eBay Inc.
Growth Marketing and Segment Lead
eBay Inc., Bellevue, Washington, us, 98009
At eBay, we're more than a global ecommerce leader — we’re changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We’re committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts.Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work — every day. We're in this together, sustaining the future of our customers, our company, and our planet.Join a team of passionate thinkers, innovators, and dreamers — and help us connect people and build communities to create economic opportunity for all.About The Team and RoleeBay Advertising is reinventing advertising at eBay. We’re crafting innovative brand and sellers solutions to optimize the ad monetization and experience on eBay. Our goal is to build a valuable experience for both buyers and sellers, while also driving performance for advertisers. To that end, we are innovating rapidly in the ad-tech space and there is no shortage of new challenges for motivated individuals.
We are seeking a seasoned marketing leader to own the GTM segment strategy for scale outreach sellers on eBay. Drive business growth with innovation in growth channelsWhat You will Accomplish:Segment Strategy:
Partner with stakeholders to innovate on customer experiences, driving growth for ads business. Collaborate with channel owners to develop cohesive strategies for a seamless customer journey that drives lead generation, customer adoption, retention and segment growth
Growth Channels:
Innovate and expand growth channels, including incentive programs for sellers/customers at scale.
Customer Engagement:
Develop and implement strategies to drive SMB customer engagement, increase upsell opportunities and reduce churn. Rapidly test new ideas, leveraging data and insights to innovate and improve continuously
Performance Analysis:
Using data-driven insights to guide decision-making. Lead with a disciplined, data-driven approach to continually assess business performance and achieve quarterly and annual sales targets. Regularly report on metrics to identify strengths and areas for improvement.
Process Optimization:
Create and refine scalable processes to enhance team efficiency and overall performance. Act as an escalation point to help resolve issues, triage problems, and support account growth as needed.
What You Will Bring:Experience:
10+ years in marketing leadership roles. Experience Owning P&L and experience in lifecycle & lower funnel channel marketing. Experience developing promotional and loyalty programs for customers at scale.
Leadership:
Proven track record of building and managing high-performing teams, with a focus on strategic and operational excellence.
Analytical Skills:
Strong analytical, planning, and problem-solving capabilities with a deep understanding of sales metrics, performance standards, and methodologies.
Strong collaboration skills in matrixed set up:
Proven track record of effectively and productively collaborating and influencing senior stakeholders in matrixed organization set up.
Leading under ambiguity:
Ability to keep team motivated and focused in a fast paced environment that may bring ambiguity.
Ability to working across global time-zones : Ability to lead team and partnering with collaborators distributed globally.
Business (B2C) and Consumer (C2C) marketing Experience:
Extensive knowledge of SMB sales and marketing processes and experience marketing to C2C (customer to customer) audiences.
The pay range for this position at commencement of employment in California, Washington, or New York is expected in the range below.$126,800 - $187,550
Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience. The total compensation package for this position may also include other elements, including a target bonus and restricted stock units (as applicable) in addition to a full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as PTO and parental leave). Details of participation in these benefit plans will be provided if an employee receives an offer of employment.If hired, employees will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.Please see the Talent Privacy Notice for information regarding how eBay handles your personal data collected when you use the eBay Careers website or apply for a job with eBay.eBay is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status. If you have a need that requires accommodation, please contact us at talent@ebay.com. We will make every effort to respond to your request for accommodation as soon as possible. View our accessibility statement to learn more about eBay's commitment to ensuring digital accessibility for people with disabilities.Jobs posted with location as "Remote - United States (Excludes: HI, NM)" excludes residents of Hawaii and New Mexico.This website uses cookies to enhance your experience. By continuing to browse the site, you agree to our use of cookies. Visit our Privacy Center for more information.
We are seeking a seasoned marketing leader to own the GTM segment strategy for scale outreach sellers on eBay. Drive business growth with innovation in growth channelsWhat You will Accomplish:Segment Strategy:
Partner with stakeholders to innovate on customer experiences, driving growth for ads business. Collaborate with channel owners to develop cohesive strategies for a seamless customer journey that drives lead generation, customer adoption, retention and segment growth
Growth Channels:
Innovate and expand growth channels, including incentive programs for sellers/customers at scale.
Customer Engagement:
Develop and implement strategies to drive SMB customer engagement, increase upsell opportunities and reduce churn. Rapidly test new ideas, leveraging data and insights to innovate and improve continuously
Performance Analysis:
Using data-driven insights to guide decision-making. Lead with a disciplined, data-driven approach to continually assess business performance and achieve quarterly and annual sales targets. Regularly report on metrics to identify strengths and areas for improvement.
Process Optimization:
Create and refine scalable processes to enhance team efficiency and overall performance. Act as an escalation point to help resolve issues, triage problems, and support account growth as needed.
What You Will Bring:Experience:
10+ years in marketing leadership roles. Experience Owning P&L and experience in lifecycle & lower funnel channel marketing. Experience developing promotional and loyalty programs for customers at scale.
Leadership:
Proven track record of building and managing high-performing teams, with a focus on strategic and operational excellence.
Analytical Skills:
Strong analytical, planning, and problem-solving capabilities with a deep understanding of sales metrics, performance standards, and methodologies.
Strong collaboration skills in matrixed set up:
Proven track record of effectively and productively collaborating and influencing senior stakeholders in matrixed organization set up.
Leading under ambiguity:
Ability to keep team motivated and focused in a fast paced environment that may bring ambiguity.
Ability to working across global time-zones : Ability to lead team and partnering with collaborators distributed globally.
Business (B2C) and Consumer (C2C) marketing Experience:
Extensive knowledge of SMB sales and marketing processes and experience marketing to C2C (customer to customer) audiences.
The pay range for this position at commencement of employment in California, Washington, or New York is expected in the range below.$126,800 - $187,550
Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience. The total compensation package for this position may also include other elements, including a target bonus and restricted stock units (as applicable) in addition to a full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as PTO and parental leave). Details of participation in these benefit plans will be provided if an employee receives an offer of employment.If hired, employees will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.Please see the Talent Privacy Notice for information regarding how eBay handles your personal data collected when you use the eBay Careers website or apply for a job with eBay.eBay is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status. If you have a need that requires accommodation, please contact us at talent@ebay.com. We will make every effort to respond to your request for accommodation as soon as possible. View our accessibility statement to learn more about eBay's commitment to ensuring digital accessibility for people with disabilities.Jobs posted with location as "Remote - United States (Excludes: HI, NM)" excludes residents of Hawaii and New Mexico.This website uses cookies to enhance your experience. By continuing to browse the site, you agree to our use of cookies. Visit our Privacy Center for more information.