RockLoans Marketplace LLC
Senior Marketing Automation Specialist
RockLoans Marketplace LLC, Detroit, Michigan, United States, 48228
The Rock Family of Companies is made up of nearly 100 separate businesses spanning fintech, sports, entertainment, real estate, startups and more. We're united by our culture - a drive to find a better way that fuels our commitment to our clients, our community and our team members. We believe in and build inclusive workplaces, where every voice is heard and diverse perspectives are welcomed. Working for a company in the Family is about more than just a job - it's about having the opportunity to become the best version of yourself.
As a Senior Marketing Automation Specialist, you will lead the technical design and implementation of multichannel marketing and transactional journeys-including email, SMS, and push notifications-in Salesforce Marketing Cloud. Leveraging data insights, you will optimize these journeys and guide Marketing CRM strategies. You will also write SQL-based automations and queries for audience building, harness Salesforce Einstein, and work with custom APIs to power journeys. You'll ensure data quality, adhere to email and SMS deliverability best practices, and create reports to monitor and analyze campaign performance. Your expertise in marketing automation, technology, and business will empower you to introduce innovative solutions, drive key stakeholder conversations, and provide strategic technical leadership for marketing automation journeys-owning the technical process from ideation to execution.
In this role, you will continually develop your skill set by staying up to date on industry trends, collaborating with technology and business partners across teams, and participating in role-related internal and external educational channels. You will also mentor your peers. Success in this role will be defined by strong communication and organizational skills, cultural alignment, a driven and self-motivated approach, demonstrated results in the growth and optimization of multi/omni-channel campaigns, and a commitment to collaboration and partnership in achieving both personal and company goals.
About the Role
Design and implement multichannel marketing and transactional journeys, and develop testing plans to deliver on business objectivesLeverage data insights to inform technical journey and automation design, and campaign developmentMonitor deliverability, automation and journey performance and address issues as they ariseConfigure and maintain integrations between Salesforce Marketing Cloud and related source systemsTroubleshoot and respond to escalated requests for support and guidance leveraging personal organization skills and "bug" reporting processesAnalyze and provide recommendations on campaign performance using key performance indicators from marketing emails, SMS and push notificationsEnsure the organization is staying in compliance with the CAN-SPAM, CCPA, and CTIA laws and take the appropriate actions when neededCollaborate with cross-functional teams providing technical leadership and direction to influence multi-channel journey designBe a leader in leveraging company approved AI tools to innovate, drive efficiency and optimizationMentor others on the team, be a champion for continued development, and delegate responsibilities when neededPartner with leadership to determine strategic initiatives for the team and stay up to date on industry trends and toolingAbout You
Minimum Qualifications:
5 years of experience in marketing technology, growth strategy or related rolesProficiency with Salesforce Marketing Cloud or similar marketing automation platformsExpert-level understanding of email marketing principles, email deliverability, industry best practices and engagement metrics with demonstrated proficiency in MarTech analytic toolsProficiency with Short Message Service (SMS) principles, best practices, engagement metrics, and complianceProficiency writing SQL, Python or a related language for data querying, analysis, segmentation or audience buildingAnalytical skills with the ability to interpret data and insights to make data driven decisionsDeep understanding of email security protocols (SPF/DKIM, DMARC), CAN-SPAM, GDPR, CCPA, CTIA or other email or SMS compliance laws.Advanced communication, problem solving and interpersonal skills, with the ability to collaborate and technical lead projects effectively across teamsPreferred Qualifications:
Bachelor's degree in Computer Science, Information Technology, Engineering, Marketing or a minimum of 5 years of experience in a related fieldSalesforce Marketing Cloud Email Specialist CertificationExpert level proficiency in marketing automation platforms and in designing and implementing complex multichannel journeysDeep understanding of data ingestion, APIs, and marketing technology integrations into source systemsExperience leading direction for digital solutions to solve complex business problems and articulate the business value leveraging data and conversion metricsDemonstrated experience leading or mentoring peers in previous rolesExperience using project management systems and working on Agile teamsExperience in the Financial Services and Technology industries
What You'll Get
Our team members fuel our strategy, innovation and growth, so we ensure the health and well-being of not just you, but your family, too! We go above and beyond to give you the support you need on an individual level and offer all sorts of ways to help you live your best life. We are proud to offer eligible team members perks and health benefits that will help you have peace of mind. Simply put: We've got your back. Check out our full list of Benefits and Perks.
