W.C. Bradley Co.
VP, Marketing - Outdoor Cooking
W.C. Bradley Co., Columbus, Georgia, United States, 31900
Job Summary
The VP of Marketing role is a strategic leadership position with a significant impact on commercial success for the W.C. Bradley Outdoor Cooking division. The leader is the point person for all brand decisions related to Pit Boss, Charbroil, and Oklahoma Joe's. This leader will drive the strategy, planning, creative direction, and execution of the Brand Marketing plan to achieve financial and brand equity targets. The role will have direct reports across Marketing Communications, Market Research, Creative Services, Direct-to-Consumer and New Initiatives.
Reporting to the Group President-Outdoor Cooking, the leader will play a key role in the senior leadership team to steer overall strategy, drive operating plans, and help lead a global organization with over 75-yeawr history and 600 team members.
Job Duties & ResponsibilitiesStrategic Leadership - Market Research and Analytics, Identify market opportunities and set goals for market penetration, customer acquisition, and revenue growth. Identify market opportunities and set goals for market penetration, customer acquisition, and revenue growth. Drive analysis to launch plans and in-market results to optimize Marketing performance and overall business performance. Position yourself as a leading expert in Brand Excellence within the industry.Team Management - Lead, mentor, and manage the marketing team, fostering a collaborative and innovative environment. Develop a high-performing team with caring, collaborative, and courageous leadership. Create a team environment that supports creativity and risk-taking to maximize brand share. Develop recruitment strategies to attract and retain top talent and ensure alignment with the company overall objectives. Responsible for building talent pipelines to retain high performance talent.Brand Management
- Assess the development and maintenance of a strong brand identity across all marketing channels providing strategy and directions for brand consistency and compliance with guidelines for all marketing materials and activities. Set brand strategy for a house of leading brands. Define the brand architecture and consumer communication plan for all brands.Digital Marketing
- Optimize the marketing funnel (awareness to conversion) for Direct-to-Consumer website eCommerce. Analyze digital marketing performance metrics and adjust strategies as needed to optimize ROI. Partner with Omnichannel/Sales to coordinate DTC activities with retailer eCommerce.Qualification Requirements
Minimum Education:
Requires a level of knowledge normally gained through completion of an undergraduate degree. MBA is a plus.Minimum Work Experience:
Fifteen (15) years experienceLicense(s) / Certification(s):
N/A
Knowledge, Skill sand Abilities
Brand Marketing experience in Consumer Goods (durables or consumables)Understanding of market research for pre-market and post-market learning8+ years in team or functional leadershipExtraordinary competency in Brand strategy and architectureExceptional understanding of Marketing fundamentals including awareness building, progression of consumer funner, and persuasion tacticsAbility to develop clear brand objectives and KPIsStrong synthesis skills, especially with large data and complex subjectsProven capability to provide thoughtful, constructive creative feedbackPrioritization and allocation of resources, both people and fundsAgency negotiation and management experienceStrong communication skillsDynamic and action-oriented with a strong bias for execution
For employment within the United States, the W.C. Bradley Co. uses E-Verify to confirm the employment eligibility of all newly hired team members. To learn more about E-Verify, including your rights and responsibilities, please visit the U.S. Citizen and Immigration Service at www.uscis.gov/e-verify.
The W.C. Bradley Co. is an Affirmative Action / Equal Employment Opportunity employer.
Discrimination and all unlawful harassment (including sexual harassment) in employment is not tolerated. We encourage success based on our individual merits and abilities without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability, marital status, citizenship status, military status, or veteran status. We support and obey laws that prohibit discrimination where we do business.
Federal law requires the W.C. Bradley Co. to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. If you are interested in applying for employment with the W.C. Bradley Co. and require special assistance or accommodation to complete any part of the application and pre-employment process, please contact our Human Resources Office at 706.571.6080 or visit us at 1017 Front Avenue, Columbus, GA 31902.
The VP of Marketing role is a strategic leadership position with a significant impact on commercial success for the W.C. Bradley Outdoor Cooking division. The leader is the point person for all brand decisions related to Pit Boss, Charbroil, and Oklahoma Joe's. This leader will drive the strategy, planning, creative direction, and execution of the Brand Marketing plan to achieve financial and brand equity targets. The role will have direct reports across Marketing Communications, Market Research, Creative Services, Direct-to-Consumer and New Initiatives.
Reporting to the Group President-Outdoor Cooking, the leader will play a key role in the senior leadership team to steer overall strategy, drive operating plans, and help lead a global organization with over 75-yeawr history and 600 team members.
Job Duties & ResponsibilitiesStrategic Leadership - Market Research and Analytics, Identify market opportunities and set goals for market penetration, customer acquisition, and revenue growth. Identify market opportunities and set goals for market penetration, customer acquisition, and revenue growth. Drive analysis to launch plans and in-market results to optimize Marketing performance and overall business performance. Position yourself as a leading expert in Brand Excellence within the industry.Team Management - Lead, mentor, and manage the marketing team, fostering a collaborative and innovative environment. Develop a high-performing team with caring, collaborative, and courageous leadership. Create a team environment that supports creativity and risk-taking to maximize brand share. Develop recruitment strategies to attract and retain top talent and ensure alignment with the company overall objectives. Responsible for building talent pipelines to retain high performance talent.Brand Management
- Assess the development and maintenance of a strong brand identity across all marketing channels providing strategy and directions for brand consistency and compliance with guidelines for all marketing materials and activities. Set brand strategy for a house of leading brands. Define the brand architecture and consumer communication plan for all brands.Digital Marketing
- Optimize the marketing funnel (awareness to conversion) for Direct-to-Consumer website eCommerce. Analyze digital marketing performance metrics and adjust strategies as needed to optimize ROI. Partner with Omnichannel/Sales to coordinate DTC activities with retailer eCommerce.Qualification Requirements
Minimum Education:
Requires a level of knowledge normally gained through completion of an undergraduate degree. MBA is a plus.Minimum Work Experience:
Fifteen (15) years experienceLicense(s) / Certification(s):
N/A
Knowledge, Skill sand Abilities
Brand Marketing experience in Consumer Goods (durables or consumables)Understanding of market research for pre-market and post-market learning8+ years in team or functional leadershipExtraordinary competency in Brand strategy and architectureExceptional understanding of Marketing fundamentals including awareness building, progression of consumer funner, and persuasion tacticsAbility to develop clear brand objectives and KPIsStrong synthesis skills, especially with large data and complex subjectsProven capability to provide thoughtful, constructive creative feedbackPrioritization and allocation of resources, both people and fundsAgency negotiation and management experienceStrong communication skillsDynamic and action-oriented with a strong bias for execution
For employment within the United States, the W.C. Bradley Co. uses E-Verify to confirm the employment eligibility of all newly hired team members. To learn more about E-Verify, including your rights and responsibilities, please visit the U.S. Citizen and Immigration Service at www.uscis.gov/e-verify.
The W.C. Bradley Co. is an Affirmative Action / Equal Employment Opportunity employer.
Discrimination and all unlawful harassment (including sexual harassment) in employment is not tolerated. We encourage success based on our individual merits and abilities without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability, marital status, citizenship status, military status, or veteran status. We support and obey laws that prohibit discrimination where we do business.
Federal law requires the W.C. Bradley Co. to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. If you are interested in applying for employment with the W.C. Bradley Co. and require special assistance or accommodation to complete any part of the application and pre-employment process, please contact our Human Resources Office at 706.571.6080 or visit us at 1017 Front Avenue, Columbus, GA 31902.