COCHLEAR AMERICAS
Product Marketing Manager, Recipient Services
COCHLEAR AMERICAS, Littleton, Colorado, United States, 80130
Change people's lives and love what you do! Cochlear is the most recognized brand in hearing health care.
Product Marketing Manager, Recipient Services
Accepting Applications until 9/16/2024
Change people's lives and love what you do! Cochlear is the most recognized brand in hearing health care.
About the role
Cochlear is helping people hear, and be heard, all over the world. Come be a part of our amazing mission! This is a fantastic opportunity to join the Marketing team at the global leader in implantable hearing devices! Cochlear is helping people hear, and be heard, all over the world. In this role, you will be based in our Americas head office in Lone Tree, CO. This role is hybrid, requiring you to be in the office 2 days per week minimum, with 3 days per week working from home.
This role is responsible for driving and expanding the service revenue, through developing and executing integrated direct-to-recipient and-direct-to-professional marketing activities. This role is also responsible for laying the foundation for the upgrades clinic strategy including understand the situation, thinking creatively to solution and implementing strategies to drive efficiency and results in with our professional partners. The successful candidate will be accountable for a portion of the revenue associated with their direct sphere of influence. The responsibilities include helping define the overall strategy, defining the required marketing efforts and executing against the agreed roadmap either individually or with support from others. The role entails executing through multiple channels including digital and non-digital advertising, collateral and content development, events, social media and inside and outside sales teams. This position successfully partners with groups across the organization such as marketing, recipient services, IT, clinical, legal, field sales and operations teams, as well as external clinic partners. This position reports to the Director Product Marketing, Recipient Services.
Key Responsibilities
Gain in-depth understanding of revenue drivers. Identify trends, key segments and define behavioural patterns.Partner across the organization to support the development of unique and valuable solutions to meet revenue targets.Use insights, research and VOC to understand the recipient and clinician experience, key barriers to upgrade, and develop programs and solutions to address these needs and barriers.Understand the clinic and clinician challenges related to upgrading, develop strategies to help alleviate the pain points for clinicians, develop and execute pilot programs in market, analyze the findings to inform future practices.Measure and analyze existing programs within direct sphere of influence to identify opportunities for continued testing and optimization to increase customer engagement and revenue. Present findings to extended marketing teams and across the organization.Work collaboratively with a range of stakeholders to create marketing plans, gain alignment and execute the roadmap.Monitor progress and escalate issues for timeline resolution.Execute to plan and ensure timely delivery of initiative, including metrics to effectively measure success.Develop content, manage creative assets and production processes for assigned deliverables.Other dues as required that are integral to the recipient services team mission
Key Requirements
To add value to Cochlear in this role you'll be able to meet and demonstrate the following knowledge, skills and abilities in your application and at interview:
Required Skills
Bachelors Degree5+ Years of Experience, including a minimum of 3 years in product marketing including full lifecycle managementProven experience in the design and execution of revenue generating marketing programs.Strong skills in stragic and creative thinking and outstanding ommunication ability.Team oriented with positive energy, enthusiasm and commitment to delivering quality work. Relationship builder, ability to impact and influence.
Desired Skills
Demonstrated experience managing through influence without direct management authorityDemonstrated abilities in planning, aligning and communicating within sphere of influence
Total Rewards
In addition to the opportunity to develop your knowledge and grow professionally, we offer competitive wages and benefits.
Pay Range in the United States: $105,000 - $115,000 based upon experience, as well as an annual bonus opportunity of 15% of base salary. Exact compensation may vary based on skills, experience, and location.
Product Marketing Manager, Recipient Services
Accepting Applications until 9/16/2024
Change people's lives and love what you do! Cochlear is the most recognized brand in hearing health care.
About the role
Cochlear is helping people hear, and be heard, all over the world. Come be a part of our amazing mission! This is a fantastic opportunity to join the Marketing team at the global leader in implantable hearing devices! Cochlear is helping people hear, and be heard, all over the world. In this role, you will be based in our Americas head office in Lone Tree, CO. This role is hybrid, requiring you to be in the office 2 days per week minimum, with 3 days per week working from home.
This role is responsible for driving and expanding the service revenue, through developing and executing integrated direct-to-recipient and-direct-to-professional marketing activities. This role is also responsible for laying the foundation for the upgrades clinic strategy including understand the situation, thinking creatively to solution and implementing strategies to drive efficiency and results in with our professional partners. The successful candidate will be accountable for a portion of the revenue associated with their direct sphere of influence. The responsibilities include helping define the overall strategy, defining the required marketing efforts and executing against the agreed roadmap either individually or with support from others. The role entails executing through multiple channels including digital and non-digital advertising, collateral and content development, events, social media and inside and outside sales teams. This position successfully partners with groups across the organization such as marketing, recipient services, IT, clinical, legal, field sales and operations teams, as well as external clinic partners. This position reports to the Director Product Marketing, Recipient Services.
Key Responsibilities
Gain in-depth understanding of revenue drivers. Identify trends, key segments and define behavioural patterns.Partner across the organization to support the development of unique and valuable solutions to meet revenue targets.Use insights, research and VOC to understand the recipient and clinician experience, key barriers to upgrade, and develop programs and solutions to address these needs and barriers.Understand the clinic and clinician challenges related to upgrading, develop strategies to help alleviate the pain points for clinicians, develop and execute pilot programs in market, analyze the findings to inform future practices.Measure and analyze existing programs within direct sphere of influence to identify opportunities for continued testing and optimization to increase customer engagement and revenue. Present findings to extended marketing teams and across the organization.Work collaboratively with a range of stakeholders to create marketing plans, gain alignment and execute the roadmap.Monitor progress and escalate issues for timeline resolution.Execute to plan and ensure timely delivery of initiative, including metrics to effectively measure success.Develop content, manage creative assets and production processes for assigned deliverables.Other dues as required that are integral to the recipient services team mission
Key Requirements
To add value to Cochlear in this role you'll be able to meet and demonstrate the following knowledge, skills and abilities in your application and at interview:
Required Skills
Bachelors Degree5+ Years of Experience, including a minimum of 3 years in product marketing including full lifecycle managementProven experience in the design and execution of revenue generating marketing programs.Strong skills in stragic and creative thinking and outstanding ommunication ability.Team oriented with positive energy, enthusiasm and commitment to delivering quality work. Relationship builder, ability to impact and influence.
Desired Skills
Demonstrated experience managing through influence without direct management authorityDemonstrated abilities in planning, aligning and communicating within sphere of influence
Total Rewards
In addition to the opportunity to develop your knowledge and grow professionally, we offer competitive wages and benefits.
Pay Range in the United States: $105,000 - $115,000 based upon experience, as well as an annual bonus opportunity of 15% of base salary. Exact compensation may vary based on skills, experience, and location.