Aisera
Director of Growth Marketing
Aisera, Palo Alto, California, United States, 94306
What we do: AI Service Management (AISM)
Find out more about the daily tasks, overall responsibilities, and required experience for this opportunity by scrolling down now.Aisera offers the world's first AI-driven service experience solution that automates operations and support for IT, Sales and customer service, making businesses and customers successful by offering consumer-like self-service resolutions to users. Aisera fast tracks the digital transformation journey with user and service behavioral intelligence that drives end-to-end automation of tasks, actions, and business processes. Aisera is a top-tier, VC-funded startup headquartered in Palo Alto, Calif. and a strategic partner with AWS, Microsoft Azure, Google Cloud, ServiceNow and Salesforce.Aisera has received numerous recognitions, including the following: Forbes AI50; CNBC Upstart 100 Top Startup; Gartner Cool Vendor; Red Herring Top 100 Global Innovator; CIO Innovation Startup Award; CIO Review Top ITSM Solution; Aragon Research Hot Vendor; TiE50 Startup Award; and Silicon Review 50 Most Admired Companies.The TeamAisera’s seasoned founding team has led companies through several prior successful startups and acquisitions. We give our employees a lot of responsibility and ownership of their work, and we hire people from a very wide range of backgrounds and experience. Our team members operate with a high degree of empathy for our customers and each other.The RoleAt Aisera, we’re building a world-class Marketing team, where each individual loves to move fast, be challenged, and is obsessed with identifying marketing channels, solutions, and ideas that will efficiently drive new customers to the brand and increase revenue. A strong growth marketing professional can see the big picture, and look holistically at how each channel fits into a larger strategy, and that often involves working on multiple channels at the same time.As a Growth Marketing Leader, you will drive a comprehensive growth strategy, including buyer engagement, acquisition, nurture, and conversion to quickly scale Aisera’s customer acquisition strategy. You’ll have a proven track record that showcases your ability to identify marketing channels, solutions, and ideas that will efficiently drive new customers to the brand and increase revenue. In this role, you will find ways to boost current revenue sources and open new sources without overburdening the business with expenses, increasing churn, or shortening customer lifetime value (LTV).What You'll Do:Drive customer acquisition strategy, development, growth, and engagementManage cross-channel growth strategy, including: paid and organic growth, content marketing, CRM, lead nurturing, and conversionEnsure team’s ability to execute on company KPIsSpearhead campaigns focused on demand generation, including strategy for the short term and long termExpertise in generating leads using various online and offline channelsClassify, score, and optimization lead generation and conversion funnel with understanding of how to optimize each classification and increase conversion at the top of funnel, MQL and SQL levelsEnsure marketing operations is measuring and tracking various growth components along with providing the necessary support needed for broader marketing initiativesProperly forecast growth across channels and at conversion level in conjunction with marketing and sales leadershipRegularly communicate recent changes and new feature offerings of our productto our customers, and educating to ensure success based on needsManage our paid search, display, video, social advertising and content syndication programs and spend in order to achieve ambitious user growth goalsImprove engagement and conversion metrics throughout the marketing funnel and across multiple channels (social media, advertising, content & digital marketing)Regularly report on growth marketing performance and insights to senior leadershipWhat You’ll Need:6-8+ years of B2B growth experience at a SaaS or technology company.2+ years of experience managing a demand generation teamExperience scaling B2B growth programs, with focus on ABM structure into the tens of millions in ARRProven expertise in creating and executing multi-touch, multi-channel marketing programs that leverage inbound and outbound tacticsStrong analytical skills with the ability to think and execute both strategically and creativelyPrior hands-on experience with various marketing and analytics tools in the Martech stack, including: Salesforce, Marketo, Wordpress, Google Search Console and Analytics, advertising platforms, data providers, intent platforms, content marketing tools, and Excel spreadsheetsFamiliarity with buyer’s journey and marketing funnel stagesA passion for customers and problem-solving, desire to go deep and become familiar with the customer’s technical and business environmentBachelor’s or higher degree in marketing, computer science, engineering, or related technical fieldAbility to work well in a startup environment, and a desire to move quickly while wearing many hatsAisera BenefitsMedical, dental, and vision benefitsHolidays and flexible PTOPaid family leave401(k) planStock OptionsEmployment Assistance Program
