The University of Texas at Austin
Executive Director of Branding and Marketing, Business Strategies Office
The University of Texas at Austin, Austin, Texas, us, 78716
Job Posting Title:Executive Director of Branding and Marketing, Business Strategies Office----
Hiring Department:VP for Business Strategies----
Position Open To:All Applicants----
Weekly Scheduled Hours:40----
FLSA Status:Exempt----
Earliest Start Date:Immediately----
Position Duration:Expected to Continue----
Location:UT MAIN CAMPUS----
Job Details:
General Notes
The Executive Director of Branding and Marketing is a valued member of the Business Strategies team within the Office of the Senior Vice President (SVP) and Chief Operating Officer (COO). This position leads branding and marketing efforts within and across the portfolio of the SVP/COO, with a particular emphasis on leading the rebranding and promotion of Discovery to Impact internally and externally.
Your skills will make a difference.
You'll be working for a university that is internationally recognized for our academic programs and research. Your work will contribute to operational excellence and enhance the student experience. If you're the type of person that wants to know your work has meaning and impact, you'll like working in our department and for UT Austin. UT Austin provides an outstanding benefits package including but not limited to:
Competitive health benefits (employee premiums covered at 100%, family premiums at 50%)
Voluntary Vision, Dental, Life, and Disability insurance options
Generous paid vacation, sick time, and holidays
Teachers Retirement System of Texas, a defined benefit retirement plan, with employer matching funds
Additional Voluntary Retirement Programs: Tax Sheltered Annuity 403(b) and a Deferred Compensation program 457(b)
Flexible spending account options for medical and childcare expenses
Robust free training access through LinkedIn Learning plus professional conference opportunities
Tuition assistance
Expansive employee discount program including athletic tickets
Free access to UT Austin's libraries and museums with staff ID card
Free rides on all UT Shuttle and Austin CapMetro buses with staff ID card
For more details, please see: https://hr.utexas.edu/prospective/benefits and https://hr.utexas.edu/current/services/my-total-rewards .
Purpose
Reporting to the Associate Vice President for Communications and Engagement, this position leads branding and marketing efforts within and across the portfolio of the SVP/COO, with a particular emphasis on leading the rebranding and promotion of Discovery to Impact internally and externally.
Responsibilities
Works with the Associate Vice President for Communications and Engagement, the Associate Vice President for Discovery to Impact, and other senior leaders to develop, implement, evaluate, and refine a comprehensive marketing communications strategy for Discovery to Impact and other University priority projects.Leads and manages integrated marketing communications plans for University priority projects within the Office of Business Strategies to achieve maximum and measurable impact. Uses innovative marketing strategies across all media channels to contribute to the attainment of University priority projects. Communicates with colleagues and constituents about marketing initiatives and works with University partners to create successful outcomes.Develops and implements multi-channel advertising and branding plans. Develops and executes marketing communications that reinforce the University brand and support special events that showcase University programs and accomplishments. Extends the University's national brand into specified areas of growth by utilizing effective brand messaging and design.Works cross-functionally on strategic messaging, executive messaging, crisis communications, and earned media opportunities. Creates processes, procedures, and strategies for communication at all phases of a campaign. Clearly defines objectives, timelines, and milestones for all projectsRequired Qualifications
Bachelor's degree from an accredited college with major coursework in communications, marketing, Internet technology, or a related field.
15 years of experience in marketing (traditional & digital), with demonstrated experience in marketing project management including projects with paid search advertising, integrated campaigns, website management, and direct mail campaigns.Demonstrated experience with content management systems. Demonstrated ability to lead and communicate with team members and maintain positive partner relationships. Ability to foster a team environment. Demonstrated ability to work well under pressure and to consistently meet deadlines while maintaining a high attention to detail.Must have expert-written, verbal, analytical, and organizational skills. Experience with writing and editing for grammar, spelling, and punctuation accuracy.Experience developing program-level conversion-based marketing campaigns. Experience in managing multiple projects and production schedules is required.Knowledge of traffic measurement tools (Google Analytics, Webmaster Tools, Alexa, and Raven) and search engine tools. Knowledge of search marketing tools (Google Adwords, YouTube, Bing) and various digital advertising channels including display, search, and network placements. Knowledge of keyword optimization, search positioning, and traffic visibility to maximize brand message to appropriate audiences. Ability to optimize website content, messaging, and advertising to SEO standards.Ability to strategize and develop marketing plans at a broad level. Ability to implement brand initiatives and successfully measure the results.Relevant education and experience may be substituted as appropriate.
