Manpower Group Inc.
US - Country Marketing Mgr III - UST
Manpower Group Inc., Palo Alto, California, United States, 94306
Position: Marketing Manager
Location: Spring, TX
Duration: 1 month
(It has potential for long for the right candidate)
Pay Rate Range: $50 to $55/hr
Why This Role is Unique:
Impact & Visibility:
You will be instrumental in driving the global growth of HP’s commercial product line, including PCs, printers, peripherals, and workplace services, helping HP achieve its ambitious business objectives.
World-class Brand & Culture:
Work with one of the world’s most recognized brands, with a heritage rooted in Silicon Valley and the unique HP Way culture.
What You’ll Do:
Cross-functional Collaboration:
Work with Marketing, Product, Insights, Go-to-Market, Media, Content, and Data Science teams to define strategy and build scalable growth models.
Partner with Market and Country Marketing teams to implement acquisition models across paid and organic channels.
Growth Model Development:
Create and maintain core acquisition models for commercial products/services using qualitative and quantitative approaches (e.g., demand creation, ABM).
Continuously refine acquisition models through rapid experimentation.
Content & Asset Development:
Collaborate with Product Marketing to adapt content and assets for scalable or account-based marketing programs, tailored to customer journey stages and account status.
Performance Measurement:
Forecast, measure, and report on the performance of growth models and campaigns using key metrics like MQA (Marketing Qualified Accounts), MQO (Marketing Qualified Opportunities), and MCW (Marketing Contributed Wins).
Funnel Optimization:
Collaborate with Product, Design, and Engineering teams to optimize the acquisition, activation, and retention funnel, as well as the product onboarding experience.
Retention & Engagement Models:
Eventually establish and implement Retention and Engagement models to drive ongoing growth and user satisfaction.
What We’re Looking For:
Marketing Expertise:
Proven experience in executing multi-channel marketing campaigns within the Commercial/Enterprise/B2B sector, with a strong focus on integrated marketing and account-based strategies.
End-to-End Connections Planning:
Deep understanding of the Customer Decision Journey and how to create outstanding customer experiences that convert target accounts. Experience in developing content for account-based programs aligned with journey stages.
Growth Expertise:
Over 5 years of expertise in building scalable growth models (e.g., ABM, demand capture, Reforge) and driving growth for Commercial/Enterprise/B2B products/services.
Analytical Skills:
Proficient in analyzing large datasets using tools like Excel, Power BI, Python, SQL, Google Analytics, Heap, and Amplitude to inform strategies and tactics.
Cross-functional Execution Skills:
Experience collaborating with paid media, search, and content teams to drive digital strategies for account-based marketing programs (digital ads, paid social, content syndication, etc.).
Ability to contribute to web and landing page experience development for target accounts.
Learning Mindset:
Strong curiosity and drive to continually improve, both individually and with your team.
To Apply:
Submit your application with relevant experience and qualifications for consideration.
ManpowerGroup is committed to providing equal employment opportunities in a professional, high quality work environment. It is the policy of ManpowerGroup and all of its subsidiaries to recruit, train, promote, transfer, pay and take all employment actions without regard to an employee's race, color, national origin, ancestry, sex, sexual orientation, gender identity, genetic information, religion, age, disability, protected veteran status, or any other basis protected by applicable law.
Location: Spring, TX
Duration: 1 month
(It has potential for long for the right candidate)
Pay Rate Range: $50 to $55/hr
Why This Role is Unique:
Impact & Visibility:
You will be instrumental in driving the global growth of HP’s commercial product line, including PCs, printers, peripherals, and workplace services, helping HP achieve its ambitious business objectives.
World-class Brand & Culture:
Work with one of the world’s most recognized brands, with a heritage rooted in Silicon Valley and the unique HP Way culture.
What You’ll Do:
Cross-functional Collaboration:
Work with Marketing, Product, Insights, Go-to-Market, Media, Content, and Data Science teams to define strategy and build scalable growth models.
Partner with Market and Country Marketing teams to implement acquisition models across paid and organic channels.
Growth Model Development:
Create and maintain core acquisition models for commercial products/services using qualitative and quantitative approaches (e.g., demand creation, ABM).
Continuously refine acquisition models through rapid experimentation.
Content & Asset Development:
Collaborate with Product Marketing to adapt content and assets for scalable or account-based marketing programs, tailored to customer journey stages and account status.
Performance Measurement:
Forecast, measure, and report on the performance of growth models and campaigns using key metrics like MQA (Marketing Qualified Accounts), MQO (Marketing Qualified Opportunities), and MCW (Marketing Contributed Wins).
Funnel Optimization:
Collaborate with Product, Design, and Engineering teams to optimize the acquisition, activation, and retention funnel, as well as the product onboarding experience.
Retention & Engagement Models:
Eventually establish and implement Retention and Engagement models to drive ongoing growth and user satisfaction.
What We’re Looking For:
Marketing Expertise:
Proven experience in executing multi-channel marketing campaigns within the Commercial/Enterprise/B2B sector, with a strong focus on integrated marketing and account-based strategies.
End-to-End Connections Planning:
Deep understanding of the Customer Decision Journey and how to create outstanding customer experiences that convert target accounts. Experience in developing content for account-based programs aligned with journey stages.
Growth Expertise:
Over 5 years of expertise in building scalable growth models (e.g., ABM, demand capture, Reforge) and driving growth for Commercial/Enterprise/B2B products/services.
Analytical Skills:
Proficient in analyzing large datasets using tools like Excel, Power BI, Python, SQL, Google Analytics, Heap, and Amplitude to inform strategies and tactics.
Cross-functional Execution Skills:
Experience collaborating with paid media, search, and content teams to drive digital strategies for account-based marketing programs (digital ads, paid social, content syndication, etc.).
Ability to contribute to web and landing page experience development for target accounts.
Learning Mindset:
Strong curiosity and drive to continually improve, both individually and with your team.
To Apply:
Submit your application with relevant experience and qualifications for consideration.
ManpowerGroup is committed to providing equal employment opportunities in a professional, high quality work environment. It is the policy of ManpowerGroup and all of its subsidiaries to recruit, train, promote, transfer, pay and take all employment actions without regard to an employee's race, color, national origin, ancestry, sex, sexual orientation, gender identity, genetic information, religion, age, disability, protected veteran status, or any other basis protected by applicable law.