Prisma Health
Director, Digital Marketing & Consumer Engagement
Prisma Health, Greenville, South Carolina, us, 29610
Inspire health. Serve with compassion. Be the difference.Job SummaryAs a key member of the marketing and communications leadership team, the Director of Digital Marketing and Consumer Engagement will develop and implement strategic marketing plans that advance Prisma Health's priorities, growth goals and reputational brand as an integrated health system committed to expanding access to high quality care, enhancing patient experience and being a workplace of choice.
The digital marketing leader directs the strategy, development, execution and maintenance of Prisma Health digital and social marketing activities that prioritize humanizing our brand across the health system. Overseeing a team of digital marketing professionals, the leader collaborates with Prisma Health leadership/staff to create digital marketing strategies and tactics, digital content strategies and website development plans as well as analyzes digital programs to ensure implementation of customer-centric digital best practices.
Essential FunctionsAll team members are expected to be knowledgeable and compliant with Prisma Health's values: Inspire health. Serve with compassion. Be the difference.
Steers website and digital vision while promoting customer satisfaction and propelling web-based prospect pipeline.
Oversees the planning, design, execution, and maintenance of web assets with a focus on creating a modernized, user-friendly, and mobile-first experience optimizing site performance and the user journey at every turn. Implements strategies to continuously optimize website performance, user experience, customer satisfaction, and conversation rates.
Assists in mapping out consumer, patient, and health plan member journeys, bring consumer insights to strategic business partners, identify actionable opportunities to address gaps in services based on consumer aspirations, as well as to assist in solving consumer/patient pain points.
Leads a team to incorporate brand strategy and experience, creative delivery, go-to-market content, paid media, and website and digital strategy. Collaborates closely with cross-functional teams to align digital marketing initiatives with overall brand messaging, service line initiatives, and seasonal/awareness campaigns.
Develops and executes a comprehensive owned channels strategy, including website, email marketing, mobile apps, social media, and other digital assets, aligned with overall marketing objectives.
Monitors and analyzes key performance metrics across owned channels, providing insights and recommendations to optimize campaigns, improve conversion rates, and increase ROI.
Ensures compliance with relevant regulations, including data privacy laws, and maintain a strong focus on ethical marketing practices.
Oversees the management of the company's social media presence, developing strategies to increase engagement, grow the follower base, and drive traffic to owned channels.
Leads a team of digital marketing professionals, providing mentorship, guidance, and support to drive high performance and achieve key performance indicators (KPIs). Excellent communications skills strong leadership acumen.
Performs other duties as assigned.
Supervisory/Management ResponsibilitiesJob has direct and/or indirect supervision of team members that may include final budget authority, hire/termination authority, performance appraisal responsibility and disciplinary authority. Job will be considered a member of management staff at Prisma Health or affiliate and will have direct reports.Minimum RequirementsEducation - Bachelor's Degree
Experience - Seven (7) years of experience in digital and strategic marketing in an advertising agency or corporation with a focus on owned channels. Leadership and/or Healthcare experience preferred.
In Lieu OfNARequired Certifications, Registrations, LicensesNAKnowledge, Skills and AbilitiesExpertise in digital marketing, analytics, consumer insights, and conversion optimization
Strong understanding of digital marketing principles, best practices, and emerging trends across multiple channels, including websites, email marketing, mobile apps, and social media.
Proficiency in using web analytics tools, email marketing platforms, content management systems (CMS), and social media management tools.
A deep understanding of SEO principles, including keyword research, on-page optimization, technical SEO, and backlink strategies, is essential to improve organic search rankings. Excellent analytical skills, with the ability to analyze data, derive insights and make data-driven decisions to optimize campaigns and drive ROI.
Work ShiftDay (United States of America)
LocationPrisma Health Corporate Office
Facility7001 Corporate
Department70019010 Marketing
Share your talent with us! Our vision is simple: to transform healthcare for the benefits of the communities we serve. The transformation of healthcare requires talented individuals in every role here at Prisma Health.
The digital marketing leader directs the strategy, development, execution and maintenance of Prisma Health digital and social marketing activities that prioritize humanizing our brand across the health system. Overseeing a team of digital marketing professionals, the leader collaborates with Prisma Health leadership/staff to create digital marketing strategies and tactics, digital content strategies and website development plans as well as analyzes digital programs to ensure implementation of customer-centric digital best practices.
Essential FunctionsAll team members are expected to be knowledgeable and compliant with Prisma Health's values: Inspire health. Serve with compassion. Be the difference.
Steers website and digital vision while promoting customer satisfaction and propelling web-based prospect pipeline.
Oversees the planning, design, execution, and maintenance of web assets with a focus on creating a modernized, user-friendly, and mobile-first experience optimizing site performance and the user journey at every turn. Implements strategies to continuously optimize website performance, user experience, customer satisfaction, and conversation rates.
Assists in mapping out consumer, patient, and health plan member journeys, bring consumer insights to strategic business partners, identify actionable opportunities to address gaps in services based on consumer aspirations, as well as to assist in solving consumer/patient pain points.
Leads a team to incorporate brand strategy and experience, creative delivery, go-to-market content, paid media, and website and digital strategy. Collaborates closely with cross-functional teams to align digital marketing initiatives with overall brand messaging, service line initiatives, and seasonal/awareness campaigns.
Develops and executes a comprehensive owned channels strategy, including website, email marketing, mobile apps, social media, and other digital assets, aligned with overall marketing objectives.
Monitors and analyzes key performance metrics across owned channels, providing insights and recommendations to optimize campaigns, improve conversion rates, and increase ROI.
Ensures compliance with relevant regulations, including data privacy laws, and maintain a strong focus on ethical marketing practices.
Oversees the management of the company's social media presence, developing strategies to increase engagement, grow the follower base, and drive traffic to owned channels.
Leads a team of digital marketing professionals, providing mentorship, guidance, and support to drive high performance and achieve key performance indicators (KPIs). Excellent communications skills strong leadership acumen.
Performs other duties as assigned.
Supervisory/Management ResponsibilitiesJob has direct and/or indirect supervision of team members that may include final budget authority, hire/termination authority, performance appraisal responsibility and disciplinary authority. Job will be considered a member of management staff at Prisma Health or affiliate and will have direct reports.Minimum RequirementsEducation - Bachelor's Degree
Experience - Seven (7) years of experience in digital and strategic marketing in an advertising agency or corporation with a focus on owned channels. Leadership and/or Healthcare experience preferred.
In Lieu OfNARequired Certifications, Registrations, LicensesNAKnowledge, Skills and AbilitiesExpertise in digital marketing, analytics, consumer insights, and conversion optimization
Strong understanding of digital marketing principles, best practices, and emerging trends across multiple channels, including websites, email marketing, mobile apps, and social media.
Proficiency in using web analytics tools, email marketing platforms, content management systems (CMS), and social media management tools.
A deep understanding of SEO principles, including keyword research, on-page optimization, technical SEO, and backlink strategies, is essential to improve organic search rankings. Excellent analytical skills, with the ability to analyze data, derive insights and make data-driven decisions to optimize campaigns and drive ROI.
Work ShiftDay (United States of America)
LocationPrisma Health Corporate Office
Facility7001 Corporate
Department70019010 Marketing
Share your talent with us! Our vision is simple: to transform healthcare for the benefits of the communities we serve. The transformation of healthcare requires talented individuals in every role here at Prisma Health.