Preferred Qualifications
Experience working in a startup setting while also understanding the dynamics of a higher education or state agency environment and working knowledge of the communications landscape in a higher education or state agency environment.Project management certification or other documented mastery of project management principles.Salary Range
$175,000 + depending on qualifications
Working Conditions
This position requires a physical presence in a standard office environment at the UT main campus and is not eligible for a regular remote or hybrid work at this time.
Required Materials
Resume/CV
3 work references with their contact information; at least one reference should be from a supervisorLetter of interestFinal candidates will be asked to share excerpts from their work portfolio to demonstrate marketing and branding campaign experienceImportant
for applicants who are NOT current university employees or contingent workers:
You will be prompted to submit your resume the first time you apply, then you will be provided an option to upload a new Resume for subsequent applications. Any additional Required Materials (letter of interest, references, etc.) will be uploaded in the Application Questions section; you will be able to multi-select additional files. Before submitting your online job application, ensure that ALL Required Materials have been uploaded. Once your job application has been submitted, you cannot make changes.
Important for Current university employees and contingent workers:
As a current university employee or contingent worker, you MUST apply within Workday by searching for Find UT Jobs. If you are a current University employee, log-in to Workday, navigate to your Worker Profile, click the Career link in the left hand navigation menu and then update the sections in your Professional Profile before you apply. This information will be pulled in to your application. The application is one page and you will be prompted to upload your resume. In addition, you must respond to the application questions presented to upload any additional Required Materials (letter of interest, references, etc.) that were noted above.
Employment Eligibility:Regular staff who have been employed in their current position for the last six continuous months are eligible for openings being recruited for through University-Wide or Open Recruiting, to include both promotional opportunities and lateral transfers. Staff who are promotion/transfer eligible may apply for positions without supervisor approval.
Retirement Plan Eligibility:The retirement plan for this position is Teacher Retirement System of Texas (TRS), subject to the position being at least 20 hours per week and at least 135 days in length. This position has the option to elect the Optional Retirement Program (ORP) instead of TRS, subject to the position being 40 hours per week and at least 135 days in length.
Background Checks:
A criminal history background check will be required for finalist(s) under consideration for this position.
Equal Opportunity Employer:
The University of Texas at Austin, as an equal opportunity/affirmative action employer, complies with all applicable federal and state laws regarding nondiscrimination and affirmative action. The University is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, national origin, age, marital status, sex, sexual orientation, gender identity, gender expression, disability, religion, or veteran status in employment, educational programs and activities, and admissions.
Pay Transparency:
The University of Texas at Austin will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information.
Employment Eligibility Verification:
If hired, you will be required to complete the federal Employment Eligibility Verification I-9 form. You will be required to present acceptable and original documents to prove your identity and authorization to work in the United States. Documents need to be presented no later than the third day of employment. Failure to do so will result in loss of employment at the university.
----
E-Verify:
The University of Texas at Austin use E-Verify to check the work authorization of all new hires effective May 2015. The university's company ID number for purposes of E-Verify is 854197. For more information about E-Verify, please see the following:
E-Verify Poster (English) [PDF]E-Verify Poster (Spanish) [PDF]Right To Work Poster (English) [PDF]Right To Work Poster (Spanish) [PDF]
----
Compliance:
Employees may be required to report violations of law under Title IX and the Jeanne Clery Disclosure of Campus Security Policy and Crime Statistics Act (Clery Act). If this position is identified a Campus Security Authority (Clery Act), you will be notified and provided resources for reporting. Responsible employees under Title IX are defined and outlined in HOP-3031.
The Clery Act requires all prospective employees be notified of the availability of the Annual Security and Fire Safety report. You may access the most recent report here or obtain a copy at University Compliance Services, 1616 Guadalupe Street, UTA 2.206, Austin, Texas 78701.
