Marketing Manager

Do you want to help revolutionize a major industry? At Unibail-Rodamco-Westfield (URW), youll have the opportunity to impact the future of real estate by developing innovative and engaging places that reinvent being together. Come join a team that builds excitement about working at URW. Youll get to work with leaders who are passionate about tackling changing consumer behavior with innovative experiences. All this bold vision means the company culture embraces evolution and change. If you're passionate about URW and looking to learn and grow, then we look forward to reviewing your application!We are currently looking for our:Marketing ManagerJob DescriptionAs Marketing Manager your primary objective is to support the management of the marketing program for Westfield Garden State Plaza to execute short- and long-term plans that drive sales, traffic, and NOI growth. The right candidate will be a strong brand marketer who brings passion, creative thinking, and big ideas, with an awareness in retail and strong knowledge of social media and emerging trends. Leading conversations with our retailers, this individual will help to drive sales and traffic to the shopping center through supporting strategic digital and OOH campaigns, public relations, social media engagement, community partnerships and in-center events. We are looking for an individual who is a strategic thinker, creatively minded, and hands on.You will support the property with marketing functions including but not limited to collaboration with the corporate team around local marketing and events strategy, interpretations and execution of national brand programs, driving awareness and supporting client event activations and pop-ups, budget management, campaign execution and measurement, ensuring that business needs and KPIs are met.Day-to-day responsibilities will include working closely with the Marketing Director, Senior General Manager, Events (Westfield Rise our inhouse retail media agency), Operating Management, Tenant Coordination, Facilities, and Corporate Marketing Teams.CONSUMER MARKETING & COMMUNICATIONCollaborate with Marketing Director to develop and implement comprehensive marketing plan aligned with business goals, focusing on expanding market share, driving traffic, growing retail and entertainment sales, and increasing digital audience acquisition and engagement, particularly Westfield app usageConceptualize and execute innovative marketing programs and initiatives, challenging the industry standard while placing an emphasis on the customer.Manage relationships and processes with key internal departments (digital, brand, and events) for day-to-day operations including but not limited to website, email, social media and digital content , sales, and data & insights.Develop relationships with retailers to support openings, drive sales, promote deals, support events, and showcase offerings.Partner with Westfield Rise on client activations, maximizing awareness and reach, strengthening positioning, utilizing all marketing and PR channels.Work in partnership with social media team to build out monthly content calendar and coordinate content production, ideate and conceptualize engaging content, with a keen eye for detail, and the both the latest and emerging trends.Create presentations, recaps and documentation with a business and marketing driven focus with the ability to develop, discern and evaluate content.Work collaboratively and autonomously on multiple projects simultaneously with cross-functional teams to bring strategies to life.Demonstrable experience in marketing, particularly digital, with the potential and attitude required to learn.Up to date with the latest popular culture, retail, and lifestyle trends.Understand digital and social media channels, analytics, and best practices in conjunction with traditional media and marketing channels.Ensure all communication meets URW brand guidelines, standards, and tone.STRATEGIC & FINANCIALWork with the Senior General Manager and Marketing Director to create the annual marketing plan and allocate marketing resources to align with centers business plan and asset strategy.Manage incoming invoices and budget tracker, ensuring vendors are paid in a timely manner Review and interpret local, national, and global competitor activities and behavior for trends and potential ideas/application to URW and future campaigns.Ability to understand and communicate sales, retailer revenue, kick-outs, and percentage rent.OPERATIONALDevelop strong retailer relations by establishing and maintaining a thorough understanding of the retail and entertainment business.Solicit and encourage tenant participation, support, and integration into marketing programs as an effort to promote their business and add value to the overall center marketing plan.Collaborate with the Senior General Manager, Marketing Director and asset partners on the development and execution of marketing campaigns that leverage opportunity for additional revenue.Review and report on all major campaigns ensuring quantitative and qualitative measurability, sharing results with key stakeholders and senior leadership.Have a detailed understanding of interpretation center sales and traffic performance metrics, and industry benchmarking.What We Are Looking ForB.A. or B.S. degree preferred or equivalent experience.3 to 5 years of Marketing experience in either a retail, shopping center, sports, or entertainment environment.Strong business acumen, strategic orientation, and general operation experience.Detail-oriented with effective time management skills, ensuring deadlines are met.Strength in leadership,...Equal Opportunity Employer - minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity