Medical Mutual of Ohio
Manager, Acquisition Marketing - Group and Specialty
Medical Mutual of Ohio, Brooklyn, Ohio, United States,
Note, requires (3) days per week in-office in Brooklyn, Ohio.
Founded in 1934, Medical Mutual is the oldest and one of the largest health insurance companies based in Ohio. We provide peace of mind to more than 1.6 million Ohioans through our high-quality health, life, disability, dental, vision and indemnity plans. We offer fully insured and self-funded group coverage, including stop loss, as well as Medicare Advantage, Medicare Supplement, and individual plans.
Responsibilities
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Partners with Marketing team and senior level management and key business unit staff to develop strategic marketing and communications goals, objectives and plans.
·
Oversees the evaluation, measurement, and analyses of plans to ensure maximum return.
·
Develops and executes regional marketing plans in support of corporate objectives, focusing on lead generation and conversion strategies.
·
Collaborates with sales management and staff to build new programs aimed at groups and brokers across multiple channels.
·
Maintains understanding of the brand and product strength in each region.
·
Analyzes the comprehensive customer journey and provides strategic recommendations to enhance marketing influence at every touchpoint.
·
Develops targeted marketing programs designed to generate qualified leads and support sales initiatives, emphasizing lower funnel tactics.
·
Partners with the sales enablement team to develop and refine assets tailored for internal sales teams and external broker partners.
·
Manages writing, editing and design efforts of marketing materials maintaining consistency in message and corporate branding.
·
Recommends enhancements to sales collateral, website communications, and campaign assets to improve consistency, engagement, and lead conversion effectiveness.
·
Manages vendor relationships as needed for research, production and other services.
·
Collaborates with agency media partners to explore and implement innovative digital marketing approaches.
·
Manages assigned staff and project teams, overseeing marketing projects to ensure tasks are clearly defined, deadlines are met, and team members contribute effectively to overall goals.
·
Encourages creativity, collaboration, and innovation within the team, promoting a positive and inclusive work culture while providing guidance, training, and support.
·
Performs other duties as assigned.
Founded in 1934, Medical Mutual is the oldest and one of the largest health insurance companies based in Ohio. We provide peace of mind to more than 1.6 million Ohioans through our high-quality health, life, disability, dental, vision and indemnity plans. We offer fully insured and self-funded group coverage, including stop loss, as well as Medicare Advantage, Medicare Supplement, and individual plans.
Responsibilities
·
Partners with Marketing team and senior level management and key business unit staff to develop strategic marketing and communications goals, objectives and plans.
·
Oversees the evaluation, measurement, and analyses of plans to ensure maximum return.
·
Develops and executes regional marketing plans in support of corporate objectives, focusing on lead generation and conversion strategies.
·
Collaborates with sales management and staff to build new programs aimed at groups and brokers across multiple channels.
·
Maintains understanding of the brand and product strength in each region.
·
Analyzes the comprehensive customer journey and provides strategic recommendations to enhance marketing influence at every touchpoint.
·
Develops targeted marketing programs designed to generate qualified leads and support sales initiatives, emphasizing lower funnel tactics.
·
Partners with the sales enablement team to develop and refine assets tailored for internal sales teams and external broker partners.
·
Manages writing, editing and design efforts of marketing materials maintaining consistency in message and corporate branding.
·
Recommends enhancements to sales collateral, website communications, and campaign assets to improve consistency, engagement, and lead conversion effectiveness.
·
Manages vendor relationships as needed for research, production and other services.
·
Collaborates with agency media partners to explore and implement innovative digital marketing approaches.
·
Manages assigned staff and project teams, overseeing marketing projects to ensure tasks are clearly defined, deadlines are met, and team members contribute effectively to overall goals.
·
Encourages creativity, collaboration, and innovation within the team, promoting a positive and inclusive work culture while providing guidance, training, and support.
·
Performs other duties as assigned.