Hiring Department:VP for Business Strategies----
Position Open To:All Applicants----
Weekly Scheduled Hours:40----
FLSA Status:Exempt----
Earliest Start Date:Immediately----
Position Duration:Expected to Continue----
Location:UT MAIN CAMPUS----
Job Details:
General Notes
The Executive Director of Branding and Marketing is a valued member of the Business Strategies team within the Office of the Senior Vice President (SVP) and Chief Operating Officer (COO). This position leads branding and marketing efforts within and across the portfolio of the SVP/COO, with a particular emphasis on leading the rebranding and promotion of Discovery to Impact internally and externally.
Your skills will make a difference.
You'll be working for a university that is internationally recognized for our academic programs and research. Your work will contribute to operational excellence and enhance the student experience. If you're the type of person that wants to know your work has meaning and impact, you'll like working in our department and for UT Austin. UT Austin provides an outstanding benefits package including but not limited to:
Competitive health benefits (employee premiums covered at 100%, family premiums at 50%)
Voluntary Vision, Dental, Life, and Disability insurance options
Generous paid vacation, sick time, and holidays
Teachers Retirement System of Texas, a defined benefit retirement plan, with employer matching funds
Additional Voluntary Retirement Programs: Tax Sheltered Annuity 403(b) and a Deferred Compensation program 457(b)
Flexible spending account options for medical and childcare expenses
Robust free training access through LinkedIn Learning plus professional conference opportunities
Tuition assistance
Expansive employee discount program including athletic tickets
Free access to UT Austin's libraries and museums with staff ID card
Free rides on all UT Shuttle and Austin CapMetro buses with staff ID card
For more details, please see: https://hr.utexas.edu/prospective/benefits and https://hr.utexas.edu/current/services/my-total-rewards .
Purpose
Reporting to the Associate Vice President for Communications and Engagement, this position leads branding and marketing efforts within and across the portfolio of the SVP/COO, with a particular emphasis on leading the rebranding and promotion of Discovery to Impact internally and externally.
Responsibilities
Works with the Associate Vice President for Communications and Engagement, the Associate Vice President for Discovery to Impact, and other senior leaders to develop, implement, evaluate, and refine a comprehensive marketing communications strategy for Discovery to Impact and other University priority projects.Leads and manages integrated marketing communications plans for University priority projects within the Office of Business Strategies to achieve maximum and measurable impact. Uses innovative marketing strategies across all media channels to contribute to the attainment of University priority projects. Communicates with colleagues and constituents about marketing initiatives and works with University partners to create successful outcomes.Develops and implements multi-channel advertising and branding plans. Develops and executes marketing communications that reinforce the University brand and support special events that showcase University programs and accomplishments. Extends the University's national brand into specified areas of growth by utilizing effective brand messaging and design.Works cross-functionally on strategic messaging, executive messaging, crisis communications, and earned media opportunities. Creates processes, procedures, and strategies for communication at all phases of a campaign. Clearly defines objectives, timelines, and milestones for all projectsRequired Qualifications
Bachelor's degree from an accredited college with major coursework in communications, marketing, Internet technology, or a related field.
15 years of experience in marketing (traditional & digital), with demonstrated experience in marketing project management including projects with paid search advertising, integrated campaigns, website management, and direct mail campaigns.Demonstrated experience with content management systems. Demonstrated ability to lead and communicate with team members and maintain positive partner relationships. Ability to foster a team environment. Demonstrated ability to work well under pressure and to consistently meet deadlines while maintaining a high attention to detail.Must have expert-written, verbal, analytical, and organizational skills. Experience with writing and editing for grammar, spelling, and punctuation accuracy.Experience developing program-level conversion-based marketing campaigns. Experience in managing multiple projects and production schedules is required.Knowledge of traffic measurement tools (Google Analytics, Webmaster Tools, Alexa, and Raven) and search engine tools. Knowledge of search marketing tools (Google Adwords, YouTube, Bing) and various digital advertising channels including display, search, and network placements. Knowledge of keyword optimization, search positioning, and traffic visibility to maximize brand message to appropriate audiences. Ability to optimize website content, messaging, and advertising to SEO standards.Ability to strategize and develop marketing plans at a broad level. Ability to implement brand initiatives and successfully measure the results.Relevant education and experience may be substituted as appropriate.
