Phaxis
Marketing Coordinator
Phaxis, Universal City, California, United States, 91608
3 months contractHYBRID ONSITE to Universal City CA$25-30/hr W2
ResponsibilitiesThe Associate Manager OmniChannel Retail Marketing focuses on Marketing and Development activity to support the marketing of Consumer Products from theatrical releases and Television programs that maximizes sell-in and sell-through at retail. Develops retail strategies in partnership with retailers by defining the right media mix to amplify campaign messages while driving sales.
The focus of the position is to deliver significant retail marketing, media value and promotional activity incorporating all business units (consumer products, promotions, home entertainment, and TV properties) to support CP sales Online and in-store at key accounts.
This role will work closely with Consumer Products to help deliver revenue through marketing and placement of products online and in-store at key accounts.
Direct Responsibilities• Retail responsibilities: may vary and can include Specialty Fashion, Target, department stores working across multiple Universal brands• Develop and activate omni-channel campaigns (digital, social, in-store, influencers, etc.) that drive consumer demand and meaningful ROI/product sales.• Manage campaign development and activation process with external partners including retailers, agencies, licensees, and internal teams like franchise and creative• Manage contributions to various initiatives such as executive retail meetings, pitch decks, postmortems, asset development, and PR support requests.• Responsible for asset sharing to external licensees/partners, contract and billing support where needed, gathering product needs, and liaison between internal stakeholders to gather presentation materials.• Upkeeping of budget trackers and marketing calendars• Conduct ongoing market trend analysis (internal and external) influencing marketing planning.
Requirements• 3 plus years of retail, marketing, promotions or packaged goods experience with significant experience creating large scale programs• Deep knowledge of retail business including retail marketing tactics, promotional partners/packaged goods, home entertainment, and consumer products• Strong pitching and negotiating skills with the demonstrated ability to close large deals• Must have excellent communication and interpersonal skills• Ability to collaborate and communicate effectively and consistently with supervisor, UP&E colleagues and cross-divisional stakeholders
Desired Characteristics• Creative thinker• Existing retail mindset and understanding of licensing/retail execution• Passionate about entertainment• Well versed in digital, ecomm/social commerce• Excellent collaborator, team player• Personable and outgoing personality• Proactive and resourceful
Additional Requirements:• Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.
ResponsibilitiesThe Associate Manager OmniChannel Retail Marketing focuses on Marketing and Development activity to support the marketing of Consumer Products from theatrical releases and Television programs that maximizes sell-in and sell-through at retail. Develops retail strategies in partnership with retailers by defining the right media mix to amplify campaign messages while driving sales.
The focus of the position is to deliver significant retail marketing, media value and promotional activity incorporating all business units (consumer products, promotions, home entertainment, and TV properties) to support CP sales Online and in-store at key accounts.
This role will work closely with Consumer Products to help deliver revenue through marketing and placement of products online and in-store at key accounts.
Direct Responsibilities• Retail responsibilities: may vary and can include Specialty Fashion, Target, department stores working across multiple Universal brands• Develop and activate omni-channel campaigns (digital, social, in-store, influencers, etc.) that drive consumer demand and meaningful ROI/product sales.• Manage campaign development and activation process with external partners including retailers, agencies, licensees, and internal teams like franchise and creative• Manage contributions to various initiatives such as executive retail meetings, pitch decks, postmortems, asset development, and PR support requests.• Responsible for asset sharing to external licensees/partners, contract and billing support where needed, gathering product needs, and liaison between internal stakeholders to gather presentation materials.• Upkeeping of budget trackers and marketing calendars• Conduct ongoing market trend analysis (internal and external) influencing marketing planning.
Requirements• 3 plus years of retail, marketing, promotions or packaged goods experience with significant experience creating large scale programs• Deep knowledge of retail business including retail marketing tactics, promotional partners/packaged goods, home entertainment, and consumer products• Strong pitching and negotiating skills with the demonstrated ability to close large deals• Must have excellent communication and interpersonal skills• Ability to collaborate and communicate effectively and consistently with supervisor, UP&E colleagues and cross-divisional stakeholders
Desired Characteristics• Creative thinker• Existing retail mindset and understanding of licensing/retail execution• Passionate about entertainment• Well versed in digital, ecomm/social commerce• Excellent collaborator, team player• Personable and outgoing personality• Proactive and resourceful
Additional Requirements:• Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.