Associate Director Patient Marketing, SUBLOCADE

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Associate Director Patient Marketing, SUBLOCADE

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Sr. Director Brand Marketing, SUBLOCADELocation:

Richmond, VAIndivior is a global specialty pharmaceutical company working to help change patients' lives by developing medicines to treat substance use disorders (SUD) and serious mental illnesses. The name is the blend of the words individual and endeavor, and the tagline “Focus on you” makes the company’s commitment clear.POSITION SUMMARY:Indivior is a global pharmaceutical company working to help change patients’ lives by pioneering life-transforming treatment for substance use disorders and other serious mental illnesses. We are searching for a passionate and collaborative commercial leader with a successful track record of leading patient-focused marketing initiatives. The Associate Director will be responsible for the strategy and execution of Direct-to-Patient (DTP) Marketing efforts for SUBLOCADE across channels, including point of care in HCP offices and direct to consumer advertising initiatives.The successful candidate will lead the DTP marketing team for SUBLOCADE, defining customer-specific strategies and executing plans to achieve business goals. The Associate Director, DTP Marketing will report to the Senior Director, Brand Customer Marketing and have full accountability for Consumer brand marketing efforts in the US.ESSENTIAL FUNCTIONS:Set the strategy, goals, and execution plans for consumer audience brand promotion across channels.Lead development of patient insights, positioning, segmentation, strategy and creative development. Evaluate the effectiveness of strategies through campaign measurement and metrics development.Work collaboratively with marketing team and cross-functional partners to ensure seamless education and support to customers, with a patient-focused mindset.Partner with Sales & Training to elevate field comprehension of patient insights, strategies and pull through of patient education resources deployed via field teams.Define key performance indicators (KPIs) to measure success of strategies and tactics; enable quarterly business reviews with senior management.Manage standard operating procedures for key initiatives such as patient ambassador programs.Identify and build optimal DTP marketing capabilities based on industry best practices and customer insights.Effectively track and manage the DTP marketing budget. Consistently manage multiple projects to deliver high-quality work product in a timely fashion.Contribute to a strong culture aligned to our Mission and Guiding Principles at Indivior.Ensure a compliance focus to ensure that all promotional activities are fully compliant with Company policies and Legal and Regulatory guidelines.MINIMUM QUALIFICATIONS:7+ years of related experience in the pharma/biotech industry with a proven, consistent history of high performance in brand marketing positions.Product management experience in prior marketing roles - Patient/Consumer marketing expertise in specialty brands strongly preferred.Experience developing customer strategies and campaigns.Experience in the promotion of specialty markets or HCP administered injectables is desired.Demonstrates strong team/project management experience and communication skills.Strong team player that has a patient-focus and customer service approach.Attention to detail and the ability to work individually, within a multi-disciplinary team, as well as with external partners and agencies.Possesses excellent written and verbal communication skills.Exude excitement about the vision and mission of Indivior.EDUCATION:An undergraduate degree is required. An advanced degree in Business, Marketing or Life Sciences is highly preferred.BENEFITS:3 weeks’ vacation plus floating holidays and sick leave401(k) and Profit Sharing Plan- Company match of 75% on your first 6% of contributionsU.S. Employee Stock Purchase Plan- 15% DiscountComprehensive Medical, Dental, Vision, Life and Disability coverageHealth and Dependent Care Flex Spending optionsAdoption assistanceTuition reimbursementGym, fitness facility and cell phone discountsGUIDING PRINCIPLES:Indivior’s guiding principles are the foundation for each employee’s success and growth. Each employee is expected to demonstrate understanding and adherence to our guiding principles in their everyday performance.EQUAL EMPLOYMENT OPPORTUNITYEOE/Minorities/Females/Vet/Disabled

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