Machinify Inc.
Director of Content Marketing
Machinify Inc., Palo Alto, California, United States, 94306
Machinify is a revolutionary healthcare software company with a mission to ensure that patients get the right medical treatment, at the right time, at the right price. Our cloud-based Machinify AI platform leverages the latest advances in machine learning, large language models, data analytics, and cloud processing to solve previously intractable problems, transforming healthcare administration and payment operations.
Have you got what it takes to succeed The following information should be read carefully by all candidates.Machinify is seeking an experienced
Director in Content Marketing
to join our team as the first content marketing manager. This person will own the development of content and editorial strategy. They will produce compelling and relevant content that supports thought leadership, engagement, traffic, and drive acquisition as well as customer retention. Additionally, the content manager will build out Machinify's customer story library, expand our content efforts to new heights, and generate new content formats that resonate with our payer audience!The ideal person for this role is a self-starter who brings excitement about making healthcare more affordable and accessible. Their background includes brand/product storytelling, an analytical mindset, and a track record of success in new content generation.What you’ll do:Communicate Machinify’s vision, thought leadership, and drive awareness/engagement throughout the marketing funnel
Define, execute, and project manage Machinify's content marketing and editorial strategy
Create and maintain a content calendar to ensure timely deliverables through the effective allocation of content budget/resources
Write high-quality, thought-provoking content in formats that engage our audiences including: case studies, e-books, blog posts, webinars, email copy, and SEO articles.
Develop Machinify's customer stories and case studies to showcase the company's success in market.
Work closely customer subject matter experts (SMEs) to generate novel thought leadership not-yet shared within the category
Own the 'Blog' and future expansion of content marketing resources
Craft compelling product messaging and positioning that resonates with target audiences. Translate technical features into customer-centric value propositions
Collaborate with external partners and agencies to expand the company's content reach and impact
Set realistic goals and develop a reporting plan for key performance metrics (e.g. engagement, reach, sentiment, etc.) to continuously improve and optimize content strategy
Oversee the creation and maintenance of a content style guide to ensure consistency in tone, voice, and messaging
Stay up-to-date with industry trends and best practices to continually evolve and innovate the company's content tactics/formats
Ensure all content adheres to legal and regulatory requirements
What you’ll bring:8+ years in content marketing with a focus on product and GTM strategy
Demonstrated success in developing and executing go-to-market strategies for B2B, B2SMB, and / or B2C SAAS products
Proven success in creating new, strategic, and full-funnel content programs (with the ability to execute against said programs)
Excellent communication (verbal and written) and storytelling abilities, with a track record of crafting impactful messaging
Analytical mindset with proficiency in leveraging data to drive decision-making
Performance tracking. Ability to analyze data and create metrics to optimize content marketing initiatives
Success in forming partnerships with internal cross-functional teams across leadership, SMEs, Sales, Account Management, and Product counterparts
Excellent project and budget management skills
Having experience in SEO, driving and optimizing content experience
Excels in fast-paced and ambiguous work environments with an appetite for feedback
Utilized analytics to identify the impact and effectiveness of full-funnel content programs
Experience working with Content Management Systems such as Webflow or HubSpot (is a plus)
Bachelor's degree in Marketing, Business, or equivalent experience
Preferred: Deep understanding of market trends, competitive landscapes, and customer behaviors in the consumer healthtech industry
What we offer:Work from anywhere in the US! Our team is distributed and most of us work from home
A flexible and trusting environment where you'll feel empowered to do your best work
Hardworking and supportive colleagues and a leadership team that understands the importance of recruiting and retaining top talent
Incredible Medical/Dental/Vision benefits for employees & their families.
Competitive salary and equity, 401(k) sponsorship, life insurance
Generous Learning and Development Reimbursement policy
The salary for this position is based on an array of factors unique to each candidate: Such as years and depth of experience, set skills, certifications, etc. The salary for this position ranges between 140-180k.We are hiring for different levels, and our Recruiting team will let you know if you qualify for a different role/range. Salary is one component of the total compensation package, which includes meaningful equity, excellent healthcare, flexible time off, and other benefits and perks.Equal Employment Opportunity at MachinifyMachinify is committed to hiring talented and qualified individuals with diverse backgrounds for all of its positions. Machinify believes that the gathering and celebration of unique backgrounds, qualities, and cultures enriches the workplace.
