcast hosts and the Partner Management team to seamlessly integrate monetization into social content.
Collaborate with the Creative Strategy team to ideate and present compelling social sponsorship opportunities that can be packaged with larger show or tentpole offerings.
Manage the end-to-end execution of social monetization tactics, including branded content and platform-specific features
Manage workflow with internal and third party specialists and drive cross-functional efforts with the content, marketing, sales and partner teams
Day-to-day management of paid social campaigns, inclusive of asset creation (liaising with content + marketing teams to provide direction on clips, copy, design and product integration), trafficking, pacing, optimization, and reporting
Manage creative specs and timelines with client creative teams
Author creative best practices for social ad products, train internal and external parties on use, and develop a mechanism to track output to maintain a high creative bar
Establish KPIs and reporting mechanisms to track the success of monetization efforts and inform future strategy; utilize data analytics and social listening tools to track performance, brand lift, and optimize campaigns for maximum ROI
Serve as the trusted platform advisor on social media monetization, staying up-to-date on platform features, advertising products, and emerging models to advise the Advertising organization.
Align social media strategies with the overall marketing team to amplify brand initiatives and achieve cohesive consumer experiences.
About the team
Wondery, an Amazon company, is a premium podcast studio known for character-driven, binge-worthy stories including Dr. Death, British Scandal, Even the Rich and Business Wars, as well as distribution of hit partner shows MrBallen, Morbid, and How I Built This. Wondery was behind six of the “Top 25 New Shows of 2023” (according to Podtrac) and is the #3 podcast network in the US (according to Podtrac and Triton) including Exposed, Ghost Story, Stolen Hearts, MrBallen’s Medical Mysteries, Frozen Head, and Spellcaster. 54 shows from Wondery have hit #1 on Apple Podcasts. Many Wondery podcasts have been adapted for scripted television or streaming series, including Dr. Death and Joe vs Carole on Peacock and The Shrink Next Door and WeCrashed on Apple TV+. Wondery has gained critical acclaim and commercial success for its immersive approach to sonic, emotionally driven storytelling. The Wondery app offers a unique, personalized, podcast-first listening experience, including access to its premium offering Wondery+. With Wondery+, fans get a premium listening experience, including exclusive podcasts, early access to new episodes of hit shows, ad-free listening, merch discounts, live streamed events, and more.
Basic Qualifications
10+ years of professional non-internship marketing experience
Experience using data and metrics to drive improvements
Experience driving direction and alignment with cross-functional teams
Experience managing influencer marketing campaigns and building effective partnerships with talent and/or social media partners
Experience with digital advertising technologies, including ad networks, programmatic advertising, and social commerce integrations.
Preferred Qualifications
Experience packaging social opportunities, implementing social media monetization strategies and driving revenue growth for shows/content and top talent
Experience working within the sports and entertainment verticals and strong understanding of video production
In-depth understanding of Instagram, Facebook, TikTok, YouTube and X platform features, advertising capabilities, algorithms and creator monetization tools
Creative thinking and the ability to generate innovative ideas for content and engagement
Experience with digital advertising technologies, including ad networks, programmatic advertising, and social commerce integrations
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $153,000/year in our lowest geographic market up to $252,900/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
Wondery is seeking an experienced social media monetization leader to develop, implement, and execute a scalable strategy that drives meaningful revenue impact. Reporting to the Head of the Creative Ad Studio, this role will be responsible for leveraging Wondery's host talent and content across social media platforms to achieve the company's overall business goals.
Key job responsibilities
Develop and own the social media monetization strategy for Wondery, continuously analyzing audience data, engagement metrics, and revenue performance to identify opportunities for growth and optimization.
Leverage market research to set strategic business goals and work with the Revenue Operations & Strategy team to establish CPMs and pricing models for social packages, as well as contribute to media plans for sponsorship campaigns with social elements.
Partner closely with podcast hosts and the Partner Management team to seamlessly integrate monetization into social content.
Collaborate with the Creative Strategy team to ideate and present compelling social sponsorship opportunities that can be packaged with larger show or tentpole offerings.
Manage the end-to-end execution of social monetization tactics, including branded content and platform-specific features
Manage workflow with internal and third party specialists and drive cross-functional efforts with the content, marketing, sales and partner teams
Day-to-day management of paid social campaigns, inclusive of asset creation (liaising with content + marketing teams to provide direction on clips, copy, design and product integration), trafficking, pacing, optimization, and reporting
Manage creative specs and timelines with client creative teams
Author creative best practices for social ad products, train internal and external parties on use, and develop a mechanism to track output to maintain a high creative bar
Establish KPIs and reporting mechanisms to track the success of monetization efforts and inform future strategy; utilize data analytics and social listening tools to track performance, brand lift, and optimize campaigns for maximum ROI
Serve as the trusted platform advisor on social media monetization, staying up-to-date on platform features, advertising products, and emerging models to advise the Advertising organization.
Align social media strategies with the overall marketing team to amplify brand initiatives and achieve cohesive consumer experiences.
About the team
Wondery, an Amazon company, is a premium podcast studio known for character-driven, binge-worthy stories including Dr. Death, British Scandal, Even the Rich and Business Wars, as well as distribution of hit partner shows MrBallen, Morbid, and How I Built This. Wondery was behind six of the “Top 25 New Shows of 2023” (according to Podtrac) and is the #3 podcast network in the US (according to Podtrac and Triton) including Exposed, Ghost Story, Stolen Hearts, MrBallen’s Medical Mysteries, Frozen Head, and Spellcaster. 54 shows from Wondery have hit #1 on Apple Podcasts. Many Wondery podcasts have been adapted for scripted television or streaming series, including Dr. Death and Joe vs Carole on Peacock and The Shrink Next Door and WeCrashed on Apple TV+. Wondery has gained critical acclaim and commercial success for its immersive approach to sonic, emotionally driven storytelling. The Wondery app offers a unique, personalized, podcast-first listening experience, including access to its premium offering Wondery+. With Wondery+, fans get a premium listening experience, including exclusive podcasts, early access to new episodes of hit shows, ad-free listening, merch discounts, live streamed events, and more.
Basic Qualifications
10+ years of professional non-internship marketing experience
Experience using data and metrics to drive improvements
Experience driving direction and alignment with cross-functional teams
Experience managing influencer marketing campaigns and building effective partnerships with talent and/or social media partners
Experience with digital advertising technologies, including ad networks, programmatic advertising, and social commerce integrations.
Preferred Qualifications
Experience packaging social opportunities, implementing social media monetization strategies and driving revenue growth for shows/content and top talent
Experience working within the sports and entertainment verticals and strong understanding of video production
In-depth understanding of Instagram, Facebook, TikTok, YouTube and X platform features, advertising capabilities, algorithms and creator monetization tools
Creative thinking and the ability to generate innovative ideas for content and engagement
Experience with digital advertising technologies, including ad networks, programmatic advertising, and social commerce integrations
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $153,000/year in our lowest geographic market up to $252,900/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.