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Find out more about the daily tasks, overall responsibilities, and required experience for this opportunity by scrolling down now.Aisera offers the world's first AI-driven service experience solution that automates operations and support for IT, Sales and customer service, making businesses and customers successful by offering consumer-like self-service resolutions to users. Aisera fast tracks the digital transformation journey with user and service behavioral intelligence that drives end-to-end automation of tasks, actions, and business processes. Aisera is a top-tier, VC-funded startup headquartered in Palo Alto, Calif. and a strategic partner with AWS, Microsoft Azure, Google Cloud, ServiceNow and Salesforce.Aisera has received numerous recognitions, including the following: Forbes AI50; CNBC Upstart 100 Top Startup; Gartner Cool Vendor; Red Herring Top 100 Global Innovator; CIO Innovation Startup Award; CIO Review Top ITSM Solution; Aragon Research Hot Vendor; TiE50 Startup Award; and Silicon Review 50 Most Admired Companies.The TeamAisera’s seasoned founding team has led companies through several prior successful startups and acquisitions. We give our employees a lot of responsibility and ownership of their work, and we hire people from a very wide range of backgrounds and experience. Our team members operate with a high degree of empathy for our customers and each other.The RoleAt Aisera, we’re building a world-class Marketing team, where each individual loves to move fast, be challenged, and is obsessed with identifying marketing channels, solutions, and ideas that will efficiently drive new customers to the brand and increase revenue. A strong growth marketing professional can see the big picture, and look holistically at how each channel fits into a larger strategy, and that often involves working on multiple channels at the same time.As a Growth Marketing Leader, you will drive a comprehensive growth strategy, including buyer engagement, acquisition, nurture, and conversion to quickly scale Aisera’s customer acquisition strategy. You’ll have a proven track record that showcases your ability to identify marketing channels, solutions, and ideas that will efficiently drive new customers to the brand and increase revenue. In this role, you will find ways to boost current revenue sources and open new sources without overburdening the business with expenses, increasing churn, or shortening customer lifetime value (LTV).What You'll Do:Drive customer acquisition strategy, development, growth, and engagementManage cross-channel growth strategy, including: paid and organic growth, content marketing, CRM, lead nurturing, and conversionEnsure team’s ability to execute on company KPIsSpearhead campaigns focused on demand generation, including strategy for the short term and long termExpertise in generating leads using various online and offline channelsClassify, score, and optimization lead generation and conversion funnel with understanding of how to optimize each classification and increase conversion at the top of funnel, MQL and SQL levelsEnsure marketing operations is measuring and tracking various growth components along with providing the necessary support needed for broader marketing initiativesProperly forecast growth across channels and at conversion level in conjunction with marketing and sales leadershipRegularly communicate recent changes and new feature offerings of our productto our customers, and educating to ensure success based on needsManage our paid search, display, video, social advertising and content syndication programs and spend in order to achieve ambitious user growth goalsImprove engagement and conversion metrics throughout the marketing funnel and across multiple channels (social media, advertising, content & digital marketing)Regularly report on growth marketing performance and insights to senior leadershipWhat You’ll Need:6-8+ years of B2B growth experience at a SaaS or technology company.2+ years of experience managing a demand generation teamExperience scaling B2B growth programs, with focus on ABM structure into the tens of millions in ARRProven expertise in creating and executing multi-touch, multi-channel marketing programs that leverage inbound and outbound tacticsStrong analytical skills with the ability to think and execute both strategically and creativelyPrior hands-on experience with various marketing and analytics tools in the Martech stack, including: Salesforce, Marketo, Wordpress, Google Search Console and Analytics, advertising platforms, data providers, intent platforms, content marketing tools, and Excel spreadsheetsFamiliarity with buyer’s journey and marketing funnel stagesA passion for customers and problem-solving, desire to go deep and become familiar with the customer’s technical and business environmentBachelor’s or higher degree in marketing, computer science, engineering, or related technical fieldAbility to work well in a startup environment, and a desire to move quickly while wearing many hatsAisera BenefitsMedical, dental, and vision benefitsHolidays and flexible PTOPaid family leave401(k) planStock OptionsEmployment Assistance Program
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