Hispanic Health Council
Director of Marketing
Hispanic Health Council, Hartford, Connecticut, us, 06112
Description
Job Description
The Hispanic Health Council is seeking a passionate Marketing Director to lead the development and implementation of the marketing plan and strategy to amplify our mission, vision, and programs.
Responsibilities:
Develop and implement a comprehensive marketing strategy.Implements strategies to identify new opportunities, improving the organization's market position.Oversee all marketing campaigns, ensuring alignment with organizational goals.Manage digital marketing efforts, including social media, website content, and email campaigns to enhance the HHC brand.Conduct market research and analyze trends to identify opportunities for growth.Collaborate with program directors to create promotional materials and communications.Responsible for developing and implementing sponsorship strategies, identifying potential sponsors, negotiating sponsorship agreements, and managing relationships with sponsors.Track and report on marketing performance metrics.Build and maintain relationships with media contacts and external partners.Prepares campaign briefs and campaign charters for creation of all marketing collateral.Organize and promote events to enhance community engagement.Uses market research, pricing, product marketing, marketing communications, advertising, and public relations to successfully market the organization.Ensure all marketing materials are culturally relevant and appealing to our target demographic.Performs related work as required.The hours of work are 35 per week. Required to travel to site locations (as needed).
Knowledge, Skills, and Abilities
Knowledge of marketing strategies and practices, creatively designing website and promotional materialKnowledge of campaign management and advertisement through publication materials and website managementKnowledge of technical platforms (Microsoft Suite: Excel, Teams, etc.)Ability to work independently with a people of diverse cultures, ages, and economic backgroundsAbility to develop plans, policies and procedures surrounding concentrationsAbility to make routine decisions and determine appropriate action(s)Ability to work flexible work hours including pre-scheduled nights and weekendsStrong communication, networking, and organizational skillsQualifications
Bachelor's Degree in Business Administration, Marketing, Communications, Journalism, or related field
and
five (5) year of administrative experience in marketing management and/or business development.
Preferred Qualifications:
Financial knowledge, particularly in P&L statementsProfessional IT experienceValid Driver's LicenseBilingual - SpanishBenefits
Self-care is important to us! Benefits provided to full-time staff include:
35-hour work week with flextime12 paid holidays~12 paid vacation daysMedical and Dental insuranceAnd more!
Other Information
An Affirmative Action/Equal Opportunity Employer:
The Hispanic Health Council (HHC) is an equal opportunity employer and strives to
maintain a workplace that recognizes the differences and diversity of the population of
the Greater Hartford community.
Applications may be submitted online at:
https://hispanichealthcouncil.org/careers/
Human Resources Department
175 Main Street
Hartford, CT 06106
860.527.0856 ext. 1256
MelvinG@hispanichealthcouncil.org
Job Description
The Hispanic Health Council is seeking a passionate Marketing Director to lead the development and implementation of the marketing plan and strategy to amplify our mission, vision, and programs.
Responsibilities:
Develop and implement a comprehensive marketing strategy.Implements strategies to identify new opportunities, improving the organization's market position.Oversee all marketing campaigns, ensuring alignment with organizational goals.Manage digital marketing efforts, including social media, website content, and email campaigns to enhance the HHC brand.Conduct market research and analyze trends to identify opportunities for growth.Collaborate with program directors to create promotional materials and communications.Responsible for developing and implementing sponsorship strategies, identifying potential sponsors, negotiating sponsorship agreements, and managing relationships with sponsors.Track and report on marketing performance metrics.Build and maintain relationships with media contacts and external partners.Prepares campaign briefs and campaign charters for creation of all marketing collateral.Organize and promote events to enhance community engagement.Uses market research, pricing, product marketing, marketing communications, advertising, and public relations to successfully market the organization.Ensure all marketing materials are culturally relevant and appealing to our target demographic.Performs related work as required.The hours of work are 35 per week. Required to travel to site locations (as needed).
Knowledge, Skills, and Abilities
Knowledge of marketing strategies and practices, creatively designing website and promotional materialKnowledge of campaign management and advertisement through publication materials and website managementKnowledge of technical platforms (Microsoft Suite: Excel, Teams, etc.)Ability to work independently with a people of diverse cultures, ages, and economic backgroundsAbility to develop plans, policies and procedures surrounding concentrationsAbility to make routine decisions and determine appropriate action(s)Ability to work flexible work hours including pre-scheduled nights and weekendsStrong communication, networking, and organizational skillsQualifications
Bachelor's Degree in Business Administration, Marketing, Communications, Journalism, or related field
and
five (5) year of administrative experience in marketing management and/or business development.
Preferred Qualifications:
Financial knowledge, particularly in P&L statementsProfessional IT experienceValid Driver's LicenseBilingual - SpanishBenefits
Self-care is important to us! Benefits provided to full-time staff include:
35-hour work week with flextime12 paid holidays~12 paid vacation daysMedical and Dental insuranceAnd more!
Other Information
An Affirmative Action/Equal Opportunity Employer:
The Hispanic Health Council (HHC) is an equal opportunity employer and strives to
maintain a workplace that recognizes the differences and diversity of the population of
the Greater Hartford community.
Applications may be submitted online at:
https://hispanichealthcouncil.org/careers/
Human Resources Department
175 Main Street
Hartford, CT 06106
860.527.0856 ext. 1256
MelvinG@hispanichealthcouncil.org