Digitas
Manager Commerce Media
Digitas, Chicago, Illinois, United States, 60290
Job Description
Interested in this role You can find all the relevant information in the description below.We’re looking for an outstanding
Manager
—someone who can win the hearts of clients, inspire junior staff, and skillfully juggle multiple pieces of business. This is an opportunity for a digital media star, with Retail Media Network experience, to actively drive performance for one of the largest brands on the planet. In this role, you can make a real difference in our clients’ business and our own.
Sound like you? Read on.
As Manager of Commerce Media, you’ll manage the strategic components within integrated RMN Search and Display campaigns. You will lead a team of Sr Analysts and Analysts within the Digitas Commerce Media team to establish performance metrics, report results, and foster client and vendor relationships. You’ll identify optimizations, support the build of client decks, and attend client meetings as the face of our digital media plans.
Most importantly, you must possess a strong inner drive to bring your RMN expertise across Amazon, Roundel, Walmart Connect, KPM, Instacart, Criteo, Citrus, and other key retailers’ search and display offerings to a growing team and enjoy working with some of the finest minds in the industry.
Day to day your role includes:
Serving as a primary contact for day-to-day clients
Developing and maintaining strong relationships with platform and publisher partners in the industry
Spearheading the development of search and display strategies and analyses for clients (e.g., keyword recommendation, day-parting, timing/scheduling strategy)
Supporting Associate Director in monthly QBR and MMM reporting deliverables
Overseeing Sr Analysts and Analysts and ensuring daily search campaign monitoring, optimization, reporting, and testing
Establishing and driving Retail Media activations best practices to assimilate across tactics and activations
Maintaining a level of quality assurance and accountability for delivering campaigns and executions with precision
Writing and delivering media strategies, and overseeing the translation of these strategies into final media recommendations to be presented to clients
Ensuring that media deliverables meet and align with client goals and objectives
Leading retailer and vendor RFPs, with attention to audience targeting strategy and use of best practices
Overseeing performance forecasts, budget allocations, and providing data-based rationale for these recommendations
Prioritizing teamwork and delegating responsibilities
Providing creative solutions to client challenges
Understanding big picture implications and how insights can be applied in other programs and environments
Understanding and explaining attribution model across retail search partners
Fostering relationships with internal teams (Strategy, Data & Analytics, and other capabilities) and external teams while managing multiple client stakeholders
Developing and maintaining quality control procedures for campaign implementations
Understanding and effectively communicating our value proposition, technology, and processes as related to the growth of current and prospective agency accounts
Adopting established account management standards and program management best practices, but continuing to find process improvements
Planning, organizing, and managing all aspects of meetings, from scheduling, developing agendas, leading calls to follow-up
Participating in regular sessions to share and learn new strategies for optimizing and enhancing campaign performance
Active knowledge sharing with capability and broader agency
Embracing and encouraging a culture based on teamwork, collaboration, and intellectual curiosity
Contributing to Commerce COE to support capability development across the agency
Assisting in the development and documentation of best practices for improving communication and collaboration within the team and the group
Qualifications:
A four-year degree and 5 to 7 years of digital media experience
Prior experience managing direct report(s) preferred
Strong familiarity with retail media search and display activations and platform capabilities. A clear understanding of media planning and buying process (multi-channel knowledge and Criteo, Citrus, Instacart, Target, Amazon, Walmart, Kroger, etc. search or display experience preferred)
In-depth understanding of media planning and programmatic buying, and familiarity with The Trade Desk or similar buying platforms
Knowledge of DSP platforms and active campaign optimization experience
Keen attention to detail and an analytical approach to achieving objectives
Understanding and experience with campaign automation tools (i.e., Skai (Kenshoo), Pacvue)
Solid quantitative and research skills, and proven data interpretation capability
Fluency with Microsoft Office (Word, PowerPoint, Excel).
