ISMG - Information Security Media Group
Events Marketing Campaign Manager
ISMG - Information Security Media Group, New York, New York, us, 10261
If you don’t think you meet all of the criteria below but are still interested in the job, please apply!
About Us
ISMG (https://ismg.io/)
is a global intelligence firm & premier media organization dedicated solely to cybersecurity, information technology, artificial intelligence, & operational technology. With a diverse portfolio of over 20 brands, 38 digital media platforms, & more than 400 in-person virtual events held annually, we connect with a global audience of over 1.8+ million subscribers.
ISMG’s best-in-class Global Summits & Executive Roundtable events are carefully curated with the mission of providing high-impact education & engagement for cybersecurity professionals. We uniquely position each event to provide attendees with informed perspectives & actionable solutions for their pressing cybersecurity challenges.
About the Role
As Marketing Campaign Manager, you will align with our Global Events Department & own the development & execution of inbound marketing strategies that will expand our audience reach & drive increased attendance.
In this role, you will focus on understanding the audiences of our events, primarily targeting cybersecurity leaders & practitioners, & create content, tell stories, & manage multi-channel marketing campaigns to appropriately position our brand & generate event attendees. Additionally, you’ll drive optimization by analyzing reporting on the effectiveness of these marketing efforts & making adjustments as needed.
Responsibilities
Developing & implementing inbound marketing strategies for ISMG global events that resonate with target audience segments & result in increased event attendee rates.
Creating & managing digital campaigns such as email marketing (primary), social media, video, PPC/SEO, etc. to drive event registration.
Utilizing nurture campaign tactics to reduce attendance attrition (registered vs. attended).
Tailoring & packaging promotional content for effective & engaging delivery via email & other campaigns.
Collaborating with graphic design team to oversee production of creative assets used for enhanced brand recognition/marketing.
Analyzing event campaign results & optimizing accordingly to improve performance & drive desired results.
Presenting comprehensive campaign reports & performance analysis to stakeholders, showcasing key metrics such as impressions, clicks, conversions, & ROI.
Enabling Event Sales teams to effectively position & close event sponsorships by aligning on audience engagement efforts, providing event briefs, & consistently transferring valuable knowledge.
Qualifications
Bachelor’s or Masters degree in Marketing, Events, Public Relations, Communications, or other related fields
5-7+ years of experience in Inbound Marketing/Event Marketing
Experience deploying & managing multi-channel marketing campaigns from start to finish
Strong understanding of inbound digital marketing strategies such as SEO, key word search, programmatic, email marketing, social media management/ advertising, blog posts, video, etc.
Technical proficiency with related digital marketing tools such as CRM, automation software, databases, etc. (coding/HTML skills is a plus)
Excellent writing & editing skills with experience aligning creative content copy across various channels
Knowledge of website analytics tools & experience analyzing data
Ability to prioritize & manage multiple tasks & projects
Apply now! Visit www.ismg.events for more information.
Powered by JazzHR
About Us
ISMG (https://ismg.io/)
is a global intelligence firm & premier media organization dedicated solely to cybersecurity, information technology, artificial intelligence, & operational technology. With a diverse portfolio of over 20 brands, 38 digital media platforms, & more than 400 in-person virtual events held annually, we connect with a global audience of over 1.8+ million subscribers.
ISMG’s best-in-class Global Summits & Executive Roundtable events are carefully curated with the mission of providing high-impact education & engagement for cybersecurity professionals. We uniquely position each event to provide attendees with informed perspectives & actionable solutions for their pressing cybersecurity challenges.
About the Role
As Marketing Campaign Manager, you will align with our Global Events Department & own the development & execution of inbound marketing strategies that will expand our audience reach & drive increased attendance.
In this role, you will focus on understanding the audiences of our events, primarily targeting cybersecurity leaders & practitioners, & create content, tell stories, & manage multi-channel marketing campaigns to appropriately position our brand & generate event attendees. Additionally, you’ll drive optimization by analyzing reporting on the effectiveness of these marketing efforts & making adjustments as needed.
Responsibilities
Developing & implementing inbound marketing strategies for ISMG global events that resonate with target audience segments & result in increased event attendee rates.
Creating & managing digital campaigns such as email marketing (primary), social media, video, PPC/SEO, etc. to drive event registration.
Utilizing nurture campaign tactics to reduce attendance attrition (registered vs. attended).
Tailoring & packaging promotional content for effective & engaging delivery via email & other campaigns.
Collaborating with graphic design team to oversee production of creative assets used for enhanced brand recognition/marketing.
Analyzing event campaign results & optimizing accordingly to improve performance & drive desired results.
Presenting comprehensive campaign reports & performance analysis to stakeholders, showcasing key metrics such as impressions, clicks, conversions, & ROI.
Enabling Event Sales teams to effectively position & close event sponsorships by aligning on audience engagement efforts, providing event briefs, & consistently transferring valuable knowledge.
Qualifications
Bachelor’s or Masters degree in Marketing, Events, Public Relations, Communications, or other related fields
5-7+ years of experience in Inbound Marketing/Event Marketing
Experience deploying & managing multi-channel marketing campaigns from start to finish
Strong understanding of inbound digital marketing strategies such as SEO, key word search, programmatic, email marketing, social media management/ advertising, blog posts, video, etc.
Technical proficiency with related digital marketing tools such as CRM, automation software, databases, etc. (coding/HTML skills is a plus)
Excellent writing & editing skills with experience aligning creative content copy across various channels
Knowledge of website analytics tools & experience analyzing data
Ability to prioritize & manage multiple tasks & projects
Apply now! Visit www.ismg.events for more information.
Powered by JazzHR