Albertsons
Media Activation Coordinator
Albertsons, Pleasanton, California, United States, 94566
Job Description
About the company
Albertsons Companies is at the forefront of the revolution in retail. With a fixation on raising the bar with innovation and building belonging through our culture, our team is rallying our company around a unique purpose : to create joy around each table and inspire a healthier tomorrow for every community.
Albertsons Companies is one of the largest food and drug retailers in the United States, with over 2,200 stores in 34 states and the District of Columbia. Our well-known banners include Albertsons, Safeway, Vons, Jewel-Osco, Shaw's, Acme, Tom Thumb, Randalls, United Supermarkets, Pavilions, Star Market, Haggen, Carrs, Kings Food Markets, and Balducci's Food Lovers Market. We support our stores with 22 distribution centers and 19 manufacturing plants.
Placing a premium on adaptability, safety and family well-being, our work model, Presence with a Purpose, offers a hybrid work environment between remote work and office time. A one-size-fits-all approach does not apply to everyone, and teams are empowered to make decisions best for them.
Bring your flavor
Building the future of food and well-being starts with you. Join our team and bring your best self to the table.
#bringyourflavor
#LI-AL1
About Albertsons Media Collective
Albertsons Media Collective is a tech-centric, people-focused retail media network. Albertsons Media Collective assembles an inclusive, dynamic team of proven industry leaders to help drive sales for our clients and profitable growth for Albertsons. Albertsons Media Collective has a rich history of tradition, innovation, relationships, community values, and putting customers first. We reach shoppers where they are. Anytime, everyplace through the moments that matter most.
We are a collection of local businesses serving communities through the richness of diversity, relationships, and locality.
What you will be doing
Shape and drive multi-CPG media campaigns across top platforms like Meta, Instagram, Pinterest and DV360 (more to ad servers to come!). You'll be at the forefront of crafting playbooks and quality assurance processes, optimizing ad strategies and managing omnichannel budgets to hit campaign KPIs. Your day-to-day will involve hands-on trafficking, optimizing campaigns, executing innovative A/B testing and implementing cutting-edge tactics to enhance performance. Stay ahead of the curve with the latest industry trends and play a pivotal role in shaping future strategies. Collaborate with diverse stakeholders from Planning, Creative, Ad Operations, Sales and AdTech vendors. If you're a strategic visionary with a passion for media innovation, exceptional communication skills and drive for operational excellence, we're looking for you!
The position will be based in Boise, Idaho, or one of our main regional offices (Seattle, WA, Portland, OR, Pleasanton CA, Denver CO, Dallas TX, Chicago, IL, or Fullerton, CA, Phoenix, AZ).
Main responsibilities
Assist in development playbook development and QA process for media campaignsBuild out media buys for various ad platforms using effective media buying strategiesManage the day to day paid media campaigns (setting up and monitoring) across platforms, such as Meta/Facebook, Instagram, Pinterest, DV360, CTV etc.Assist in the implementation of the learning agendas to conduct A/B testing of ad creatives, targeting parameters, ad formats, and landing pages to continuously improve campaign performance.Execute optimization of targeting audience, creatives, messaging, spend and bids across campaigns to meet target KPIs with support of manager.Manage the overall budget ensuring delivery of budget and KPIsHelp in providing optimization recommendations on tactics/placements, targeting/segmentation and messaging to meet specific campaign objectives and delivery for multiple campaigns at a timeStay up to date with competitive landscape, industry (especially Retail Media) and digital advertising trends to influence future product offerings and ways of workingStrong stakeholder management and communication aptitude with Product Management, Technology, Sales and Account Management, Audience, Measurement, Clients and MarTech / AdTech vendor partnersThe salary range is $50,900 to $63,080 annually. Starting salary will vary based on criteria such as location, experience, and qualifications. There may be flexibility for exceptional candidates.
Benefits may include medical, dental, vision, disability and life insurance, sick pay, PTO/Vacation pay/Flexible Time Off, paid holidays (8-9 days annually) bereavement pay and retirement benefits (such as 401(k) eligibility.
What we are searching for
Strategic thinker with a customer centric focusStrong communicator with influencing and persuasion skillsStrong collaborator and relationship builderMindset for operational excellenceData and solutions drivenInnovative thinker and problem solverMedia savvyWe believe the successful candidate has these qualifications and experience:
A bachelor's degree in Business or Marketing or equivalent experience.Experience within Retail Media Network or ecom/retail, preferably grocery, e-commerce or CPG categories. Retail Media Network experience is desired, but we are willing to train in the operating model.1+ years of experience in digital media buying and execution in ad technology including Ad Serving, Media Platforms (DV360, TradeDesk, Social Platforms, CTV), Retail Median Networks, LiveRamp and/or relevant digital media tools.Proven expertise to influence people, process and technology in a manner that enriches the customer experience and overall team
What is it like at Albertsons?
Our 290,000 associates have a passion for great service and building lasting relationships with our customers. Through a companywide focus on innovation, we are continually enhancing our digital and product offerings, making it easy for customers to get what they need, wherever they are.
Albertsons is an Equal Opportunity Employer
This Company is an Equal Opportunity Employer, and does not discriminate on the basis of race, gender, ethnicity, religion, national origin, age, disability, veteran status, gender identity/expression, sexual orientation, or on any other basis prohibited by law. Consistent with applicable state and local law, the Company will consider for employment qualified applicants with arrest and conviction records.
