1-800-Flowers.com
Manager, Enterprise CRM-Retention Marketing
1-800-Flowers.com, Jericho, New York, United States, 11753
Brand
Description
1-800Flowers.com, Inc has consistently been at the forefront of innovation and customer experience for the last 40+ years. This exciting and impactful role powers the growth of our Loyalty and Retention programs across the Enterprise, including 1-800-Flowers, Harry David, Cheryl’s Cookies, Personalization Mall, The Popcorn Factory, Shari’s Berries and more.
We are seeking an experienced lifecycle marketing specialist to manage CRM programs that aim to nurture and retain our high-value customers. The successful candidate will be the business owner for omni-channel CRM initiatives working collaboratively with multiple cross-functional partners. This role acts as a functional expert and is responsible for campaign planning, execution, and measurement in support of VIP customer contact strategies. The ideal candidate will understand and optimize this valuable customer segment and identify opportunities to personalize experiences at each life stage to drive lifetime value.
We are looking for a passionate champion of the customer with ability to help conceive of ideas AND identify creative pathways to quickly bring loyalty experiences to life. You understand the intricacies and unique attributes of the retention funnel and are ready to roll up your sleeves and take action.
Responsibilities:
Manage VIP customer file; responsible for developing and implementing strategies to achieve retention KPIs (frequency, AOV and CLV).Day-to-day execution and measurement of lifecycle marketing journeys and campaigns aimed across multiple channels (email, direct mail, SMS/push, on-site messaging, call campaigns) – from brief submission to senior level read-outs.Responsible for developing and managing a comprehensive marketing plan including collaboration with cross-functional teams to develop key messaging points and direct response creative across mediums that support retention goals.Drive against a constant and iterative test agenda to determine effectiveness and inform future marketing plans; scale programs based on test results.Master our marketing tools to leverage their full capacity across our digital channels.Constantly stay informed with best-in-class retention practices and ensure all marketing efforts are compliant with internal guidelines, industry benchmarks, and legal regulations, including CAN-SPAM and CCPA.Create relevant reporting and analytics which provide insight into issues and opportunities leading to action; read-out results to leadership to track program performance.The expected salary for this position is $85,000 - $110,000. The actual compensation will be determined by experience and other factors permitted by the law.
Requirements
Bachelor's degree in Business, Marketing, eCommerce or related field5-6 years of progressive experience in CRM, email marketing or related disciplines; previous retail experience strongly preferredProficient in email marketing platforms (Salesforce Marketing Cloud), analytic tools (Google Analytics/G4, Tableau), and best practices/industry benchmarksSolid analytical acumen, communication and presentation skills requiredIndividual must be self-motivated, highly organized and able to multitask in a fast-paced environment while meeting numerous daily deadlinesMust be able to partner cross functionally; highly collaborative with ability to navigate a matrixed organizationGrowth mindset; enthusiasm for learning new tools and problem-solvingCDP experience is a plus
About Us
About
1-800-FLOWERS.COM, Inc.
1-800-FLOWERS.COM, Inc. is a leading provider of gifts designed to help customers express, connect and celebrate. The Company's e-commerce business platform features an all-star family of brands, including: 1-800-Flowers.com®, 1-800-Baskets.com®, Cheryl's Cookies®, Harry David®, PersonalizationMall.com®, Shari's Berries®, FruitBouquets.com®, Moose Munch®, The Popcorn Factory®, Wolferman's Bakery®, Vital Choice®, Stock Yards® and Simply Chocolate®. Through the Celebrations Passport® loyalty program, which provides members with free standard shipping and no service charge across our portfolio of brands, 1-800-FLOWERS.COM, Inc. strives to deepen relationships with customers. The Company also operates BloomNet®, an international floral and gift industry service provider offering a broad range of products and services designed to help members grow their businesses profitably; Napco℠, a resource for floral gifts and seasonal décor; DesignPac Gifts, LLC, a manufacturer of gift baskets and towers; and Alice's Table®, a lifestyle business offering fully digital live streaming floral, culinary and other experiences to guests across the country. 1-800-FLOWERS.COM, Inc. was recognized among the top 5 on the National Retail Federation's 2021 Hot 25 Retailers list, which ranks the nation's fastest-growing retail companies, and was named to the Fortune 1000 list in 2022. Shares in 1-800-FLOWERS.COM, Inc. are traded on the NASDAQ Global Select Market, ticker symbol: FLWS. For more information, visit 1800flowersinc.com or follow @1800FLOWERSInc on Twitter.