About Us
Headquartered in Detroit,
Rocket Loans
was established to create the most simple, rocket fast personal loan process. We assembled a top-notch team of individuals combining new, passionate team members with some of the best veterans from Rocket Mortgage to create the most user-friendly lending platform in the world. We have given it our best to create an experience that is best-of-breed in the personal loan industry and commit even more to continuously improving it. At Rocket Loans, you'll build a career that helps you achieve your professional goals while helping clients get the loans they need to reach their financial goals. We're looking for innovators and those unafraid to disrupt the status-quo. With an inclusive culture and opportunities to make a positive impact, we're here to help you foster your career growth.
This is an outline of the primary responsibilities of this position. As with everything in life, things change. The tasks and responsibilities can be changed, added to, removed, amended, deleted and modified at any time by the leadership group. We are proud equal opportunity employers and committed to providing an inclusive environment based on mutual respect for all candidates and team members.
Employment decisions, including hiring decisions, are not based on race, color, religion, national origin, sex, physical or mental disability, sexual orientation, gender identity or expression, age, military or veteran status or any other characteristic protected by state or federal law. We offer opportunities to all job seekers including individuals with disabilities and provide reasonable accommodation to qualified individuals with disabilities in accordance with state and federal law. If you need a reasonable accommodation to assist with your job search, application for employment, or interview, please visit our FAQ page at www.myrocketcareer.com/how-we-hire/faqs/ for details on how to contact our team.
The Company is an Equal Employment Opportunity employer, and does not discriminate in any hiring or employment practices. The Company provides reasonable accommodations to qualified individuals with disabilities in accordance with state and federal law. Applicants requiring reasonable accommodation in completing the application and/or participating in the employment application process should notify a representative of the Human Resources Team, The Pulse, at Careers@myrocketcareer.com.
As a Senior Marketing Automation Specialist, you will lead the technical design and implementation of multichannel marketing and transactional journeys-including email, SMS, and push notifications-in Salesforce Marketing Cloud. Leveraging data insights, you will optimize these journeys and guide Marketing CRM strategies. You will also write SQL-based automations and queries for audience building, harness Salesforce Einstein, and work with custom APIs to power journeys. You'll ensure data quality, adhere to email and SMS deliverability best practices, and create reports to monitor and analyze campaign performance. Your expertise in marketing automation, technology, and business will empower you to introduce innovative solutions, drive key stakeholder conversations, and provide strategic technical leadership for marketing automation journeys-owning the technical process from ideation to execution.
In this role, you will continually develop your skill set by staying up to date on industry trends, collaborating with technology and business partners across teams, and participating in role-related internal and external educational channels. You will also mentor your peers. Success in this role will be defined by strong communication and organizational skills, cultural alignment, a driven and self-motivated approach, demonstrated results in the growth and optimization of multi/omni-channel campaigns, and a commitment to collaboration and partnership in achieving both personal and company goals.