#J-18808-Ljbffr
Have you got what it takes to succeed The following information should be read carefully by all candidates.Machinify is seeking an experienced
Director in Content Marketing
to join our team as the first content marketing manager. This person will own the development of content and editorial strategy. They will produce compelling and relevant content that supports thought leadership, engagement, traffic, and drive acquisition as well as customer retention. Additionally, the content manager will build out Machinify's customer story library, expand our content efforts to new heights, and generate new content formats that resonate with our payer audience!The ideal person for this role is a self-starter who brings excitement about making healthcare more affordable and accessible. Their background includes brand/product storytelling, an analytical mindset, and a track record of success in new content generation.What you’ll do:Communicate Machinify’s vision, thought leadership, and drive awareness/engagement throughout the marketing funnel
Define, execute, and project manage Machinify's content marketing and editorial strategy
Create and maintain a content calendar to ensure timely deliverables through the effective allocation of content budget/resources
Write high-quality, thought-provoking content in formats that engage our audiences including: case studies, e-books, blog posts, webinars, email copy, and SEO articles.
Develop Machinify's customer stories and case studies to showcase the company's success in market.
Work closely customer subject matter experts (SMEs) to generate novel thought leadership not-yet shared within the category
Own the 'Blog' and future expansion of content marketing resources
Craft compelling product messaging and positioning that resonates with target audiences. Translate technical features into customer-centric value propositions
Collaborate with external partners and agencies to expand the company's content reach and impact
Set realistic goals and develop a reporting plan for key performance metrics (e.g. engagement, reach, sentiment, etc.) to continuously improve and optimize content strategy
Oversee the creation and maintenance of a content style guide to ensure consistency in tone, voice, and messaging
Stay up-to-date with industry trends and best practices to continually evolve and innovate the company's content tactics/formats
Ensure all content adheres to legal and regulatory requirements
What you’ll bring:8+ years in content marketing with a focus on product and GTM strategy
Demonstrated success in developing and executing go-to-market strategies for B2B, B2SMB, and / or B2C SAAS products
Proven success in creating new, strategic, and full-funnel content programs (with the ability to execute against said programs)
Excellent communication (verbal and written) and storytelling abilities, with a track record of crafting impactful messaging
Analytical mindset with proficiency in leveraging data to drive decision-making
Performance tracking. Ability to analyze data and create metrics to optimize content marketing initiatives
Success in forming partnerships with internal cross-functional teams across leadership, SMEs, Sales, Account Management, and Product counterparts
Excellent project and budget management skills
Having experience in SEO, driving and optimizing content experience
Excels in fast-paced and ambiguous work environments with an appetite for feedback
Utilized analytics to identify the impact and effectiveness of full-funnel content programs
Experience working with Content Management Systems such as Webflow or HubSpot (is a plus)
Bachelor's degree in Marketing, Business, or equivalent experience
Preferred: Deep understanding of market trends, competitive landscapes, and customer behaviors in the consumer healthtech industry
What we offer:Work from anywhere in the US! Our team is distributed and most of us work from home
A flexible and trusting environment where you'll feel empowered to do your best work
Hardworking and supportive colleagues and a leadership team that understands the importance of recruiting and retaining top talent
Incredible Medical/Dental/Vision benefits for employees & their families.
Competitive salary and equity, 401(k) sponsorship, life insurance
Generous Learning and Development Reimbursement policy
The salary for this position is based on an array of factors unique to each candidate: Such as years and depth of experience, set skills, certifications, etc. The salary for this position ranges between 140-180k.We are hiring for different levels, and our Recruiting team will let you know if you qualify for a different role/range. Salary is one component of the total compensation package, which includes meaningful equity, excellent healthcare, flexible time off, and other benefits and perks.Equal Employment Opportunity at MachinifyMachinify is committed to hiring talented and qualified individuals with diverse backgrounds for all of its positions. Machinify believes that the gathering and celebration of unique backgrounds, qualities, and cultures enriches the workplace.
#J-18808-Ljbffr