Preferred Qualifications
Experience working in a startup setting while also understanding the dynamics of a higher education or state agency environment and working knowledge of the communications landscape in a higher education or state agency environment.Project management certification or other documented mastery of project management principles.Salary Range
$175,000 + depending on qualifications
Working Conditions
This position requires a physical presence in a standard office environment at the UT main campus and is not eligible for a regular remote or hybrid work at this time.
Required Materials
Resume/CV
3 work references with their contact information; at least one reference should be from a supervisorLetter of interestFinal candidates will be asked to share excerpts from their work portfolio to demonstrate marketing and branding campaign experienceImportant
for applicants who are NOT current university employees or contingent workers:
You will be prompted to submit your resume the first time you apply, then you will be provided an option to upload a new Resume for subsequent applications. Any additional Required Materials (letter of interest, references, etc.) will be uploaded in the Application Questions section; you will be able to multi-select additional files. Before submitting your online job application, ensure that ALL Required Materials have been uploaded. Once your job application has been submitted, you cannot make changes.
Important for Current university employees and contingent workers:
As a current university employee or contingent worker, you MUST apply within Workday by searching for Find UT Jobs. If you are a current University employee, log-in to Workday, navigate to your Worker Profile, click the Career link in the left hand navigation menu and then update the sections in your Professional Profile before you apply. This information will be pulled in to your application. The application is one page and you will be prompted to upload your resume. In addition, you must respond to the application questions presented to upload any additional Required Materials (letter of interest, references, etc.) that were noted above.
Employment Eligibility:Regular staff who have been employed in their current position for the last six continuous months are eligible for openings being recruited for through University-Wide or Open Recruiting, to include both promotional opportunities and lateral transfers. Staff who are promotion/transfer eligible may apply for positions without supervisor approval.
Retirement Plan Eligibility:The retirement plan for this position is Teacher Retirement System of Texas (TRS), subject to the position being at least 20 hours per week and at least 135 days in length. This position has the option to elect the Optional Retirement Program (ORP) instead of TRS, subject to the position being 40 hours per week and at least 135 days in length.
Background Checks:
A criminal history background check will be required for finalist(s) under consideration for this position.
Equal Opportunity Employer:
The University of Texas at Austin, as an equal opportunity/affirmative action employer, complies with all applicable federal and state laws regarding nondiscrimination and affirmative action. The University is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, national origin, age, marital status, sex, sexual orientation, gender identity, gender expression, disability, religion, or veteran status in employment, educational programs and activities, and admissions.
Pay Transparency:
The University of Texas at Austin will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information.
Employment Eligibility Verification:
If hired, you will be required to complete the federal Employment Eligibility Verification I-9 form. You will be required to present acceptable and original documents to prove your identity and authorization to work in the United States. Documents need to be presented no later than the third day of employment. Failure to do so will result in loss of employment at the university.
----
E-Verify:
The University of Texas at Austin use E-Verify to check the work authorization of all new hires effective May 2015. The university's company ID number for purposes of E-Verify is 854197. For more information about E-Verify, please see the following:
E-Verify Poster (English) [PDF]E-Verify Poster (Spanish) [PDF]Right To Work Poster (English) [PDF]Right To Work Poster (Spanish) [PDF]
----
Compliance:
Employees may be required to report violations of law under Title IX and the Jeanne Clery Disclosure of Campus Security Policy and Crime Statistics Act (Clery Act). If this position is identified a Campus Security Authority (Clery Act), you will be notified and provided resources for reporting. Responsible employees under Title IX are defined and outlined in HOP-3031.
The Clery Act requires all prospective employees be notified of the availability of the Annual Security and Fire Safety report. You may access the most recent report here or obtain a copy at University Compliance Services, 1616 Guadalupe Street, UTA 2.206, Austin, Texas 78701.