We endeavor to make this site accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact us at 1-888-255-2269(option #4)
About the company
Albertsons Companies is at the forefront of the revolution in retail. With a fixation on raising the bar with innovation and building belonging through our culture, our team is rallying our company around a unique purpose : to create joy around each table and inspire a healthier tomorrow for every community.
Albertsons Companies is one of the largest food and drug retailers in the United States, with over 2,200 stores in 34 states and the District of Columbia. Our well-known banners include Albertsons, Safeway, Vons, Jewel-Osco, Shaw's, Acme, Tom Thumb, Randalls, United Supermarkets, Pavilions, Star Market, Haggen, Carrs, Kings Food Markets, and Balducci's Food Lovers Market. We support our stores with 22 distribution centers and 19 manufacturing plants.
Placing a premium on adaptability, safety and family well-being, our work model, Presence with a Purpose, offers a hybrid work environment between remote work and office time. A one-size-fits-all approach does not apply to everyone, and teams are empowered to make decisions best for them.
Bring your flavor
Building the future of food and well-being starts with you. Join our team and bring your best self to the table.
#bringyourflavor
#LI-AL1
About Albertsons Media Collective
Albertsons Media Collective is a tech-centric, people-focused retail media network. Albertsons Media Collective assembles an inclusive, dynamic team of proven industry leaders to help drive sales for our clients and profitable growth for Albertsons. Albertsons Media Collective has a rich history of tradition, innovation, relationships, community values, and putting customers first. We reach shoppers where they are. Anytime, everyplace through the moments that matter most.
We are a collection of local businesses serving communities through the richness of diversity, relationships, and locality.
What you will be doing
Shape and drive multi-CPG media campaigns across top platforms like Meta, Instagram, Pinterest and DV360 (more to ad servers to come!). You'll be at the forefront of crafting playbooks and quality assurance processes, optimizing ad strategies and managing omnichannel budgets to hit campaign KPIs. Your day-to-day will involve hands-on trafficking, optimizing campaigns, executing innovative A/B testing and implementing cutting-edge tactics to enhance performance. Stay ahead of the curve with the latest industry trends and play a pivotal role in shaping future strategies. Collaborate with diverse stakeholders from Planning, Creative, Ad Operations, Sales and AdTech vendors. If you're a strategic visionary with a passion for media innovation, exceptional communication skills and drive for operational excellence, we're looking for you!
The position will be based in Boise, Idaho, or one of our main regional offices (Seattle, WA, Portland, OR, Pleasanton CA, Denver CO, Dallas TX, Chicago, IL, or Fullerton, CA, Phoenix, AZ).
Main responsibilities
Assist in development playbook development and QA process for media campaignsBuild out media buys for various ad platforms using effective media buying strategiesManage the day to day paid media campaigns (setting up and monitoring) across platforms, such as Meta/Facebook, Instagram, Pinterest, DV360, CTV etc.Assist in the implementation of the learning agendas to conduct A/B testing of ad creatives, targeting parameters, ad formats, and landing pages to continuously improve campaign performance.Execute optimization of targeting audience, creatives, messaging, spend and bids across campaigns to meet target KPIs with support of manager.Manage the overall budget ensuring delivery of budget and KPIsHelp in providing optimization recommendations on tactics/placements, targeting/segmentation and messaging to meet specific campaign objectives and delivery for multiple campaigns at a timeStay up to date with competitive landscape, industry (especially Retail Media) and digital advertising trends to influence future product offerings and ways of workingStrong stakeholder management and communication aptitude with Product Management, Technology, Sales and Account Management, Audience, Measurement, Clients and MarTech / AdTech vendor partnersThe salary range is $50,900 to $63,080 annually. Starting salary will vary based on criteria such as location, experience, and qualifications. There may be flexibility for exceptional candidates.
Benefits may include medical, dental, vision, disability and life insurance, sick pay, PTO/Vacation pay/Flexible Time Off, paid holidays (8-9 days annually) bereavement pay and retirement benefits (such as 401(k) eligibility.
What we are searching for
Strategic thinker with a customer centric focusStrong communicator with influencing and persuasion skillsStrong collaborator and relationship builderMindset for operational excellenceData and solutions drivenInnovative thinker and problem solverMedia savvyWe believe the successful candidate has these qualifications and experience:
A bachelor's degree in Business or Marketing or equivalent experience.Experience within Retail Media Network or ecom/retail, preferably grocery, e-commerce or CPG categories. Retail Media Network experience is desired, but we are willing to train in the operating model.1+ years of experience in digital media buying and execution in ad technology including Ad Serving, Media Platforms (DV360, TradeDesk, Social Platforms, CTV), Retail Median Networks, LiveRamp and/or relevant digital media tools.Proven expertise to influence people, process and technology in a manner that enriches the customer experience and overall team
What is it like at Albertsons?
Our 290,000 associates have a passion for great service and building lasting relationships with our customers. Through a companywide focus on innovation, we are continually enhancing our digital and product offerings, making it easy for customers to get what they need, wherever they are.
Albertsons is an Equal Opportunity Employer
This Company is an Equal Opportunity Employer, and does not discriminate on the basis of race, gender, ethnicity, religion, national origin, age, disability, veteran status, gender identity/expression, sexual orientation, or on any other basis prohibited by law. Consistent with applicable state and local law, the Company will consider for employment qualified applicants with arrest and conviction records.
We endeavor to make this site accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact us at 1-888-255-2269(option #4)