Adobe Inc.
Director, Strategic Marketing Planning and Analytics
Adobe Inc., San Jose, California, United States, 95123
Our Company
Check all associated application documentation thoroughly before clicking on the apply button at the bottom of this description.Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!The Opportunity The Growth Marketing & Insights (GMI) organization has a dual charter of providing objective customer research, analysis, and marketing effectiveness measurement while advancing the use of Adobe Marketing Cloud technologies to enable and track customer experiences across surfaces.Within GMI, the Marketing, Planning and Analytics team was established to focus on developing deep media and customer insights to support integrated marketing planning across channels. The group closely partners with Global and Field Marketing, Finance, Go-to-market, business unit leaders and other corporate functions to provide guidance on business objectives.The team is looking for a dynamic leader to own the development of planning processes and drive strategic insights for our business partners. Knowledge of financial planning, enterprise marketing and sales motions, marketing mix models and the ability to connect marketing results to financial metrics are critical. We are looking to build a comprehensive framework that considers marketing's impact at various stages of the sales funnel in order to optimize media investment and drive incremental returns.What You'll Do
Lead a small, distributed team to help guide the marketing perspective on the right investment levels to drive marketing performance indicators in line with finance goals.
Partner with all DX marketing leaders in various regions to build detailed plans.
Build robust plans by understanding the role that each marketing channel plays and their independent efficiency curves.
Align marketing plans and objectives with expectations from finance, go-to-market, and regional teams are key to the success of this position.
What You Need to Succeed
A minimum of 10 years of industry experience in marketing analytics with a proven track record of driving business impact.
10+ years of marketing and/or finance experience in an enterprise sales environment.
Strong understanding of B2B analytics and measurement.
Experience with media mix models and underlying methodologies.
Ability to dig deep into finance systems to understand historical spend trends which will advise future investment needs. Partnering with marketing execution teams to supervise key KPI's and map them to performance against funnel metrics.
A passion for solving problems and tackling new challenges.
Track record of leading change and implementing initiatives.
Strong interpersonal skills and the ability to work both independently and part of a geographically team with varied strengths and building trusted relationships.
At Adobe, you will be immersed in an exceptional work environment that is recognized throughout the world on Best Companies lists. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely.If you're looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.Adobe is an equal opportunity employer. We welcome and encourage diversity in the workplace regardless of gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, or veteran status.
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Check all associated application documentation thoroughly before clicking on the apply button at the bottom of this description.Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!The Opportunity The Growth Marketing & Insights (GMI) organization has a dual charter of providing objective customer research, analysis, and marketing effectiveness measurement while advancing the use of Adobe Marketing Cloud technologies to enable and track customer experiences across surfaces.Within GMI, the Marketing, Planning and Analytics team was established to focus on developing deep media and customer insights to support integrated marketing planning across channels. The group closely partners with Global and Field Marketing, Finance, Go-to-market, business unit leaders and other corporate functions to provide guidance on business objectives.The team is looking for a dynamic leader to own the development of planning processes and drive strategic insights for our business partners. Knowledge of financial planning, enterprise marketing and sales motions, marketing mix models and the ability to connect marketing results to financial metrics are critical. We are looking to build a comprehensive framework that considers marketing's impact at various stages of the sales funnel in order to optimize media investment and drive incremental returns.What You'll Do
Lead a small, distributed team to help guide the marketing perspective on the right investment levels to drive marketing performance indicators in line with finance goals.
Partner with all DX marketing leaders in various regions to build detailed plans.
Build robust plans by understanding the role that each marketing channel plays and their independent efficiency curves.
Align marketing plans and objectives with expectations from finance, go-to-market, and regional teams are key to the success of this position.
What You Need to Succeed
A minimum of 10 years of industry experience in marketing analytics with a proven track record of driving business impact.
10+ years of marketing and/or finance experience in an enterprise sales environment.
Strong understanding of B2B analytics and measurement.
Experience with media mix models and underlying methodologies.
Ability to dig deep into finance systems to understand historical spend trends which will advise future investment needs. Partnering with marketing execution teams to supervise key KPI's and map them to performance against funnel metrics.
A passion for solving problems and tackling new challenges.
Track record of leading change and implementing initiatives.
Strong interpersonal skills and the ability to work both independently and part of a geographically team with varied strengths and building trusted relationships.
At Adobe, you will be immersed in an exceptional work environment that is recognized throughout the world on Best Companies lists. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely.If you're looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.Adobe is an equal opportunity employer. We welcome and encourage diversity in the workplace regardless of gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, or veteran status.
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