Excellent client presence and ability to lead discussions with internal and external leadership
Strong ability to understand client objectives and how they translate into search and media strategies
Excellent communication and writing skills—you’re poised, precise, and above all, kind when relating to others
Willingness to travel as needed – you’re open to new places, new faces, and new ideas
#J-18808-Ljbffr
Interested in this role You can find all the relevant information in the description below.We’re looking for an outstanding
Manager
—someone who can win the hearts of clients, inspire junior staff, and skillfully juggle multiple pieces of business. This is an opportunity for a digital media star, with Retail Media Network experience, to actively drive performance for one of the largest brands on the planet. In this role, you can make a real difference in our clients’ business and our own.
Sound like you? Read on.
As Manager of Commerce Media, you’ll manage the strategic components within integrated RMN Search and Display campaigns. You will lead a team of Sr Analysts and Analysts within the Digitas Commerce Media team to establish performance metrics, report results, and foster client and vendor relationships. You’ll identify optimizations, support the build of client decks, and attend client meetings as the face of our digital media plans.
Most importantly, you must possess a strong inner drive to bring your RMN expertise across Amazon, Roundel, Walmart Connect, KPM, Instacart, Criteo, Citrus, and other key retailers’ search and display offerings to a growing team and enjoy working with some of the finest minds in the industry.
Day to day your role includes:
Serving as a primary contact for day-to-day clients
Developing and maintaining strong relationships with platform and publisher partners in the industry
Spearheading the development of search and display strategies and analyses for clients (e.g., keyword recommendation, day-parting, timing/scheduling strategy)
Supporting Associate Director in monthly QBR and MMM reporting deliverables
Overseeing Sr Analysts and Analysts and ensuring daily search campaign monitoring, optimization, reporting, and testing
Establishing and driving Retail Media activations best practices to assimilate across tactics and activations
Maintaining a level of quality assurance and accountability for delivering campaigns and executions with precision
Writing and delivering media strategies, and overseeing the translation of these strategies into final media recommendations to be presented to clients
Ensuring that media deliverables meet and align with client goals and objectives
Leading retailer and vendor RFPs, with attention to audience targeting strategy and use of best practices
Overseeing performance forecasts, budget allocations, and providing data-based rationale for these recommendations
Prioritizing teamwork and delegating responsibilities
Providing creative solutions to client challenges
Understanding big picture implications and how insights can be applied in other programs and environments
Understanding and explaining attribution model across retail search partners
Fostering relationships with internal teams (Strategy, Data & Analytics, and other capabilities) and external teams while managing multiple client stakeholders
Developing and maintaining quality control procedures for campaign implementations
Understanding and effectively communicating our value proposition, technology, and processes as related to the growth of current and prospective agency accounts
Adopting established account management standards and program management best practices, but continuing to find process improvements
Planning, organizing, and managing all aspects of meetings, from scheduling, developing agendas, leading calls to follow-up
Participating in regular sessions to share and learn new strategies for optimizing and enhancing campaign performance
Active knowledge sharing with capability and broader agency
Embracing and encouraging a culture based on teamwork, collaboration, and intellectual curiosity
Contributing to Commerce COE to support capability development across the agency
Assisting in the development and documentation of best practices for improving communication and collaboration within the team and the group
Qualifications:
A four-year degree and 5 to 7 years of digital media experience
Prior experience managing direct report(s) preferred
Strong familiarity with retail media search and display activations and platform capabilities. A clear understanding of media planning and buying process (multi-channel knowledge and Criteo, Citrus, Instacart, Target, Amazon, Walmart, Kroger, etc. search or display experience preferred)
In-depth understanding of media planning and programmatic buying, and familiarity with The Trade Desk or similar buying platforms
Knowledge of DSP platforms and active campaign optimization experience
Keen attention to detail and an analytical approach to achieving objectives
Understanding and experience with campaign automation tools (i.e., Skai (Kenshoo), Pacvue)
Solid quantitative and research skills, and proven data interpretation capability
Fluency with Microsoft Office (Word, PowerPoint, Excel).
Excellent client presence and ability to lead discussions with internal and external leadership
Strong ability to understand client objectives and how they translate into search and media strategies
Excellent communication and writing skills—you’re poised, precise, and above all, kind when relating to others
Willingness to travel as needed – you’re open to new places, new faces, and new ideas
#J-18808-Ljbffr