Associate Director, HCP Media Strategy & Planning New York, NY

PHM is the leading health media agency in the US. We are designed for—and dedicated to—delivering solutions that connect people with meaningful health and wellness solutions every day. Guided by our genuine passion for health and wellness, our work across the entire media ecosystem helps patients navigate the most important moments of their healthcare journeys.

Scroll down to find an indepth overview of this job, and what is expected of candidates Make an application by clicking on the Apply button.While we have grown to be the No. 1 agency in our industry, at heart we're still a startup. It's that energy and spirit of innovation that allows us to create bold and meaningful "health media firsts" for our clients, and to do it all with #phmlove.

Job DescriptionThe

Associate Director, Media Planning & Strategy

defines daily functional management of client needs and leads the daily work of the Strategy team who possess deep expertise in HCP. You will report to either the Director, Strategy or VP, Strategy.

This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.

Your Impact:

You will possess a deep understanding of the HCP (Health Care Professional) audience

You will further develop your expertise in different media research tools

You will provide support to the Director, Strategy and VP, Strategy

You will manage a team of direct and indirect reports including the following areas:

Onboarding

Performance Management

Provide training on processes and tools

Manage and delegate team workload

Responsible for the outcomes and deliverables of the team

Coach team to achieve client and agency requests

You will manage multiple client accounts and specialize in HCP planning and strategy and will transition between them conducting the following activities:

You will provide the initial perspectives on media strategies

You will provide input to client to help shape their marketing priorities

You will develop a daily relationship with appropriate clients on assigned brands

You will oversee overall media strategy, approach, and plan on each account

You will manage the media channel mix and initial budget allocation & rationale

You will represent the interests of other capability teams in client and agency partner meetings

You will collaborate with internal leaders to ensure strategic agreement of deliverables with client needs

Push for continuous improvement of self, team, and client deliverables

You may be asked to contribute to new business and organic growth efforts

Qualifications

5+ years media planning experience

2+ years HCP media planning and media strategy experience

2+ years management experience

1+ year of cross-channel media planning experience

Experience with standard media research and planning tools

Additional InformationOur Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow. Our benefits package includes medical coverage, dental, vision, disability, 401K, and parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $73,500 - $115,500. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and we reserve the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 6/17/2024.

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