About the Role
Design and implement multichannel marketing and transactional journeys, and develop testing plans to deliver on business objectivesLeverage data insights to inform technical journey and automation design, and campaign developmentMonitor deliverability, automation and journey performance and address issues as they ariseConfigure and maintain integrations between Salesforce Marketing Cloud and related source systemsTroubleshoot and respond to escalated requests for support and guidance leveraging personal organization skills and "bug" reporting processesAnalyze and provide recommendations on campaign performance using key performance indicators from marketing emails, SMS and push notificationsEnsure the organization is staying in compliance with the CAN-SPAM, CCPA, and CTIA laws and take the appropriate actions when neededCollaborate with cross-functional teams providing technical leadership and direction to influence multi-channel journey designBe a leader in leveraging company approved AI tools to innovate, drive efficiency and optimizationMentor others on the team, be a champion for continued development, and delegate responsibilities when neededPartner with leadership to determine strategic initiatives for the team and stay up to date on industry trends and toolingAbout You
Minimum Qualifications:
5 years of experience in marketing technology, growth strategy or related rolesProficiency with Salesforce Marketing Cloud or similar marketing automation platformsExpert-level understanding of email marketing principles, email deliverability, industry best practices and engagement metrics with demonstrated proficiency in MarTech analytic toolsProficiency with Short Message Service (SMS) principles, best practices, engagement metrics, and complianceProficiency writing SQL, Python or a related language for data querying, analysis, segmentation or audience buildingAnalytical skills with the ability to interpret data and insights to make data driven decisionsDeep understanding of email security protocols (SPF/DKIM, DMARC), CAN-SPAM, GDPR, CCPA, CTIA or other email or SMS compliance laws.Advanced communication, problem solving and interpersonal skills, with the ability to collaborate and technical lead projects effectively across teamsPreferred Qualifications:
Bachelor's degree in Computer Science, Information Technology, Engineering, Marketing or a minimum of 5 years of experience in a related fieldSalesforce Marketing Cloud Email Specialist CertificationExpert level proficiency in marketing automation platforms and in designing and implementing complex multichannel journeysDeep understanding of data ingestion, APIs, and marketing technology integrations into source systemsExperience leading direction for digital solutions to solve complex business problems and articulate the business value leveraging data and conversion metricsDemonstrated experience leading or mentoring peers in previous rolesExperience using project management systems and working on Agile teamsExperience in the Financial Services and Technology industries
What You'll Get
Our team members fuel our strategy, innovation and growth, so we ensure the health and well-being of not just you, but your family, too! We go above and beyond to give you the support you need on an individual level and offer all sorts of ways to help you live your best life. We are proud to offer eligible team members perks and health benefits that will help you have peace of mind. Simply put: We've got your back. Check out our full list of Benefits and Perks.
About Us
Headquartered in Detroit,
Rocket Loans
was established to create the most simple, rocket fast personal loan process. We assembled a top-notch team of individuals combining new, passionate team members with some of the best veterans from Rocket Mortgage to create the most user-friendly lending platform in the world. We have given it our best to create an experience that is best-of-breed in the personal loan industry and commit even more to continuously improving it. At Rocket Loans, you'll build a career that helps you achieve your professional goals while helping clients get the loans they need to reach their financial goals. We're looking for innovators and those unafraid to disrupt the status-quo. With an inclusive culture and opportunities to make a positive impact, we're here to help you foster your career growth.
This is an outline of the primary responsibilities of this position. As with everything in life, things change. The tasks and responsibilities can be changed, added to, removed, amended, deleted and modified at any time by the leadership group. We are proud equal opportunity employers and committed to providing an inclusive environment based on mutual respect for all candidates and team members.
Employment decisions, including hiring decisions, are not based on race, color, religion, national origin, sex, physical or mental disability, sexual orientation, gender identity or expression, age, military or veteran status or any other characteristic protected by state or federal law. We offer opportunities to all job seekers including individuals with disabilities and provide reasonable accommodation to qualified individuals with disabilities in accordance with state and federal law. If you need a reasonable accommodation to assist with your job search, application for employment, or interview, please visit our FAQ page at www.myrocketcareer.com/how-we-hire/faqs/ for details on how to contact our team.
The Company is an Equal Employment Opportunity employer, and does not discriminate in any hiring or employment practices. The Company provides reasonable accommodations to qualified individuals with disabilities in accordance with state and federal law. Applicants requiring reasonable accommodation in completing the application and/or participating in the employment application process should notify a representative of the Human Resources Team, The Pulse, at Careers@myrocketcareer.com.