YouTube Lead Producer (AJC)
Cox Enterprises, Atlanta, Georgia, United States, 30349
Empower people today to build a better future for the next generation
The AJC’s mission is to be the most essential and engaging source of news and information for the people of Atlanta, of Georgia and the South. To achieve that mission, we will transform ourselves from a storied daily newspaper into a modern media company. Where reporters, product ninjas, video/audio masters, digital gurus and many more are delivering work across diverse creative platforms, industries and borders.
Are you the right applicant for this opportunity Find out by reading through the role overview below.To help us achieve this, we are seeking someone to help lead the social media team in day-to-day execution of our new strategy on YouTube.This person will work closely with the Social Editor and Video production team, participating in daily and weekly planning calls with the content teams and leadership to ensure that we are presenting our top news to our audience and driving engagement.This position will lead efforts to test, measure and iterate on a variety of strategies to build audience and increase engagement, with a strong emphasis on results and metrics-driven decision making.While this position allows hybrid work, it will be based in metro Atlanta and the producer will be expected to be onsite in our Atlanta office on a regular basis.In this position you will:
In partnership with the Social Editor, own the execution of daily plans for news coverage on YouTube, with the goal of increasing engagement and CTRs.Coach other social producers on best practices.Act as lead for placement, prioritization, and positioning during breaking news (during shift hours).Showcase our highest-value content and grow audience engagement with all our products.Work with leaders to execute strategy for increasing engagement and conversions on our platforms with a focus on YouTube.Work with video producers, editors and writers on innovative packages and new ways of storytelling on YouTube.Optimize existing videos and playlists to package the AJC’s video for discovery.Qualifications:
What we expect you to have to be ready:Bachelor’s degree preferably in a related field.With a BA, at least 6 years of experience in a fast-paced operational role. The right candidate could also have a different combination, such as a master’s degree and 4+ years’ experience; a Ph.D. and 2+ years of experience; or 10 years’ experience in a related field without a degree.Strong preference for at least 3 years of experience as a YouTube producer and programmer in a fast-paced operational role.Experience in managing news platforms to drive reader engagement and build brands.Experience in journalism and strong news judgement.Knowledge on the most recent trends in digital video.An ability to take and give constructive criticism.Passion and belief in local, regional and statewide journalism and its role as a societal change agent.Familiarity and experience in using audience metrics to drive tactical as well as strategic decisions on content production and resource allocation.Understanding of journalism standards and media ethics.Reliable automobile transportation required.Reliable internet service for remote work environment required.Ability to work weekend and unusual hours as dictated by news events.Preferred Experience in one or more of the following:
Newspapers, magazines, media, technology, or related field.Experience working in a breaking news environment.Social, interactive, or digital media.Education:
Bachelor’s degree preferably in journalism or related field.Direct experience in a similar role may be substituted for education.
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Are you the right applicant for this opportunity Find out by reading through the role overview below.To help us achieve this, we are seeking someone to help lead the social media team in day-to-day execution of our new strategy on YouTube.This person will work closely with the Social Editor and Video production team, participating in daily and weekly planning calls with the content teams and leadership to ensure that we are presenting our top news to our audience and driving engagement.This position will lead efforts to test, measure and iterate on a variety of strategies to build audience and increase engagement, with a strong emphasis on results and metrics-driven decision making.While this position allows hybrid work, it will be based in metro Atlanta and the producer will be expected to be onsite in our Atlanta office on a regular basis.In this position you will:
In partnership with the Social Editor, own the execution of daily plans for news coverage on YouTube, with the goal of increasing engagement and CTRs.Coach other social producers on best practices.Act as lead for placement, prioritization, and positioning during breaking news (during shift hours).Showcase our highest-value content and grow audience engagement with all our products.Work with leaders to execute strategy for increasing engagement and conversions on our platforms with a focus on YouTube.Work with video producers, editors and writers on innovative packages and new ways of storytelling on YouTube.Optimize existing videos and playlists to package the AJC’s video for discovery.Qualifications:
What we expect you to have to be ready:Bachelor’s degree preferably in a related field.With a BA, at least 6 years of experience in a fast-paced operational role. The right candidate could also have a different combination, such as a master’s degree and 4+ years’ experience; a Ph.D. and 2+ years of experience; or 10 years’ experience in a related field without a degree.Strong preference for at least 3 years of experience as a YouTube producer and programmer in a fast-paced operational role.Experience in managing news platforms to drive reader engagement and build brands.Experience in journalism and strong news judgement.Knowledge on the most recent trends in digital video.An ability to take and give constructive criticism.Passion and belief in local, regional and statewide journalism and its role as a societal change agent.Familiarity and experience in using audience metrics to drive tactical as well as strategic decisions on content production and resource allocation.Understanding of journalism standards and media ethics.Reliable automobile transportation required.Reliable internet service for remote work environment required.Ability to work weekend and unusual hours as dictated by news events.Preferred Experience in one or more of the following:
Newspapers, magazines, media, technology, or related field.Experience working in a breaking news environment.Social, interactive, or digital media.Education:
Bachelor’s degree preferably in journalism or related field.Direct experience in a similar role may be substituted for education.
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