Description
1-800Flowers.com, Inc has consistently been at the forefront of innovation and customer experience for the last 40+ years. This exciting and impactful role powers the growth of our Loyalty and Retention programs across the Enterprise, including 1-800-Flowers, Harry David, Cheryl’s Cookies, Personalization Mall, The Popcorn Factory, Shari’s Berries and more.
We are seeking an experienced lifecycle marketing specialist to manage CRM programs that aim to nurture and retain our high-value customers. The successful candidate will be the business owner for omni-channel CRM initiatives working collaboratively with multiple cross-functional partners. This role acts as a functional expert and is responsible for campaign planning, execution, and measurement in support of VIP customer contact strategies. The ideal candidate will understand and optimize this valuable customer segment and identify opportunities to personalize experiences at each life stage to drive lifetime value.
We are looking for a passionate champion of the customer with ability to help conceive of ideas AND identify creative pathways to quickly bring loyalty experiences to life. You understand the intricacies and unique attributes of the retention funnel and are ready to roll up your sleeves and take action.
Responsibilities:
Manage VIP customer file; responsible for developing and implementing strategies to achieve retention KPIs (frequency, AOV and CLV).Day-to-day execution and measurement of lifecycle marketing journeys and campaigns aimed across multiple channels (email, direct mail, SMS/push, on-site messaging, call campaigns) – from brief submission to senior level read-outs.Responsible for developing and managing a comprehensive marketing plan including collaboration with cross-functional teams to develop key messaging points and direct response creative across mediums that support retention goals.Drive against a constant and iterative test agenda to determine effectiveness and inform future marketing plans; scale programs based on test results.Master our marketing tools to leverage their full capacity across our digital channels.Constantly stay informed with best-in-class retention practices and ensure all marketing efforts are compliant with internal guidelines, industry benchmarks, and legal regulations, including CAN-SPAM and CCPA.Create relevant reporting and analytics which provide insight into issues and opportunities leading to action; read-out results to leadership to track program performance.The expected salary for this position is $85,000 - $110,000. The actual compensation will be determined by experience and other factors permitted by the law.
Requirements
Bachelor's degree in Business, Marketing, eCommerce or related field5-6 years of progressive experience in CRM, email marketing or related disciplines; previous retail experience strongly preferredProficient in email marketing platforms (Salesforce Marketing Cloud), analytic tools (Google Analytics/G4, Tableau), and best practices/industry benchmarksSolid analytical acumen, communication and presentation skills requiredIndividual must be self-motivated, highly organized and able to multitask in a fast-paced environment while meeting numerous daily deadlinesMust be able to partner cross functionally; highly collaborative with ability to navigate a matrixed organizationGrowth mindset; enthusiasm for learning new tools and problem-solvingCDP experience is a plus
About Us
About
1-800-FLOWERS.COM, Inc.
1-800-FLOWERS.COM, Inc. is a leading provider of gifts designed to help customers express, connect and celebrate. The Company's e-commerce business platform features an all-star family of brands, including: 1-800-Flowers.com®, 1-800-Baskets.com®, Cheryl's Cookies®, Harry David®, PersonalizationMall.com®, Shari's Berries®, FruitBouquets.com®, Moose Munch®, The Popcorn Factory®, Wolferman's Bakery®, Vital Choice®, Stock Yards® and Simply Chocolate®. Through the Celebrations Passport® loyalty program, which provides members with free standard shipping and no service charge across our portfolio of brands, 1-800-FLOWERS.COM, Inc. strives to deepen relationships with customers. The Company also operates BloomNet®, an international floral and gift industry service provider offering a broad range of products and services designed to help members grow their businesses profitably; Napco℠, a resource for floral gifts and seasonal décor; DesignPac Gifts, LLC, a manufacturer of gift baskets and towers; and Alice's Table®, a lifestyle business offering fully digital live streaming floral, culinary and other experiences to guests across the country. 1-800-FLOWERS.COM, Inc. was recognized among the top 5 on the National Retail Federation's 2021 Hot 25 Retailers list, which ranks the nation's fastest-growing retail companies, and was named to the Fortune 1000 list in 2022. Shares in 1-800-FLOWERS.COM, Inc. are traded on the NASDAQ Global Select Market, ticker symbol: FLWS. For more information, visit 1800flowersinc.com or follow @1800FLOWERSInc on Twitter.